Shoe Cleaner
MaybeReturns run at only 0.3% of orders. But prices span $2.96–$13.33, mostly outside the sweet spot, so Shoe Cleaner is a Maybe.
- Flapen Score
- 54 / 100Top 27% of 2,461 Fashion niches · +6 vs the category median of 4854
- Market size
- £307K/yr374K searches / yr
- 90-day growth
- +4.6%search demand this quarter
- Competition
- 59%top-5 click share · 15 brands · 43 sellers
Flapen Score
Shoe Cleaner against its category
The dotted line is the Fashion average. Past it, Shoe Cleaner is stronger. Inside it, weaker.
Market
The Shoe Cleaner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shoe Cleaner 374K times last year and spent an estimated £307K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Aug. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
9.8% of searches ended in a purchase last week.
Shoppers searched for this 374K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £307K a year.
- Searches, last 12 months
- 374K
- Growth, 90 days vs prior 90
- +4.6%
- Conversion, latest week
- 9.8%
- Market size, estimated
- £307Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- trainer cleaner92K searches a year
02 · Price
A sale here is worth £8.36.
Listings sell for £8.36 on average, from £2.96 to £13.33. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £8.36 that is £6K to £8K a year per listing.
- Average price
- £8.36under the $15 to $100 sweet spot
- Price range
- £2.96–£13.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #141 within Shoe, Jewellery & Watch Accessories. It carries 1,675 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 16.5%
- Average rank
- #141in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.21 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,675per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 6 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Shoe Cleaner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wansiven Shoe Cleaner 200ml White Trainer Shoe Cleaner Foam Powerful Stain Remover Shoe Cleaning Kit with Cleaning Brush & Cleaning Cloth for Shoes Sneaker Leather Nubuck Suede Canvas
- Price
- £7.23
- Rating
- 4.1/5
- Reviews
- 105
- Age
- 8mo ago
Crep Protect Sneaker Cleaner Kit - Deep Cleaning Shoe Cleaner for White Shoes Leather Suede Nubuck & Canvas | Brush Solution & Microfiber Cloth Included
- Price
- £13.33
- Rating
- 4.5/5
- Reviews
- 20,888
- Age
- 10y ago
GleamGlee Shoe Cleaner Kit 200ml White Sneaker & Trainer Cleaner with Brush & Microfibre Cloth For Leather Canvas Knit Boots Rubber & Running Shoes
- Price
- £9.36
- Rating
- 4.2/5
- Reviews
- 452
- Age
- 1y ago
Jevvu Shoe Cleaner Wipes 35 Individually Wrapped Trainer Cleaning Wipes for Shoes Portable Shoe Wipes for White Shoes Leather & Rubber
- Price
- £9.17
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 7mo ago
Crep Protect Deep Cleaning Shoe Cleaner & Sneaker Care Solution - Stain Remover for White Shoes Leather Suede Nubuck Canvas Nylon Vinyl & Knits - Up to 150 Uses - 250ml
- Price
- £8.32
- Rating
- 4.5/5
- Reviews
- 6,429
- Age
- 10y ago
Trending
90-day click momentum
Bondtech Suede Cleaner 200 ML Nubuck & Suede Shoe Cleaner with Brush & Towel Foam Removes Dirt and Stains from Shoes Boots Bags Jackets Purses & Furniture (200 ml)
- Price
- £7.99
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 2mo ago
Mifeloy Shoe Cleaner 240ml Foam Trainer Cleaner for White Shoes Sneakers & Canvas Lifts Dirt & Stains Complete Cleaning Kit with Brush Cloth & Magic Sponge
- Price
- £8.49
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 1mo ago
Jevvu Suede Shoe Cleaner 200ml Suede Cleaner Shoe Cleaner Kit Removes Dirt & Stain Trainer Cleaner for Nubuck Knit Boots Trainer Sneaker
- Price
- £8.38
- Rating
- 3.9/5
- Reviews
- 372
- Age
- 4mo ago
Jevvu Suede Shoe Cleaner Suede & Nubuck Cleaning Kit Removes Dirt & Stain Trainer Cleaner for Nubuck Knit Boots Trainer Sneaker
- Price
- £8.42
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 2mo ago
Wonshine Shoe Cleaner Foam 200ml White Trainer Cleaner With Brush & Cloth Deep Cleaning Formula and Shoe Cleaning Kit for Suede Leather Knit Boots Canvas PU (clear)
- Price
- £7.23
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 3mo ago
Newest
by launch dateMifeloy Shoe Cleaner 240ml Foam Trainer Cleaner for White Shoes Sneakers & Canvas Lifts Dirt & Stains Complete Cleaning Kit with Brush Cloth & Magic Sponge
- Price
- £8.49
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 1mo ago
Bondtech Suede Cleaner 200 ML Nubuck & Suede Shoe Cleaner with Brush & Towel Foam Removes Dirt and Stains from Shoes Boots Bags Jackets Purses & Furniture (200 ml)
- Price
- £7.99
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 2mo ago
Jevvu Suede Shoe Cleaner Suede & Nubuck Cleaning Kit Removes Dirt & Stain Trainer Cleaner for Nubuck Knit Boots Trainer Sneaker
- Price
- £8.42
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 2mo ago
Wonshine Shoe Cleaner Foam 200ml White Trainer Cleaner With Brush & Cloth Deep Cleaning Formula and Shoe Cleaning Kit for Suede Leather Knit Boots Canvas PU (clear)
- Price
- £7.23
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 3mo ago
Viomis Suede Shoe Cleaner Kit - 200ml (6.76oz) Professional Suede & Nubuck Cleaner with Specialized Brush & Microfiber Towel - Waterless Cleaning Solution for Boots Sneakers Handbags and Jackets
- Price
- £6.13
- Rating
- 4.0/5
- Reviews
- 54
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
43
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
20%
- Wansiven27%
- Crep Protect19%
- Jevvu16%
- GleamGlee8%
- Cherry Blossom5%
- Tidybond4%
Demand
Shoe Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug · busiest ÷ quietest = 1.5×
Search terms
Top Shoe Cleaner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- trainer cleaner92K/yr
- shoe cleaner108K/yr
- white trainer cleaner46K/yr
- white shoe cleaner30K/yr
- sneaker cleaner23K/yr
- shoes cleaner12K/yr
- shoe cleaning10K/yr
- trainers cleaner6K/yr
- foam shoe cleaner6K/yr
- shoe cleaner foam5K/yr
Reviews and returns
What reviews say buyers love and hate about Shoe Cleaner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Rubbish, there is not enough cleanser in it, I just hardly cleans only one shoes and just once
the cleaning foam itself falls short of expectations
Didnt clean mine
They had started to look yellow
Yellow marks
made it look darker that before
Doesnt work
Its not working well
It's not 100% effective
they aren't cheap
Waste of money
Not worth it
Rubbish
thats about its only redeeming quality
Poor quality
Love
Decent cleaning
Effective cleaner
Cleans well
Good quality, easy to use, delivered quickly
The brush is good quality too
Excellent product
Easy to use and instant results
Easy to use
Its straightforward to use
Good value for money
Value for money
Good value
great for leather based trainers
It would also work well in leather I think
On leather its fantastic- really cleans it up beautifully
Return
0.3% Return rate 16% Fixable by listing
Doesnt work
Its not working well
It's not 100% effective
Rubbish, there is not enough cleanser in it, I just hardly cleans only one shoes and just once
the cleaning foam itself falls short of expectations
Didnt clean mine
they aren't cheap
Waste of money
Not worth it
This product doesn't match manufacturer's description
Misleading and doesnt remove stain from suede trainers
Not as good as the advert
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shoe Cleaner questions
Answered from the same tracked data.