Shoe Brush
MaybeReturns run at only 0.4% of orders. But prices span $1.51–$13.33, mostly outside the sweet spot, so Shoe Brush is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 2,461 Fashion niches · +5 vs the category median of 4853
- Market size
- £187K/yr216K searches / yr
- 90-day growth
- -40.9%search demand this quarter
- Competition
- 49%top-5 click share · 27 brands · 90 sellers
Flapen Score
Shoe Brush against its category
The dotted line is the Fashion average. Past it, Shoe Brush is stronger. Inside it, weaker.
Market
The Shoe Brush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shoe Brush 216K times last year and spent an estimated £187K. The top 5 brands take 54% of clicks. Demand peaks in Jan–Feb–Oct. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
12.8% of searches ended in a purchase last week.
Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -40.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £187K a year.
- Searches, last 12 months
- 216K
- Growth, 90 days vs prior 90
- -40.9%
- Conversion, latest week
- 12.8%
- Market size, estimated
- £187Ka year
- Peak month
- January2.3× the quietest month
- Top search term
- shoe brush64K searches a year
02 · Price
A sale here is worth £6.71.
Listings sell for £6.71 on average, from £1.51 to £13.33. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £6.71 that is £7K to £8K a year per listing.
- Average price
- £6.71under the $15 to $100 sweet spot
- Price range
- £1.51–£13.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £7K–£8K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #141 within Shoe, Jewellery & Watch Accessories. It carries 1,233 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 96%
- Out of stock, average day
- 7.1%
- Average rank
- #141in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,233per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 1 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Shoe Brush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
JKG 2 SHOE POLISH BRUSHES - Shoe Cleaning Brushes | Brown Black Shoe Polish Buffing Brushes For Leather Shoes | Soft Brush Applicator & Buffing Stiff Hair Brush | Men Women Leather Scrub Boot Cleaner
- Price
- £4.80
- Rating
- 4.3/5
- Reviews
- 567
- Age
- 3y ago
Vivo Technologies 2-Piece Shoe Brush Set Wooden Applicator & Buffing Brush with Natural Bristles Effortless Polishing & Precise Shine for Leather Shoes Boots & More Durable & Comfortable Design
- Price
- £1.51
- Rating
- 4.3/5
- Reviews
- 84
- Age
- 9mo ago
Cherry Blossom Twin Brush Set Shoe Care Neutral One Size
- Price
- £5.47
- Rating
- 4.1/5
- Reviews
- 42
- Age
- 10y ago
Cherry Blossom Shoe Brush Set Pack of 2
- Price
- £6.92
- Rating
- 4.5/5
- Reviews
- 849
- Age
- 4y ago
4pc Black & Brown Shoe Polish Kit with 2pc Shoe Brush | Suitable For Leather Shoes & Boots - Easy To Use Wax Boot Polish & Brush Set For Shine & Protection
- Price
- £5.80
- Rating
- 4.3/5
- Reviews
- 1,308
- Age
- 3y ago
Trending
90-day click momentum
Bondtech Suede Cleaner 200 ML Nubuck & Suede Shoe Cleaner with Brush & Towel Foam Removes Dirt and Stains from Shoes Boots Bags Jackets Purses & Furniture (200 ml)
- Price
- £7.99
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 2mo ago
Viomis Suede Shoe Cleaner Kit - 200ml (6.76oz) Professional Suede & Nubuck Cleaner with Specialized Brush & Microfiber Towel - Waterless Cleaning Solution for Boots Sneakers Handbags and Jackets
- Price
- £6.13
- Rating
- 4.0/5
- Reviews
- 54
- Age
- 3mo ago
GleamGlee Suede Cleaning Kit 200ml Effectively Removes Dirt Stains & Water Marks Includes Suede Brush & Microfiber Towel for Shoes Boots & Bags
- Price
- £8.69
- Rating
- 3.5/5
- Reviews
- 151
- Age
- 8mo ago
Jiakalamo Leather Boots Brush Polish Brushes Kit 2022 Shoe Polishing Cleaning Tool with Wooden Handles With Case Ideal for Garments Boots Car Seats Bags Sofas Care Supplies Accessories(size:23)
- Price
- £10.63
- Rating
- 4.4/5
- Reviews
- 116
- Age
- 4y ago
2 Pc Shoe Polish Brush | Brown White & Black Shoe Polish Brush | Essential for Shoe Shine & Shoe Polish Kit |Wooden Handle Mud Remover Set | Soft & Stiff Bristles White Applicator Black Buffing Shine
- Price
- £4.04
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 9mo ago
Newest
by launch dateBondtech Suede Cleaner 200 ML Nubuck & Suede Shoe Cleaner with Brush & Towel Foam Removes Dirt and Stains from Shoes Boots Bags Jackets Purses & Furniture (200 ml)
- Price
- £7.99
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 2mo ago
Viomis Suede Shoe Cleaner Kit - 200ml (6.76oz) Professional Suede & Nubuck Cleaner with Specialized Brush & Microfiber Towel - Waterless Cleaning Solution for Boots Sneakers Handbags and Jackets
- Price
- £6.13
- Rating
- 4.0/5
- Reviews
- 54
- Age
- 3mo ago
GleamGlee Suede Cleaning Kit 200ml Effectively Removes Dirt Stains & Water Marks Includes Suede Brush & Microfiber Towel for Shoes Boots & Bags
- Price
- £8.69
- Rating
- 3.5/5
- Reviews
- 151
- Age
- 8mo ago
2 Pc Shoe Polish Brush | Brown White & Black Shoe Polish Brush | Essential for Shoe Shine & Shoe Polish Kit |Wooden Handle Mud Remover Set | Soft & Stiff Bristles White Applicator Black Buffing Shine
- Price
- £4.04
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 9mo ago
Vivo Technologies 2-Piece Shoe Brush Set Wooden Applicator & Buffing Brush with Natural Bristles Effortless Polishing & Precise Shine for Leather Shoes Boots & More Durable & Comfortable Design
- Price
- £1.51
- Rating
- 4.3/5
- Reviews
- 84
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 falling
Sellers
90
Top-5 brand share
54%
Top 20: 93%
Top-5 click share
49%
Top 20: 92%
Open market
42%
- Cherry Blossom16%
- JKG16%
- Vivo Technologies11%
- Homebay6%
- SNEAKY5%
- Sandiyago5%
Demand
Shoe Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct · busiest ÷ quietest = 2.3×
Search terms
Top Shoe Brush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shoe brush64K/yr
- shoe polish brushes31K/yr
- shoe cleaning brush25K/yr
- shoe polish brush17K/yr
- shoe brushes14K/yr
- shoe brushes for leather11K/yr
- boot brushes8K/yr
- shoe brushes for cleaning6K/yr
- boot polish brush6K/yr
- shoe brush set12K/yr
Reviews and returns
What reviews say buyers love and hate about Shoe Brush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
Not good enough
thats about its only redeeming quality
Not as easy as it makes out
Cant even open it
useless to get it off
Doesnt work
Did not work as expected
Completely ruined my shoes I used the product correctly
Not as good as the advert
Didn't send what is advertised
Not as advertised
they fall out very quickly
can't last long
The brush started to fall apart after the third time of use
Love
Excellent product and excellent results
Good quality, easy to use, delivered quickly
Excellent product
Good value
Great value
Great value
Works great cleans really well
cleans really well
cleans well
easy to use
practical and easy-to-use solution
Perfect for the use of
As described
Exactly what I needed
does the job
Return
0.4% Return rate 28% Fixable by listing
Doesnt work
Did not work as expected
Completely ruined my shoes I used the product correctly
larger than your hand
Tiny
Poor quality
Not good enough
thats about its only redeeming quality
Not as good as the advert
Didn't send what is advertised
Not as advertised
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shoe Brush questions
Answered from the same tracked data.