shoe deodorizer
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.79–$12.62) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Market size
Good£675K£675K/yr · 494K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+17.2%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,242.94avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.86avg listing price — sweet spot $15–$100
Price range
Bad£2.79–£12.62cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, shoe deodorizer is a £675K/yr Amazon United Kingdom market (494K searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
shoe deodorizer market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- £472K–£629K
- units × avg price
- Conversion rate
- 17.4%
- Avg BSR
- #7
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 3.1%
- Avg brand age
- 52 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
70
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
12%
- Dr. Scholl's33%
- Odor-Eaters31%
- Crease Protect9%
- Boot Bananas7%
- Defiance4%
- Bama4%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top shoe deodorizer search terms
- shoe deodorizer110K/yr
- shoe spray84K/yr
- shoe deodorizer spray41K/yr
- shoe spray odor antibacterial37K/yr
- shoe odour eliminator35K/yr
- shoe freshener & deodoriser27K/yr
- shoe deodorant20K/yr
- shoe odour spray18K/yr
- shoe spray for smelly shoes15K/yr
- shoe freshener20K/yr
Top shoe deodorizer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. Scholls Fresh Step Anti Odour Shoe Spray Eliminates Odor For Up To 48 Hours. Fresh Scent Quick Drying Suitable For All Shoe Types Running Trainers Sports & More 150ml Pack of 1
Dr. Scholl's£3.634.6★9,294 rev
Odor-Eaters Foot and Shoe Anti-Perspirant Spray 150ml
Odor-Eaters£2.794.4★4,686 rev
Odor-Eaters 24 Hour Odour Destroying Antiperspirant Foot and Shoe Spray for Sport Shoes 150 ml
Odor-Eaters£3.404.5★5,916 rev
Odour Buster Shoe Deodoriser Spray - Eliminates Trainer & Shoe Odours - Perfect for Football Boots & Smelly Shoes - Anti Odour Freshener (1 count (Pack of 2))
Crease Protect£9.624.4★1,312 rev
Boot Bananas Original Shoe Deodorisers Banana-Shaped Fresheners to Fight Footwear Funk Eco-Friendly Reusable Odour Fighters for Trainers Boots & Smelly Kit Combat Stink & Stay Fresh 6-12 mo
Boot Bananas£12.044.4★5,871 rev
Newest
by launch date
Defiance Fresh Boot & Shoe Deodoriser As Seen on Dragons Den | Reusable Deodorising Pouches for Smelly Shoes | Shoe Odour Eliminator Freshener & Foot Odour Absorber 2 Pack
Defiance£9.9869 rev
Dr. Scholls Ultra Odour-Fighting Foot Powder with Sweat Max Technology-Keeps Feet and Shoes Fresh and Dry Controls Foot Wetness Destroys Foot Odours Instantly and Provides All-Day Odour Protection
Dr. Scholl's£4.08375 rev
Boot Bananas Eco Travel Deodorisers Fragrance-Free Activated Charcoal Odour Removers for Smelly Shoes Gloves & Bags Lightweight Compostable Reusable Freshness On the Go Lasts up to 12 Months
Boot Bananas£9.24672 rev
Odour Buster Shoe Deodoriser Spray - Eliminates Trainer & Shoe Odours - Perfect for Football Boots & Smelly Shoes - Anti Odour Freshener (1 count (Pack of 2))
Crease Protect£9.621,312 rev
Odour Buster Shoe Deodoriser Spray - Eliminates Trainer & Shoe Odours - Perfect for Football Boots & Smelly Shoes - Anti Odour Freshener (1 g (Pack of 3))
Crease Protect£12.371,312 rev
Trending
90-day click momentumOdour Buster Shoe Deodoriser Spray - Eliminates Trainer & Shoe Odours - Perfect for Football Boots & Smelly Shoes - Anti Odour Freshener (1 g (Pack of 3))
Crease Protect£12.374.4★
Defiance Fresh Boot & Shoe Deodoriser As Seen on Dragons Den | Reusable Deodorising Pouches for Smelly Shoes | Shoe Odour Eliminator Freshener & Foot Odour Absorber 2 Pack
Defiance£9.984.5★
Odour Buster Shoe Deodoriser Spray - Eliminates Trainer & Shoe Odours - Perfect for Football Boots & Smelly Shoes - Anti Odour Freshener (1 count (Pack of 2))
Crease Protect£9.624.4★
Odor-Eaters Foot and Shoe Anti-Perspirant Spray 150ml
Odor-Eaters£2.794.4★
Dr. Scholls Ultra Odour-Fighting Foot Powder with Sweat Max Technology-Keeps Feet and Shoes Fresh and Dry Controls Foot Wetness Destroys Foot Odours Instantly and Provides All-Day Odour Protection
Dr. Scholl's£4.084.6★
What buyers say about shoe deodorizer
What buyers praise and complain about, mined from review topics.What buyers love
“Nice fresh scent”
“matches the description”
“Excellent product”
“Great value”
“Easy to use”
“Very effective in short time”
“Very good freshness”
“These are best foot shoe sprays around”
“dries quite quick”
“Effective”
What buyers complain about
“Odor”
“Waste of money”
“Didnt work”
“just discolour and look awful after a while”
“Didn't last”
“It is smaller than I thought”
“I dont have particularly smelly feet I bought it as my shoes arent really breathable”
“arrived almost empty and had leaked into the packaging, being refunded”
“Mouldy/brown stains”
“Poor product”
Top return reasons
Common questions
- Is shoe deodorizer profitable to sell on Amazon United Kingdom?
- The niche generates £675K/yr across 18 tracked products. 90-day search growth is +17.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the shoe deodorizer niche?
- 11 brands and 70 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in shoe deodorizer?
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.1%.
- When does demand for shoe deodorizer peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the shoe deodorizer niche?
- Listings span £2.79–£12.62; the average listing price is £7.86 (sweet spot $15–$100). The average incumbent carries 5,243 reviews — the moat a new listing must climb.