Shoe Laces
FailPrices span $1.72–$5.78, mostly outside the sweet spot, so Shoe Laces is a Fail.
- Flapen Score
- 41 / 100Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 4841
- Market size
- £98K/yr588K searches / yr
- 90-day growth
- -9.1%search demand this quarter
- Competition
- 44%top-5 click share · 11 brands · 25 sellers
Flapen Score
Shoe Laces against its category
The dotted line is the Fashion average. Past it, Shoe Laces is stronger. Inside it, weaker.
Market
The Shoe Laces market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shoe Laces 588K times last year and spent an estimated £98K. The top 5 brands take 84% of clicks. Demand peaks in Sep. Flapen scores it 41 out of 100, a Fail.
01 · Demand
4.0% of searches ended in a purchase last week.
Shoppers searched for this 588K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.
- Searches, last 12 months
- 588K
- Growth, 90 days vs prior 90
- -9.1%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £98Ka year
- Peak month
- September1.8× the quietest month
- Top search term
- shoe laces207K searches a year
02 · Price
A sale here is worth £4.12.
Listings sell for £4.12 on average, from £1.72 to £5.78. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £4.12 that is £2K to £3K a year per listing.
- Average price
- £4.12under the $15 to $100 sweet spot
- Price range
- £1.72–£5.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Shoe, Jewellery & Watch Accessories. It carries 7,153 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #17in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,153per listing
- Listings tracked
- 26
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Shoe Laces products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
VSUDO White Shoe Laces for Trainers White Trainer Laces for Women or Men 8mm Wide Flat Shoe Laces Compatible with Converse High Top Vans Nike Air Force 1 (1Pair-White-130cm)
- Price
- £3.38
- Rating
- 4.5/5
- Reviews
- 16,720
- Age
- 5y ago

VSUDO 130cm Length Flat Black Trainers Shoelace 8mm Wide Black Shoe Laces for Sneakers Premium Trainer Shoe Strings Replacements Athletic Sport Shoelaces for Women or Men (1Pair-Black-130cm)
- Price
- £3.38
- Rating
- 4.5/5
- Reviews
- 16,720
- Age
- 5y ago

Cherry Blossom Twin Pack Black Round Lace 75cm
- Price
- £1.72
- Rating
- 4.4/5
- Reviews
- 952
- Age
- 4y ago

CUBSER Round Shoelaces (2 Pairs) Premium Waxed Durable Thin 3mm Laces for Dress Casual Oxford Shoes (75 CM Black)
- Price
- £4.86
- Rating
- 4.5/5
- Reviews
- 4,061
- Age
- 6y ago

VSUDO 130 cm Round Black Boot Laces 4mm Diameter Shoe Laces for Boots Heavy Duty Outdoor Work & Hiking Shoelaces for Men or Women (1 Pair-Black-130cm)
- Price
- £3.40
- Rating
- 4.4/5
- Reviews
- 15,354
- Age
- 4y ago
Trending
90-day click momentum
Stepace 2 Pairs Flat Trainer Shoe Laces 5/16 Wide Laces for Sneakers Sports Athletic Shoes - 15 Colors Shoelaces White 120
- Price
- £4.25
- Rating
- 4.5/5
- Reviews
- 2,617
- Age
- 5y ago

Puzeam 2 Pairs Flat Cotton Shoe Laces 8mm Wide Double Layer Shoelaces for Trainers Sneakers 18 Colours Replacement Athletic Lace - Off White 127
- Price
- £5.50
- Rating
- 4.5/5
- Reviews
- 182
- Age
- 1y ago

VSUDO 130 cm Flat Black Shoe Laces for Trainers 8mm Wide Black Trainer Laces Replacements Canvas Sneakers Shoelaces for Women or Men (2 Pairs-Black-130CM)
- Price
- £5.26
- Rating
- 4.5/5
- Reviews
- 16,720
- Age
- 3y ago

2Pcs White Shoe Laces Durable Trainers Athletic Boots Replacement Strings
- Price
- £2.58
- Rating
- 4.4/5
- Reviews
- 302
- Age
- 2y ago

Puzeam 2 Pairs Oval Shoe Laces 6mm Half Round Shoelaces for Sneakers Trainers Running Shoes Blue Gray 120
- Price
- £5.78
- Rating
- 4.6/5
- Reviews
- 5,970
- Age
- 3y ago
Newest
by launch date
Puzeam 2 Pairs Flat Cotton Shoe Laces 8mm Wide Double Layer Shoelaces for Trainers Sneakers 18 Colours Replacement Athletic Lace - Off White 127
- Price
- £5.50
- Rating
- 4.5/5
- Reviews
- 182
- Age
- 1y ago

Gendewiner 1 Pair Black 130/140/150/160/180 cm Long Round Boots Shoelace Hiking Boots Shoe Laces Replacements for School Football Trainer Laces
- Price
- £2.18
- Rating
- 4.3/5
- Reviews
- 834
- Age
- 1y ago

Puzeam 2 Pairs Elastic Laces - No Tie Shoelaces for Kids Adults Trainers Shoes Black 120
- Price
- £4.82
- Rating
- 4.4/5
- Reviews
- 3,182
- Age
- 1y ago

Puzeam 2 Pairs Elastic Laces - No Tie Shoelaces for Kids Adults Trainers Shoes White 120
- Price
- £4.84
- Rating
- 4.4/5
- Reviews
- 3,182
- Age
- 1y ago

2Pcs White Shoe Laces Durable Trainers Athletic Boots Replacement Strings
- Price
- £2.58
- Rating
- 4.4/5
- Reviews
- 302
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
25
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
44%
Top 20: 93%
Open market
10%
- VSUDO46%
- Stepace13%
- Puzeam12%
- UpUGo7%
- Cherry Blossom6%
- CUBSER6%
- Open — no brand owns it (5 brands, 10%)
Demand
Shoe Laces search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.8×
Search terms
Top Shoe Laces search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shoe laces207K/yr
- laces93K/yr
- trainer laces46K/yr
- laces trainers30K/yr
- shoe laces for trainers37K/yr
- shoelaces27K/yr
- shoelaces trainers14K/yr
- kids shoe laces18K/yr
- shoe lace12K/yr
- shoelaces for shoes15K/yr
Reviews and returns
What reviews say buyers love and hate about Shoe Laces
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Lasted less than a month before every single end of the shoe laces was frayed
broke after a few weeks
Not durable
Cheap
Low quality
Rubbish
all of the sudden they seem to be a bit longer
Still not convinced that Ive fitted them correctly
Quite long
lighter colour than expected
received black
Not navy blue
Too thick for my boots as well
Found they are very thin
thinner in width than expected
Love
Functional and good quality
Excellent product
Good quality - should have ordered the larger size
As advertised
Just what I wanted
As described
Easy to use
Easy to fit
Easy to put in
Good value for money
Excellent price
good value
Fits well
Easy to fit
they fit the shoe okay
Return
0.4% Return rate 54% Fixable by listing
lighter colour than expected
received black
Not navy blue
don't deliver the right length you ordered
Nowhere near long enough
Very long
all of the sudden they seem to be a bit longer
Still not convinced that Ive fitted them correctly
Quite long
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shoe Laces questions
Answered from the same tracked data.









