Shoe Cleaning Kit
MaybeReturns run at only 0.3% of orders. But demand is soft, at -16.3% this quarter, so Shoe Cleaning Kit is a Maybe.
- Flapen Score
- 51 / 100Top 37% of 2,461 Fashion niches · +3 vs the category median of 4851
- Market size
- £298K/yr253K searches / yr
- 90-day growth
- -16.3%search demand this quarter
- Competition
- 69%top-5 click share · 11 brands · 23 sellers
Flapen Score
Shoe Cleaning Kit against its category
The dotted line is the Fashion average. Past it, Shoe Cleaning Kit is stronger. Inside it, weaker.
Market
The Shoe Cleaning Kit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shoe Cleaning Kit 253K times last year and spent an estimated £298K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
9.9% of searches ended in a purchase last week.
Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £298K a year.
- Searches, last 12 months
- 253K
- Growth, 90 days vs prior 90
- -16.3%
- Conversion, latest week
- 9.9%
- Market size, estimated
- £298Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- shoe cleaning kit98K searches a year
02 · Price
A sale here is worth £11.88.
Listings sell for £11.88 on average, from £5.80 to £28.84. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £11.88 that is £9K to £12K a year per listing.
- Average price
- £11.88under the $15 to $100 sweet spot
- Price range
- £5.80–£28.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #51 within Shoe, Jewellery & Watch Accessories. It carries 1,998 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 9.7%
- Average rank
- #51in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,998per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 5 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Shoe Cleaning Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
RARESHINE Premium Sneaker Cleaning Kit - Foam Cleaner Dual Brushes for Deep Cleaning Microfiber Towel - Ultimate Shoe Care Set for Sneakers Trainers Cleaning Set
- Price
- £11.75
- Rating
- 3.8/5
- Reviews
- 99
- Age
- 1y ago
Crep Protect Sneaker Cleaner Kit - Deep Cleaning Shoe Cleaner for White Shoes Leather Suede Nubuck & Canvas | Brush Solution & Microfiber Cloth Included
- Price
- £13.33
- Rating
- 4.5/5
- Reviews
- 20,888
- Age
- 10y ago
Wansiven Shoe Cleaner 200ml White Trainer Shoe Cleaner Foam Powerful Stain Remover Shoe Cleaning Kit with Cleaning Brush & Cleaning Cloth for Shoes Sneaker Leather Nubuck Suede Canvas
- Price
- £7.23
- Rating
- 4.1/5
- Reviews
- 105
- Age
- 8mo ago
Viomis Suede Shoe Cleaner Kit - 200ml (6.76oz) Professional Suede & Nubuck Cleaner with Specialized Brush & Microfiber Towel - Waterless Cleaning Solution for Boots Sneakers Handbags and Jackets
- Price
- £6.13
- Rating
- 4.0/5
- Reviews
- 54
- Age
- 3mo ago
Cherry Blossom Footwear Traditional Shoe Care Kit Black and Dark Tan All Sizes
- Price
- £10.95
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Trending
90-day click momentum
Jevvu Suede Shoe Cleaner Suede & Nubuck Cleaning Kit Removes Dirt & Stain Trainer Cleaner for Nubuck Knit Boots Trainer Sneaker
- Price
- £8.42
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 2mo ago
Cherry Blossom Footwear Traditional Shoe Care Kit Black and Dark Tan All Sizes
- Price
- £10.95
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Crease Protect Foam Cleaning Formula Replacement - For Squeaky Clean Shoe Cleaning Kit - Remove Dirt & Stains - 200ml (Pack Of 3)
- Price
- £15.33
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 4y ago
Jevvu Shoe Cleaner Wipes 35 Individually Wrapped Trainer Cleaning Wipes for Shoes Portable Shoe Wipes for White Shoes Leather & Rubber
- Price
- £9.17
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 7mo ago
Viomis Suede Shoe Cleaner Kit - 200ml (6.76oz) Professional Suede & Nubuck Cleaner with Specialized Brush & Microfiber Towel - Waterless Cleaning Solution for Boots Sneakers Handbags and Jackets
- Price
- £6.13
- Rating
- 4.0/5
- Reviews
- 54
- Age
- 3mo ago
Newest
by launch dateJevvu Suede Shoe Cleaner Suede & Nubuck Cleaning Kit Removes Dirt & Stain Trainer Cleaner for Nubuck Knit Boots Trainer Sneaker
- Price
- £8.42
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 2mo ago
Viomis Suede Shoe Cleaner Kit - 200ml (6.76oz) Professional Suede & Nubuck Cleaner with Specialized Brush & Microfiber Towel - Waterless Cleaning Solution for Boots Sneakers Handbags and Jackets
- Price
- £6.13
- Rating
- 4.0/5
- Reviews
- 54
- Age
- 3mo ago
Foamitto Shoe Cleaner Kit 200ml Waterless Foam Trainer & Sneaker Cleaner with Built-In Brush & Microfiber Cloth | For Mesh Leather Canvas Knit Rubber PU & EVA
- Price
- £10.06
- Rating
- 4.1/5
- Reviews
- 121
- Age
- 7mo ago
Jevvu Shoe Cleaner Wipes 35 Individually Wrapped Trainer Cleaning Wipes for Shoes Portable Shoe Wipes for White Shoes Leather & Rubber
- Price
- £9.17
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 7mo ago
Wansiven Shoe Cleaner 200ml White Trainer Shoe Cleaner Foam Powerful Stain Remover Shoe Cleaning Kit with Cleaning Brush & Cleaning Cloth for Shoes Sneaker Leather Nubuck Suede Canvas
- Price
- £7.23
- Rating
- 4.1/5
- Reviews
- 105
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
23
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
11%
- Crep Protect33%
- RARESHINE30%
- Jevvu8%
- Wansiven8%
- Tidybond6%
- Viomis5%
- Open — no brand owns it (5 brands, 11%)
Demand
Shoe Cleaning Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Shoe Cleaning Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shoe cleaning kit98K/yr
- trainer cleaning kit60K/yr
- crep protect cleaning kit17K/yr
- sneaker cleaning kit14K/yr
- trainer cleaner kit12K/yr
- shoe cleaner kit12K/yr
- shoelada9K/yr
- trainers cleaning kit5K/yr
- shoes cleaning kit6K/yr
- crep cleaner5K/yr
Reviews and returns
What reviews say buyers love and hate about Shoe Cleaning Kit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It also made a small amount of the dye on the orange pair come off onto the cloth
Yellow marks
made them darker
Poor quality
thats about its only redeeming quality
Everything in this kit it cheap quality
Doesnt work
Its not working well
Not very effective
Not cheap
Awful listen to its low price
Waste of money
Cant even open it
Takes a bit of effort
useless to get it off
Love
Effective cleaner
Really good clean
Decent cleaning
Good quality, easy to use, delivered quickly
Excellent product
the kit has done a good job overall
Good value
Great value
Good value for money
Convenient in separate bags
Easy to use
The set is easy to use
better than expected
Does the job
Exactly what I expected
Return
0.3% Return rate 9% Fixable by listing
Doesnt work
Its not working well
Not very effective
Rubbish, there is not enough cleanser in it, I just hardly cleans only one shoes and just once
and while I could see some dirt coming off when wiped with the cloth after cleaning
does not clean trainers
Not cheap
Awful listen to its low price
Waste of money
Poor quality
thats about its only redeeming quality
Everything in this kit it cheap quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shoe Cleaning Kit questions
Answered from the same tracked data.