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Shiteshirts

Maybe

The top 5 products take only 27% of clicks. But buyers convert on only 0.4% of searches, so Shiteshirts is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 2,461 Fashion niches · +10 vs the category median of 48
Market size
£57K/yr1.1M searches / yr
90-day growth
+70.9%search demand this quarter
Competition
27%top-5 click share · 32 brands · 54 sellers

Flapen Score

Shiteshirts against its category

The dotted line is the Fashion average. Past it, Shiteshirts is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shiteshirts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shiteshirts 1.1M times last year and spent an estimated £57K. The top 5 brands take 56% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug–Sep. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +70.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+70.9%
Conversion, latest week
0.4%
Market size, estimated
£57Ka year
Peak month
June3.7× the quietest month
Top search term
shit shirt388K searches a year

02 · Price

A sale here is worth £13.91.

Listings sell for £13.91 on average, from £5.16 to £20.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.91 that is £0 to £1K a year per listing.

Average price
£13.91under the $15 to $100 sweet spot
Price range
£5.16–£20.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #211 within Tops, T-Shirts & Shirts. It carries 767 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
95%
Out of stock, average day
4.5%
Average rank
#211in Tops, T-Shirts & Shirts
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
767per listing
Listings tracked
75

04 · Newcomers

Amazon counts 0 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Shiteshirts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

54

Top-5 brand share

56%

Top 20: 93%

Top-5 click share

27%

Top 20: 57%

Open market

38%

  • ZHAOCAI22%
  • RAISEVERN14%
  • ALISISTER8%
  • Smiffys7%
  • Loveternal5%
  • JOGAL5%

Demand

Shiteshirts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 3.7×

Search terms

Top Shiteshirts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shit shirt388K/yr
  • shit shirts148K/yr
  • shiteshirts214K/yr
  • shiteshirts for men funny32K/yr
  • ugly shirt63K/yr
  • shiteshirts womens43K/yr
  • shiteshirts for men54K/yr
  • ugly shirts29K/yr
  • shite shirts31K/yr
  • bad shirts for men18K/yr

Reviews and returns

What reviews say buyers love and hate about Shiteshirts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%+1.08

Size up as runs small

To big

Small sizing

Quality-Overall12%−0.12

terrible quality and not the size i ordered, came two sizes down

Poor quality and size

Cheap

Material Quality9%−0.15

It's polyester, not cotton per the description

The other was the fabric feels a little plasticky

The material was not for me, I would have sweated heavily in the shirt and been uncomfortable

Print Quality6%+0.66

the print on the shirt is deliberately loud

Some say the print doesnt line up

Advertised Vs Actual Product5%

NOT AS DESCRIBES

NOT AS SHOWN

Love

Size-Overall25%+1.08

Sizing is true to my regular fit

Fitted perfectly

Great Easy to fit

Quality-Overall9%−0.12

Amazing quality

Overall very pleased

Quite good quality

Color7%+0.21

The colours are bright and the print looks just like the photos bold without being tacky and looks amazing

Very vibrant colours

perfect pink colour

Comfort-Overall6%+0.66

Very comfortable

which makes it comfortable for all-day use

Comfortable shirt

Print Quality5%+0.66

Good print and funky

Great quality, vibrant print good value for money

the print looks really fab

Return

2.8% Return rate 93% Fixable by listing

Size-Overall83%▅█▆▆▆▆

Size up as runs small

To big

Small sizing

Material Quality4%▁▁▆█▅▂

It's polyester, not cotton per the description

The other was the fabric feels a little plasticky

The material was not for me, I would have sweated heavily in the shirt and been uncomfortable

Advertised Vs Actual Product3%▁▁█▃▅▅

NOT AS DESCRIBES

NOT AS SHOWN

Shape/Style2%▁▁▁▁▅█
Waist Fit2%█▁▁▂▂▂

FAQ

Common Shiteshirts questions

Answered from the same tracked data.