shoe laces
Skip itPrices mostly outside the sweet spot ($1.72–$5.78) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Bad£98K£98K/yr · 588K searches
Review moat
Bad7,152.92avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Avg price
Bad£4.12avg listing price — sweet spot $15–$100
Price range
Bad£1.72–£5.78cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, shoe laces is a £98K/yr Amazon United Kingdom market (588K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Sep. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
shoe laces market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £82K–£103K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
25
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
44%
Top 20: 93%
Open market
10%
- VSUDO46%
- Stepace13%
- Puzeam12%
- UpUGo7%
- Cherry Blossom6%
- CUBSER6%
- Open — no brand owns it (5 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.8×
Top shoe laces search terms
- shoe laces207K/yr
- laces93K/yr
- trainer laces46K/yr
- laces trainers30K/yr
- shoe laces for trainers37K/yr
- shoelaces27K/yr
- shoelaces trainers14K/yr
- kids shoe laces18K/yr
- shoe lace12K/yr
- shoelaces for shoes15K/yr
Top shoe laces products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VSUDO White Shoe Laces for Trainers White Trainer Laces for Women or Men 8mm Wide Flat Shoe Laces Compatible with Converse High Top Vans Nike Air Force 1 (1Pair-White-130cm)
VSUDO£3.384.5★16,720 rev
VSUDO 130cm Length Flat Black Trainers Shoelace 8mm Wide Black Shoe Laces for Sneakers Premium Trainer Shoe Strings Replacements Athletic Sport Shoelaces for Women or Men (1Pair-Black-130cm)
VSUDO£3.384.5★16,720 rev
Cherry Blossom Twin Pack Black Round Lace 75cm
Cherry Blossom£1.724.4★952 rev
CUBSER Round Shoelaces (2 Pairs) Premium Waxed Durable Thin 3mm Laces for Dress Casual Oxford Shoes (75 CM Black)
CUBSER£4.864.5★4,061 rev
VSUDO 130 cm Round Black Boot Laces 4mm Diameter Shoe Laces for Boots Heavy Duty Outdoor Work & Hiking Shoelaces for Men or Women (1 Pair-Black-130cm)
VSUDO£3.404.4★15,354 rev
Newest
by launch date
Puzeam 2 Pairs Flat Cotton Shoe Laces 8mm Wide Double Layer Shoelaces for Trainers Sneakers 18 Colours Replacement Athletic Lace - Off White 127
Puzeam£5.50182 rev
Gendewiner 1 Pair Black 130/140/150/160/180 cm Long Round Boots Shoelace Hiking Boots Shoe Laces Replacements for School Football Trainer Laces
Gendewiner£2.18834 rev
Puzeam 2 Pairs Elastic Laces - No Tie Shoelaces for Kids Adults Trainers Shoes Black 120
Puzeam£4.823,182 rev
Puzeam 2 Pairs Elastic Laces - No Tie Shoelaces for Kids Adults Trainers Shoes White 120
Puzeam£4.843,182 rev
2Pcs White Shoe Laces Durable Trainers Athletic Boots Replacement Strings
FAST-FX£2.58302 rev
Trending
90-day click momentum
Stepace 2 Pairs Flat Trainer Shoe Laces 5/16 Wide Laces for Sneakers Sports Athletic Shoes - 15 Colors Shoelaces White 120
Stepace£4.254.5★
Puzeam 2 Pairs Flat Cotton Shoe Laces 8mm Wide Double Layer Shoelaces for Trainers Sneakers 18 Colours Replacement Athletic Lace - Off White 127
Puzeam£5.504.5★
VSUDO 130 cm Flat Black Shoe Laces for Trainers 8mm Wide Black Trainer Laces Replacements Canvas Sneakers Shoelaces for Women or Men (2 Pairs-Black-130CM)
VSUDO£5.264.5★
2Pcs White Shoe Laces Durable Trainers Athletic Boots Replacement Strings
FAST-FX£2.584.4★
Puzeam 2 Pairs Oval Shoe Laces 6mm Half Round Shoelaces for Sneakers Trainers Running Shoes Blue Gray 120
Puzeam£5.784.6★
What buyers say about shoe laces
What buyers praise and complain about, mined from review topics.What buyers love
“Functional and good quality”
“As advertised”
“Easy to use”
“Good value for money”
“Fits well”
“Good length”
“Very nice quality and good color”
“Best elastic laces”
“Strong and perfect”
“Durable, and Look Great”
What buyers complain about
“Lasted less than a month before every single end of the shoe laces was frayed”
“Cheap”
“all of the sudden they seem to be a bit longer”
“lighter colour than expected”
“Too thick for my boots as well”
“don't deliver the right length you ordered”
“A small expense it may be”
“Instructions for use are awful”
“It feels like a bit of a waste of elastic when cutting to size”
“One small difficulty”
Top return reasons
Common questions
- Is shoe laces profitable to sell on Amazon United Kingdom?
- The niche generates £98K/yr across 26 tracked products. 90-day search growth is -9.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the shoe laces niche?
- 11 brands and 25 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in shoe laces?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.4%.
- When does demand for shoe laces peak?
- Demand peaks in Sep; the busiest month runs 1.8× the quietest.
- What does it cost to enter the shoe laces niche?
- Listings span £1.72–£5.78; the average listing price is £4.12 (sweet spot $15–$100). The average incumbent carries 7,153 reviews — the moat a new listing must climb.