Shoe Laces
prices mostly outside the sweet spot ($1.72–$5.78) — Shoe Laces doesn't clear our bar today.
Flapen Score
Is Shoe Laces profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Shoe Laces is a £98K/yr Amazon United Kingdom market (588K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Sep. Verdict: Skip it — 41/100.
Shoe Laces: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -9.1% over the last 90 days and 4.0% of searches end in a purchase.
£98K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 26 products
Top Shoe Laces products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
VSUDO White Shoe Laces for Trainers White Trainer Laces for Women or Men 8mm Wide Flat Shoe Laces Compatible with Converse High Top Vans Nike Air Force 1 (1Pair-White-130cm)
- Price
- £3.38
- Rating
- 4.5/5
- Reviews
- 16,720
- Age
- 5y ago
VSUDO 130cm Length Flat Black Trainers Shoelace 8mm Wide Black Shoe Laces for Sneakers Premium Trainer Shoe Strings Replacements Athletic Sport Shoelaces for Women or Men (1Pair-Black-130cm)
- Price
- £3.38
- Rating
- 4.5/5
- Reviews
- 16,720
- Age
- 5y ago
Cherry Blossom Twin Pack Black Round Lace 75cm
- Price
- £1.72
- Rating
- 4.4/5
- Reviews
- 952
- Age
- 4y ago
CUBSER Round Shoelaces (2 Pairs) Premium Waxed Durable Thin 3mm Laces for Dress Casual Oxford Shoes (75 CM Black)
- Price
- £4.86
- Rating
- 4.5/5
- Reviews
- 4,061
- Age
- 6y ago
VSUDO 130 cm Round Black Boot Laces 4mm Diameter Shoe Laces for Boots Heavy Duty Outdoor Work & Hiking Shoelaces for Men or Women (1 Pair-Black-130cm)
- Price
- £3.40
- Rating
- 4.4/5
- Reviews
- 15,354
- Age
- 4y ago
Trending
90-day click momentum
Stepace 2 Pairs Flat Trainer Shoe Laces 5/16 Wide Laces for Sneakers Sports Athletic Shoes - 15 Colors Shoelaces White 120
- Price
- £4.25
- Rating
- 4.5/5
- Reviews
- 2,617
- Age
- 5y ago
Puzeam 2 Pairs Flat Cotton Shoe Laces 8mm Wide Double Layer Shoelaces for Trainers Sneakers 18 Colours Replacement Athletic Lace - Off White 127
- Price
- £5.50
- Rating
- 4.5/5
- Reviews
- 182
- Age
- 1y ago
VSUDO 130 cm Flat Black Shoe Laces for Trainers 8mm Wide Black Trainer Laces Replacements Canvas Sneakers Shoelaces for Women or Men (2 Pairs-Black-130CM)
- Price
- £5.26
- Rating
- 4.5/5
- Reviews
- 16,720
- Age
- 3y ago
2Pcs White Shoe Laces Durable Trainers Athletic Boots Replacement Strings
- Price
- £2.58
- Rating
- 4.4/5
- Reviews
- 302
- Age
- 2y ago
Puzeam 2 Pairs Oval Shoe Laces 6mm Half Round Shoelaces for Sneakers Trainers Running Shoes Blue Gray 120
- Price
- £5.78
- Rating
- 4.6/5
- Reviews
- 5,970
- Age
- 3y ago
Newest
by launch datePuzeam 2 Pairs Flat Cotton Shoe Laces 8mm Wide Double Layer Shoelaces for Trainers Sneakers 18 Colours Replacement Athletic Lace - Off White 127
- Price
- £5.50
- Rating
- 4.5/5
- Reviews
- 182
- Age
- 1y ago
Gendewiner 1 Pair Black 130/140/150/160/180 cm Long Round Boots Shoelace Hiking Boots Shoe Laces Replacements for School Football Trainer Laces
- Price
- £2.18
- Rating
- 4.3/5
- Reviews
- 834
- Age
- 1y ago
Puzeam 2 Pairs Elastic Laces - No Tie Shoelaces for Kids Adults Trainers Shoes Black 120
- Price
- £4.82
- Rating
- 4.4/5
- Reviews
- 3,182
- Age
- 1y ago
Puzeam 2 Pairs Elastic Laces - No Tie Shoelaces for Kids Adults Trainers Shoes White 120
- Price
- £4.84
- Rating
- 4.4/5
- Reviews
- 3,182
- Age
- 1y ago
2Pcs White Shoe Laces Durable Trainers Athletic Boots Replacement Strings
- Price
- £2.58
- Rating
- 4.4/5
- Reviews
- 302
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
25
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
44%
Top 20: 93%
Open market
10%
- VSUDO46%
- Stepace13%
- Puzeam12%
- UpUGo7%
- Cherry Blossom6%
- CUBSER6%
- Open — no brand owns it (5 brands, 10%)
Shoe Laces demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep · busiest ÷ quietest = 1.8×
Top Shoe Laces search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- shoe laces207K/yr
- laces93K/yr
- trainer laces46K/yr
- laces trainers30K/yr
- shoe laces for trainers37K/yr
- shoelaces27K/yr
- shoelaces trainers14K/yr
- kids shoe laces18K/yr
- shoe lace12K/yr
- shoelaces for shoes15K/yr
What reviews say buyers love and hate about Shoe Laces
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Functional and good quality”
“As advertised”
“Easy to use”
“Good value for money”
“Fits well”
What buyers complain about
78% of reviews“Lasted less than a month before every single end of the shoe laces was frayed”
“Cheap”
“all of the sudden they seem to be a bit longer”
“lighter colour than expected”
“Too thick for my boots as well”
Shoe Laces return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
54%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Shoe Laces questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
