Shoe Deodorizer
MaybeAn estimated 0.1% of orders come back. But prices span $2.79–$12.62, mostly outside the sweet spot, so Shoe Deodorizer is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 2,461 Fashion niches · +4 vs the category median of 4852
- Market size
- £675K/yr494K searches / yr
- 90-day growth
- +17.2%search demand this quarter
- Competition
- 67%top-5 click share · 11 brands · 70 sellers
Flapen Score
Shoe Deodorizer against its category
The dotted line is the Fashion average. Past it, Shoe Deodorizer is stronger. Inside it, weaker.
Market
The Shoe Deodorizer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shoe Deodorizer 494K times last year and spent an estimated £675K. The top 5 brands take 84% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 17.4% of those searches ended in a purchase.
Shoppers searched for this 494K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.4% of those searches ended in a purchase. Searches in the last 90 days moved +17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £675K a year.
- Searches, last 12 months
- 494K
- Growth, 90 days vs prior 90
- +17.2%
- Conversion, latest week
- 17.4%
- Market size, estimated
- £675Ka year
- Peak month
- October1.8× the quietest month
- Top search term
- shoe deodorizer110K searches a year
02 · Price
A sale here is worth £7.86.
Listings sell for £7.86 on average, from £2.79 to £12.62. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £7.86 that is £24K to £31K a year per listing.
- Average price
- £7.86under the $15 to $100 sweet spot
- Price range
- £2.79–£12.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £24K–£31K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #7 within Shoe, Jewellery & Watch Accessories. It carries 5,243 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #7in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,243per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Shoe Deodorizer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dr. Scholls Fresh Step Anti Odour Shoe Spray Eliminates Odor For Up To 48 Hours. Fresh Scent Quick Drying Suitable For All Shoe Types Running Trainers Sports & More 150ml Pack of 1
- Price
- £3.63
- Rating
- 4.6/5
- Reviews
- 9,294
- Age
- 14y ago

Odor-Eaters Foot and Shoe Anti-Perspirant Spray 150ml
- Price
- £2.79
- Rating
- 4.4/5
- Reviews
- 4,686
- Age
- 19y ago

Odor-Eaters 24 Hour Odour Destroying Antiperspirant Foot and Shoe Spray for Sport Shoes 150 ml
- Price
- £3.40
- Rating
- 4.5/5
- Reviews
- 5,916
- Age
- 16y ago

Odour Buster Shoe Deodoriser Spray - Eliminates Trainer & Shoe Odours - Perfect for Football Boots & Smelly Shoes - Anti Odour Freshener (1 count (Pack of 2))
- Price
- £9.62
- Rating
- 4.4/5
- Reviews
- 1,312
- Age
- 4y ago

Boot Bananas Original Shoe Deodorisers Banana-Shaped Fresheners to Fight Footwear Funk Eco-Friendly Reusable Odour Fighters for Trainers Boots & Smelly Kit Combat Stink & Stay Fresh 6-12 mo
- Price
- £12.04
- Rating
- 4.4/5
- Reviews
- 5,871
- Age
- 13y ago
Trending
estimated 90-day click momentum
Odour Buster Shoe Deodoriser Spray - Eliminates Trainer & Shoe Odours - Perfect for Football Boots & Smelly Shoes - Anti Odour Freshener (1 g (Pack of 3))
- Price
- £12.37
- Rating
- 4.4/5
- Reviews
- 1,312
- Age
- 4y ago

Defiance Fresh Boot & Shoe Deodoriser As Seen on Dragons Den | Reusable Deodorising Pouches for Smelly Shoes | Shoe Odour Eliminator Freshener & Foot Odour Absorber 2 Pack
- Price
- £9.98
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 1y ago

Odour Buster Shoe Deodoriser Spray - Eliminates Trainer & Shoe Odours - Perfect for Football Boots & Smelly Shoes - Anti Odour Freshener (1 count (Pack of 2))
- Price
- £9.62
- Rating
- 4.4/5
- Reviews
- 1,312
- Age
- 4y ago

Odor-Eaters Foot and Shoe Anti-Perspirant Spray 150ml
- Price
- £2.79
- Rating
- 4.4/5
- Reviews
- 4,686
- Age
- 19y ago

Dr. Scholls Ultra Odour-Fighting Foot Powder with Sweat Max Technology-Keeps Feet and Shoes Fresh and Dry Controls Foot Wetness Destroys Foot Odours Instantly and Provides All-Day Odour Protection
- Price
- £4.08
- Rating
- 4.6/5
- Reviews
- 375
- Age
- 1y ago
Newest
by launch date
Defiance Fresh Boot & Shoe Deodoriser As Seen on Dragons Den | Reusable Deodorising Pouches for Smelly Shoes | Shoe Odour Eliminator Freshener & Foot Odour Absorber 2 Pack
- Price
- £9.98
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 1y ago

Dr. Scholls Ultra Odour-Fighting Foot Powder with Sweat Max Technology-Keeps Feet and Shoes Fresh and Dry Controls Foot Wetness Destroys Foot Odours Instantly and Provides All-Day Odour Protection
- Price
- £4.08
- Rating
- 4.6/5
- Reviews
- 375
- Age
- 1y ago

Boot Bananas Eco Travel Deodorisers Fragrance-Free Activated Charcoal Odour Removers for Smelly Shoes Gloves & Bags Lightweight Compostable Reusable Freshness On the Go Lasts up to 12 Months
- Price
- £9.24
- Rating
- 4.3/5
- Reviews
- 672
- Age
- 4y ago

Odour Buster Shoe Deodoriser Spray - Eliminates Trainer & Shoe Odours - Perfect for Football Boots & Smelly Shoes - Anti Odour Freshener (1 count (Pack of 2))
- Price
- £9.62
- Rating
- 4.4/5
- Reviews
- 1,312
- Age
- 4y ago

Odour Buster Shoe Deodoriser Spray - Eliminates Trainer & Shoe Odours - Perfect for Football Boots & Smelly Shoes - Anti Odour Freshener (1 g (Pack of 3))
- Price
- £12.37
- Rating
- 4.4/5
- Reviews
- 1,312
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
70
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
12%
- Dr. Scholl's33%
- Odor-Eaters31%
- Crease Protect9%
- Boot Bananas7%
- Defiance4%
- Bama4%
- Open — no brand owns it (5 brands, 12%)
Demand
Shoe Deodorizer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Shoe Deodorizer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- shoe deodorizer110K/yr
- shoe spray84K/yr
- shoe deodorizer spray41K/yr
- shoe spray odor antibacterial37K/yr
- shoe odour eliminator35K/yr
- shoe freshener & deodoriser27K/yr
- shoe deodorant20K/yr
- shoe odour spray18K/yr
- shoe spray for smelly shoes15K/yr
- shoe freshener20K/yr
Reviews and returns
What reviews say buyers love and hate about Shoe Deodorizer
We read the reviews and the return reasons for every product selling here.
“Odor”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shoe Deodorizer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









