Shoe Cleaner Brush
FailDemand is soft, at -84.6% this quarter, so Shoe Cleaner Brush is a Fail.
- Flapen Score
- 44 / 100Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 4844
- Market size
- £186K/yr337K searches / yr
- 90-day growth
- -84.6%search demand this quarter
- Competition
- 66%top-5 click share · 14 brands · 38 sellers
Flapen Score
Shoe Cleaner Brush against its category
The dotted line is the Fashion average. Past it, Shoe Cleaner Brush is stronger. Inside it, weaker.
Market
The Shoe Cleaner Brush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shoe Cleaner Brush 337K times last year and spent an estimated £186K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Feb–Mar–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
4.9% of searches ended in a purchase last week.
Shoppers searched for this 337K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -84.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £186K a year.
- Searches, last 12 months
- 337K
- Growth, 90 days vs prior 90
- -84.6%
- Conversion, latest week
- 4.9%
- Market size, estimated
- £186Ka year
- Peak month
- December14.6× the quietest month
- Top search term
- boot buddy158K searches a year
02 · Price
A sale here is worth £11.18.
Listings sell for £11.18 on average, from £5.79 to £22.44. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,500 to 3,000 of them. At £11.18 that is £28K to £34K a year per listing.
- Average price
- £11.18under the $15 to $100 sweet spot
- Price range
- £5.79–£22.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £28K–£34K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 21.4% of listings are out of stock. The average listing ranks #164 within Shoe, Jewellery & Watch Accessories. It carries 2,070 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 95%
- Out of stock, average day
- 21.4%
- Average rank
- #164in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,070per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Shoe Cleaner Brush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BootBuddy Shoe & Boot Cleaner Brush Footwear Cleaning Kit for Hiking Boots Golf Shoes Football Boots Running Shoes & Wellies Cleans Mud Dirt & Stains in Minutes As Seen on Dragons Den
- Price
- £16.57
- Rating
- 4.5/5
- Reviews
- 12,078
- Age
- 6y ago
BootBuddy Shoe & Boot Cleaner Brush Black
- Price
- £16.63
- Rating
- 4.4/5
- Reviews
- 2,574
- Age
- 5y ago
LACEEZE lace Band Football Boot Lace Cover orange
- Price
- £9.95
- Rating
- 4.5/5
- Reviews
- 4,535
- Age
- 7y ago
Jiakalamo Leather Boots Brush Polish Brushes Kit 2022 Shoe Polishing Cleaning Tool with Wooden Handles With Case Ideal for Garments Boots Car Seats Bags Sofas Care Supplies Accessories(size:23)
- Price
- £10.63
- Rating
- 4.4/5
- Reviews
- 116
- Age
- 4y ago
Shoe Brush Multifunctional Cleaning Tool - Boot & Clothing Brush with Liquid Box - 2 Pcs
- Price
- £5.79
- Rating
- 4.1/5
- Reviews
- 351
- Age
- 3y ago
Trending
90-day click momentum
Jevvu Suede Shoe Cleaner 200ml Suede Cleaner Shoe Cleaner Kit Removes Dirt & Stain Trainer Cleaner for Nubuck Knit Boots Trainer Sneaker
- Price
- £8.38
- Rating
- 3.9/5
- Reviews
- 372
- Age
- 4mo ago
Bondtech Suede Cleaner 200 ML Nubuck & Suede Shoe Cleaner with Brush & Towel Foam Removes Dirt and Stains from Shoes Boots Bags Jackets Purses & Furniture (200 ml)
- Price
- £7.99
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 2mo ago
Viomis Suede Shoe Cleaner Kit - 200ml (6.76oz) Professional Suede & Nubuck Cleaner with Specialized Brush & Microfiber Towel - Waterless Cleaning Solution for Boots Sneakers Handbags and Jackets
- Price
- £6.13
- Rating
- 4.0/5
- Reviews
- 54
- Age
- 3mo ago
Grangers Footwear Repel Plus | 275ml | Powerful Spray-On Proofer For All Walking Boots & Outdoor Footwear
- Price
- £8.17
- Rating
- 4.4/5
- Reviews
- 2,656
- Age
- 11y ago
Sizzle Buddy BBQ Brush with Scraper - Stainless Steel BBQ Cleaning Brush - Safe Durable Heatproof Bristles - Easily Removes Grease & Food - No Scratch Cleaning Accessory
- Price
- £16.69
- Rating
- 4.3/5
- Reviews
- 464
- Age
- 4y ago
Newest
by launch dateBondtech Suede Cleaner 200 ML Nubuck & Suede Shoe Cleaner with Brush & Towel Foam Removes Dirt and Stains from Shoes Boots Bags Jackets Purses & Furniture (200 ml)
- Price
- £7.99
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 2mo ago
Viomis Suede Shoe Cleaner Kit - 200ml (6.76oz) Professional Suede & Nubuck Cleaner with Specialized Brush & Microfiber Towel - Waterless Cleaning Solution for Boots Sneakers Handbags and Jackets
- Price
- £6.13
- Rating
- 4.0/5
- Reviews
- 54
- Age
- 3mo ago
Jevvu Suede Shoe Cleaner 200ml Suede Cleaner Shoe Cleaner Kit Removes Dirt & Stain Trainer Cleaner for Nubuck Knit Boots Trainer Sneaker
- Price
- £8.38
- Rating
- 3.9/5
- Reviews
- 372
- Age
- 4mo ago
Clean Kick Football Boot Cleaning Brush with Built-In Soap Dispenser Portable Scrubber for Mud & Grass Easy Grip Shoe Cleaner for Soccer Football & Sports Boots
- Price
- £10.86
- Rating
- 3.9/5
- Reviews
- 54
- Age
- 1y ago
BootBuddy Shoe Deodoriser & Odour Eliminator 2 Pack
- Price
- £6.77
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
38
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
17%
- BootBuddy56%
- LACEEZE13%
- Jiakalamo4%
- GOSHIES4%
- Viomis3%
- Boot Beast3%
- Open — no brand owns it (8 brands, 17%)
Demand
Shoe Cleaner Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 14.6×
Search terms
Top Shoe Cleaner Brush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- boot buddy158K/yr
- boot cleaner45K/yr
- football boot cleaner43K/yr
- boot buddy shoe and boot cleaner23K/yr
- golf shoe cleaner5K/yr
- bootbuddy10K/yr
- football boot cleaning kit7K/yr
- football boots cleaner7K/yr
- boot scrubber4K/yr
- boot buddy uk7K/yr
Reviews and returns
What reviews say buyers love and hate about Shoe Cleaner Brush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Leaks everywhere
They leak
it leaks
Lasted two weeks before breaking
Faulty - Broken after first use
Broken
a little pricey
Price point is way off
Overpriced tat
stops cleaning after a few goes
Trainers still as dirty as they were originally
Not very effective at cleaning muddy boots
had a crack where you screw the brush part on to so cant use it
Item was damaged
Love
Brilliant, what a great cleaner
Cleaning
cleans really well
Reasonable product
Brilliant tool
Excellent product
Easy to use
Pros: easy to fill
this has made my life much easier
worth it
Great value
its a good value
Its durable and its good quality
still going strong
looks like it will last
Return
0.8% Return rate 7% Fixable by listing
Leaks everywhere
They leak
it leaks
had a crack where you screw the brush part on to so cant use it
Item was damaged
execution is poor
doesnt work
It doesn't work
a little pricey
Price point is way off
Overpriced tat
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mens Boxers
£2.8M/yr+21.3%
Sporran
£67K/yr+166.3%
Racer Back Bra Clip
£52K/yr+181.5%
Aviator Sunglasses
£195K/yr+100.7%
Gifts for Colleagues
£117K/yr+114.0%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shoe Cleaner Brush questions
Answered from the same tracked data.