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Shiteshirts

Maybe

The top 5 products take only 27% of clicks. But buyers convert on only 0.4% of searches, so Shiteshirts is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 2,461 Fashion niches · +10 vs the category median of 48
Market size
£57K/yr1.1M searches / yr
90-day growth
+70.9%search demand this quarter
Competition
27%top-5 click share · 32 brands · 54 sellers

Flapen Score

Shiteshirts against its category

The dotted line is the Fashion average. Past it, Shiteshirts is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shiteshirts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shiteshirts 1.1M times last year and spent an estimated £57K. The top 5 brands take 56% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug–Sep. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +70.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+70.9%
Conversion, latest week
0.4%
Market size, estimated
£57Ka year
Peak month
June3.7× the quietest month
Top search term
shit shirt388K searches a year

02 · Price

A sale here is worth £13.91.

Listings sell for £13.91 on average, from £5.16 to £20.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.91 that is £0 to £1K a year per listing.

Average price
£13.91under the $15 to $100 sweet spot
Price range
£5.16–£20.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #211 within Tops, T-Shirts & Shirts. It carries 767 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
95%
Out of stock, average day
4.5%
Average rank
#211in Tops, T-Shirts & Shirts
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
767per listing
Listings tracked
75

04 · Newcomers

0 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Shiteshirts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

54

Est. top-5 brand share

56%

Top 20: 93%

Est. top-5 click share

27%

Top 20: 57%

Open market

38%

  • ZHAOCAI22%
  • RAISEVERN14%
  • ALISISTER8%
  • Smiffys7%
  • Loveternal5%
  • JOGAL5%

Demand

Shiteshirts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 3.7×

Search terms

Top Shiteshirts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • shit shirt388K/yr
  • shit shirts148K/yr
  • shiteshirts214K/yr
  • shiteshirts for men funny32K/yr
  • ugly shirt63K/yr
  • shiteshirts womens43K/yr
  • shiteshirts for men54K/yr
  • ugly shirts29K/yr
  • shite shirts31K/yr
  • bad shirts for men18K/yr

Reviews and returns

What reviews say buyers love and hate about Shiteshirts

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Size up as runs small”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Shiteshirts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data