Shoe Horn
MaybeReturns run at only 0.5% of orders. But prices span $1.97–$10.75, mostly outside the sweet spot, so Shoe Horn is a Maybe.
- Flapen Score
- 54 / 100Top 27% of 2,461 Fashion niches · +6 vs the category median of 4854
- Market size
- £790K/yr928K searches / yr
- 90-day growth
- -17.4%search demand this quarter
- Competition
- 51%top-5 click share · 21 brands · 58 sellers
Flapen Score
Shoe Horn against its category
The dotted line is the Fashion average. Past it, Shoe Horn is stronger. Inside it, weaker.
Market
The Shoe Horn market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shoe Horn 928K times last year and spent an estimated £790K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
15.7% of searches ended in a purchase last week.
Shoppers searched for this 928K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £790K a year.
- Searches, last 12 months
- 928K
- Growth, 90 days vs prior 90
- -17.4%
- Conversion, latest week
- 15.7%
- Market size, estimated
- £790Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- shoe horn455K searches a year
02 · Price
A sale here is worth £5.43.
Listings sell for £5.43 on average, from £1.97 to £10.75. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At £5.43 that is £22K to £27K a year per listing.
- Average price
- £5.43under the $15 to $100 sweet spot
- Price range
- £1.97–£10.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £22K–£27K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #22 within Shoe, Jewellery & Watch Accessories. It carries 3,527 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 91%
- Out of stock, average day
- 2.6%
- Average rank
- #22in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,527per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Shoe Horn products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TYGA Long Handled Plastic Shoe Horn for Men & Women Black 43cm Pack of 1
- Price
- £4.97
- Rating
- 4.5/5
- Reviews
- 3,731
- Age
- 4y ago
TYGA 19cm Flexible Plastic Shoe Horns Black & Red Pack of 2
- Price
- £3.34
- Rating
- 4.4/5
- Reviews
- 2,351
- Age
- 2y ago
FADII 2 Pack Shoe Horn Long Handled 45cm+22cm Long Shoe Horn-Plastic Shoehorn for Men Women with Comfort Grip Long Shoe Horns-Flexible Extra Long Shoe Horn for Elderly
- Price
- £5.23
- Rating
- 4.5/5
- Reviews
- 2,658
- Age
- 3y ago
HIFSA Wooden Shoe Horn 33 Cm Long Lazy Shoe Horn Comfortable Shoe Lifter Suitable for Seniors Kids Boots Men Women Elderly Pregnancy Boots Tennis Shoehorn Accessories (33 CM)
- Price
- £4.59
- Rating
- 4.5/5
- Reviews
- 489
- Age
- 1y ago
Blue Badge 43cm Shoe Horn Extra Long Handled Navy Plastic Shoe
- Price
- £7.72
- Rating
- 4.6/5
- Reviews
- 7,914
- Age
- 3y ago
Trending
90-day click momentum
Shoe Horns Snap Proof Flexible Strong Plastic Shoe Horn Small Handled Shoe Horn Men Women Comfort Grip Flexible Smooth Elderly with Hanging Holes Easy to Carry Kids Red Black Assorted Color(2 Pcs)
- Price
- £2.93
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 3mo ago
TYGA Long Handled Plastic Shoe Horn for Men & Women Blue 43cm Pack of 1
- Price
- £5.03
- Rating
- 4.5/5
- Reviews
- 3,731
- Age
- 2y ago
Kaelix Extendable Stainless Steel Shoe Horn with Adjustable Handle for Boots Sneakers & Dress Shoes - Ideal for Mobility Support
- Price
- £2.76
- Rating
- 3.6/5
- Reviews
- 12
- Age
- 10mo ago
JIAXULER 2 PCS Shoe Horn Long Handled Telescopic Shoe Horn 28-70cm/11-27.6in with Comfort Grip Extendable Shoe Spoon for Elderly Men Women Home & Travel Black & White
- Price
- £5.76
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 7mo ago
Kekoy 35.5 Inch Dressing Stick with Shoe Horn Extra Long Dressing Aids for The Elderly to Put on and Take Off Shoes and Clothes While Sitting or Standing
- Price
- £9.31
- Rating
- 4.7/5
- Reviews
- 426
- Age
- 2y ago
Newest
by launch dateShoe Horns Snap Proof Flexible Strong Plastic Shoe Horn Small Handled Shoe Horn Men Women Comfort Grip Flexible Smooth Elderly with Hanging Holes Easy to Carry Kids Red Black Assorted Color(2 Pcs)
- Price
- £2.93
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 3mo ago
JIAXULER 2 PCS Shoe Horn Long Handled Telescopic Shoe Horn 28-70cm/11-27.6in with Comfort Grip Extendable Shoe Spoon for Elderly Men Women Home & Travel Black & White
- Price
- £5.76
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 7mo ago
Kaelix Extendable Stainless Steel Shoe Horn with Adjustable Handle for Boots Sneakers & Dress Shoes - Ideal for Mobility Support
- Price
- £2.76
- Rating
- 3.6/5
- Reviews
- 12
- Age
- 10mo ago
fKiZanthene Shoe Horn Long Handle Long Handled 28-70cm Telescopic Shoe Horns with Sponge Grip for Elderly Home & Travel Black
- Price
- £4.18
- Rating
- 4.2/5
- Reviews
- 53
- Age
- 1y ago
HIFSA Wooden Shoe Horn 33 Cm Long Lazy Shoe Horn Comfortable Shoe Lifter Suitable for Seniors Kids Boots Men Women Elderly Pregnancy Boots Tennis Shoehorn Accessories (33 CM)
- Price
- £4.59
- Rating
- 4.5/5
- Reviews
- 489
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
58
Top-5 brand share
73%
Top 20: 99%
Top-5 click share
51%
Top 20: 88%
Open market
24%
- TYGA STORE35%
- ZOMAKE14%
- FADII11%
- HIFSA8%
- Blue Badge5%
- Milai4%
Demand
Shoe Horn search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Shoe Horn search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shoe horn455K/yr
- shoe horn long handled104K/yr
- long shoe horn81K/yr
- long handled shoe horn45K/yr
- shoehorn35K/yr
- long shoe horns for men35K/yr
- shoe horns for men25K/yr
- shoehorn long handle17K/yr
- shoe horns18K/yr
- long shoe horns for women17K/yr
Reviews and returns
What reviews say buyers love and hate about Shoe Horn
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
very short
A bit shorter than I wanted
Really small
flimsy
Bit flimsy
Not strong
Cheap and rubbish
Cheap crap
Poor Quality
Broke on first use
Broke after a few uses
broke on first use
Too small and much too flexible
cant bend very well
bends when I use it
Love
Very strong really good quality
Excellent product
Good Quality & functional
Easy to use
so easy to carry around
Very handy
As advertised
As described
Exactly what I needed
The shoe horns seem strong
Strong and sturdy
Good sturdy construction
Good Value
Great value for money
Good value for money
Return
0.5% Return rate 35% Fixable by listing
very short
A bit shorter than I wanted
Really small
Slightly shorter in length than what the image suggested
It's long
Described as long -it's short
Cheap and rubbish
Cheap crap
Poor Quality
flimsy
Bit flimsy
Not strong
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mens Boxers
£2.8M/yr+21.3%
Sporran
£67K/yr+166.3%
Racer Back Bra Clip
£52K/yr+181.5%
Aviator Sunglasses
£195K/yr+100.7%
Gifts for Colleagues
£117K/yr+114.0%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shoe Horn questions
Answered from the same tracked data.