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Shoe Laces

Fail

Prices span $1.72–$5.78, mostly outside the sweet spot, so Shoe Laces is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£98K/yr588K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
44%top-5 click share · 11 brands · 25 sellers

Flapen Score

Shoe Laces against its category

The dotted line is the Fashion average. Past it, Shoe Laces is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shoe Laces market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shoe Laces 588K times last year and spent an estimated £98K. The top 5 brands take 84% of clicks. Demand peaks in Sep. Flapen scores it 41 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 588K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
588K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
4.0%
Market size, estimated
£98Ka year
Peak month
September1.8× the quietest month
Top search term
shoe laces207K searches a year

02 · Price

A sale here is worth £4.12.

Listings sell for £4.12 on average, from £1.72 to £5.78. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £4.12 that is £2K to £3K a year per listing.

Average price
£4.12under the $15 to $100 sweet spot
Price range
£1.72–£5.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Shoe, Jewellery & Watch Accessories. It carries 7,153 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Shoe, Jewellery & Watch Accessories
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,153per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Shoe Laces products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

25

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

44%

Top 20: 93%

Open market

10%

  • VSUDO46%
  • Stepace13%
  • Puzeam12%
  • UpUGo7%
  • Cherry Blossom6%
  • CUBSER6%
  • Open — no brand owns it (5 brands, 10%)

Demand

Shoe Laces search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.8×

Search terms

Top Shoe Laces search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shoe laces207K/yr
  • laces93K/yr
  • trainer laces46K/yr
  • laces trainers30K/yr
  • shoe laces for trainers37K/yr
  • shoelaces27K/yr
  • shoelaces trainers14K/yr
  • kids shoe laces18K/yr
  • shoe lace12K/yr
  • shoelaces for shoes15K/yr

Reviews and returns

What reviews say buyers love and hate about Shoe Laces

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.20

Lasted less than a month before every single end of the shoe laces was frayed

broke after a few weeks

Not durable

Quality-Overall12%+2.43

Cheap

Low quality

Rubbish

Size-Overall10%−0.03

all of the sudden they seem to be a bit longer

Still not convinced that Ive fitted them correctly

Quite long

Color7%−0.06

lighter colour than expected

received black

Not navy blue

Thickness6%−0.05

Too thick for my boots as well

Found they are very thin

thinner in width than expected

Love

Quality-Overall30%+2.43

Functional and good quality

Excellent product

Good quality - should have ordered the larger size

Advertised Vs Actual Product14%+0.73

As advertised

Just what I wanted

As described

Ease Of Use10%+0.49

Easy to use

Easy to fit

Easy to put in

Value For Money9%

Good value for money

Excellent price

good value

Size-Overall8%−0.03

Fits well

Easy to fit

they fit the shoe okay

Return

0.4% Return rate 54% Fixable by listing

Color21%▆▄▅▅▇█

lighter colour than expected

received black

Not navy blue

Length21%▇█▆▅▆▅

don't deliver the right length you ordered

Nowhere near long enough

Very long

Size-Overall14%▄█▆▆▅█

all of the sudden they seem to be a bit longer

Still not convinced that Ive fitted them correctly

Quite long

Feet Fit9%▂█▄▇▄▃
Width5%▁▂▅█▄▂

FAQ

Common Shoe Laces questions

Answered from the same tracked data.