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Sheffield Wednesday Gifts

Fail

Shoppers spend only $16K a year here, so Sheffield Wednesday Gifts is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£16K/yr77K searches / yr
90-day growth
+35.0%search demand this quarter
Competition
72%top-5 click share · 15 brands · 45 sellers

Flapen Score

Sheffield Wednesday Gifts against its category

The dotted line is the Fashion average. Past it, Sheffield Wednesday Gifts is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sheffield Wednesday Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sheffield Wednesday Gifts 77K times last year and spent an estimated £16K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+35.0%
Conversion, latest week
2.3%
Market size, estimated
£16Ka year
Peak month
December8.4× the quietest month
Top search term
sheffield wednesday gifts45K searches a year

02 · Price

A sale here is worth £9.52.

Listings sell for £9.52 on average, from £3.39 to £19.73. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £9.52 that is £0 to £952 a year per listing.

Average price
£9.52under the $15 to $100 sweet spot
Price range
£3.39–£19.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£952
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #2,462 within Activewear. It carries 384 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
75%
Out of stock, average day
3.4%
Average rank
#2,462in Activewear
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
384per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Sheffield Wednesday Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

45

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

22%

  • bring me socks27%
  • Himozoo21%
  • Independently Published12%
  • Stuff48%
  • Half Time Club6%
  • Amberley Publishing4%

Demand

Sheffield Wednesday Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 8.4×

Search terms

Top Sheffield Wednesday Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sheffield wednesday gifts45K/yr
  • sheffield wednesday25K/yr
  • sheffield wednesday gifts for men7K/yr

Reviews and returns

What reviews say buyers love and hate about Sheffield Wednesday Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product25%−0.17

Item delivered looks NOTHING like the image on here

Print Quality25%−0.23
Quality-Overall17%+1.37

I was slightly concerned due to the reviews

Love

Gifting Purpose38%+2.60

Bought as a gift and well received

Beautiful gift

Unique gift

Quality-Overall19%+1.37

The quality is really good

Quality

This is very good quality and nice detail

Advertised Vs Actual Product19%−0.17

Just as expected

it came exactly as described - no issues

Design-Overall10%+0.47

Its a lovely design

Nice and sturdy

Size-Overall5%+0.23

good size

Return

0.6% Return rate 35% Fixable by listing

Quality-Overall30%▁▅▁██▁

I was slightly concerned due to the reviews

Size-Overall20%█▁▁▁▁█
Advertised Vs Actual Product15%▁█▅▁▁▁

Item delivered looks NOTHING like the image on here

Certifications10%▁▁▁▁▁█
Strength10%▁▁█▁▁▁

FAQ

Common Sheffield Wednesday Gifts questions

Answered from the same tracked data.