Shoe Polish Kit
MaybeReturns run at only 0.3% of orders. But demand is soft, at -38.3% this quarter, so Shoe Polish Kit is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 2,461 Fashion niches · +7 vs the category median of 4855
- Market size
- £207K/yr187K searches / yr
- 90-day growth
- -38.3%search demand this quarter
- Competition
- 55%top-5 click share · 24 brands · 59 sellers
Flapen Score
Shoe Polish Kit against its category
The dotted line is the Fashion average. Past it, Shoe Polish Kit is stronger. Inside it, weaker.
Market
The Shoe Polish Kit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shoe Polish Kit 187K times last year and spent an estimated £207K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
8.5% of searches ended in a purchase last week.
Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -38.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £207K a year.
- Searches, last 12 months
- 187K
- Growth, 90 days vs prior 90
- -38.3%
- Conversion, latest week
- 8.5%
- Market size, estimated
- £207Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- shoe polish kit78K searches a year
02 · Price
A sale here is worth £13.02.
Listings sell for £13.02 on average, from £4.69 to £37.48. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £13.02 that is £3K to £7K a year per listing.
- Average price
- £13.02under the $15 to $100 sweet spot
- Price range
- £4.69–£37.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #212 within Shoe, Jewellery & Watch Accessories. It carries 3,463 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 96%
- Out of stock, average day
- 3.5%
- Average rank
- #212in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,463per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Shoe Polish Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Jiakalamo Leather Boots Brush Polish Brushes Kit 2022 Shoe Polishing Cleaning Tool with Wooden Handles With Case Ideal for Garments Boots Car Seats Bags Sofas Care Supplies Accessories(size:23)
- Price
- £10.63
- Rating
- 4.4/5
- Reviews
- 116
- Age
- 4y ago
4pc Black & Brown Shoe Polish Kit with 2pc Shoe Brush | Suitable For Leather Shoes & Boots - Easy To Use Wax Boot Polish & Brush Set For Shine & Protection
- Price
- £5.80
- Rating
- 4.3/5
- Reviews
- 1,308
- Age
- 3y ago
YUET Shoe Polish Kit Cleaning Shine Care Barrel Set For Brown Black Leather With Brush Travel Case Luxury Premium Soft Horsehair Bristle Dauber Wooden Applicator Shoehorn Cloth 7 Piece
- Price
- £11.97
- Rating
- 3.8/5
- Reviews
- 1,497
- Age
- 6y ago
Jdomall Shoe Shine Kit - Deluxe Shoe Polish with Brushes Cloth Boot Care Kit Black 16 pcs
- Price
- £37.48
- Rating
- 4.6/5
- Reviews
- 257
- Age
- 2y ago
make it funwan Shoe Shine Kit with PU Leather Sleek Elegant Case 7-Piece Travel Shoe Shine Brush kit
- Price
- £9.07
- Rating
- 4.2/5
- Reviews
- 1,431
- Age
- 8y ago
Trending
90-day click momentum
Bondtech Suede Cleaner 200 ML Nubuck & Suede Shoe Cleaner with Brush & Towel Foam Removes Dirt and Stains from Shoes Boots Bags Jackets Purses & Furniture (200 ml)
- Price
- £7.99
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 2mo ago
Leather Honey Complete Leather Care Kit Including Leather Conditioner (8 oz) Leather Cleaner (8 oz) and Two Applicator Cloths for use on Leather Apparel Furniture Auto Interiors Shoes Bags
- Price
- £30.92
- Rating
- 4.4/5
- Reviews
- 69,427
- Age
- 3y ago
SAPHIR Luxury Paste Polish Black Sapphire 50 ml
- Price
- £6.45
- Rating
- 4.8/5
- Reviews
- 2,797
- Age
- 13y ago
13-Piece Shoe Polish & Care Kit Leather Shine Set with Mink Oil Horsehair Brushes & Wax Ideal for Boots and Shoe Cleaning and Maintenance for Men and Women Fathers Day
- Price
- £17.46
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 1y ago
Mil-Tec Unisex - Adult Shoe Cleaning Kit-12936000 Shoe Cleaning Kit Olive One Size
- Price
- £6.63
- Rating
- 4.2/5
- Reviews
- 76
- Age
- 3y ago
Newest
by launch dateBondtech Suede Cleaner 200 ML Nubuck & Suede Shoe Cleaner with Brush & Towel Foam Removes Dirt and Stains from Shoes Boots Bags Jackets Purses & Furniture (200 ml)
- Price
- £7.99
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 2mo ago
2 Shoe Brush Set & Black Polish - Traditional Wooden Handle Brushes For Cleaning Polishing Leather Shoes & Boots Buffing Soft & Stiff Bristles (Shoe Brushes & Polish)
- Price
- £6.11
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 10mo ago
WERNMIND Black Shoe Polish for Leather Boot Care Shoe Shine Polish Wax Kit Clearner Brush Kit for Men Women
- Price
- £13.91
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 1y ago
13-Piece Shoe Polish & Care Kit Leather Shine Set with Mink Oil Horsehair Brushes & Wax Ideal for Boots and Shoe Cleaning and Maintenance for Men and Women Fathers Day
- Price
- £17.46
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 1y ago
Laaorr Shoe Polish Kit 12Pcs Portable Shoe Cleaning Kit for Black Brown Leather Boot Polishing Luxury Shine Shoe Care Set Barrel with Horsehair Brush Applicator Shoe Horn Suede Cloth
- Price
- £10.66
- Rating
- 4.0/5
- Reviews
- 25
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 rising
Sellers
59
Top-5 brand share
56%
Top 20: 95%
Top-5 click share
55%
Top 20: 94%
Open market
40%
- Jiakalamo20%
- Homebay16%
- YUET8%
- Jdomall6%
- EETU6%
- SOL5%
Demand
Shoe Polish Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Shoe Polish Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shoe polish kit78K/yr
- boot polish kit20K/yr
- shoe shine kit16K/yr
- black shoe polish kit14K/yr
- shoe polishing kit14K/yr
- shoe care kit9K/yr
- boot polish kit military10K/yr
- black boot polish kit4K/yr
- leather shoe cleaning kit4K/yr
- shoe polish set4K/yr
Reviews and returns
What reviews say buyers love and hate about Shoe Polish Kit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very low quality for the price do not recommend
Poor quality
Not as great as it looks
Brushes smaller - in size - Than I expected
little small
Very small brushes had to return
Waste of money
Awful listen to its low price
overpriced
useless to get it off
Cant even open it
The tins are impossible to open
needed a good wipe cloth to shine
Not enough shining liquid in there
Not enough shiner
Love
Excellent product
Great kit
No complaints
Great value
Decent for price
Good value
Great quality polish
Good polish
Top notch polish
Does its job
As described
Exactly what I needed
Clean and shiny
Getting that shine
Excellent - shines shoes brilliantly
Return
0.3% Return rate 45% Fixable by listing
Brushes smaller - in size - Than I expected
little small
Very small brushes had to return
Very low quality for the price do not recommend
Poor quality
Not as great as it looks
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shoe Polish Kit questions
Answered from the same tracked data.