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Sheffield United

Fail

Shoppers spend only $18K a year here, so Sheffield United is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£18K/yr50K searches / yr
90-day growth
+10.1%search demand this quarter
Competition
77%top-5 click share · 11 brands · 43 sellers

Flapen Score

Sheffield United against its category

The dotted line is the Fashion average. Past it, Sheffield United is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sheffield United market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sheffield United 50K times last year and spent an estimated £18K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+10.1%
Conversion, latest week
3.7%
Market size, estimated
£18Ka year
Peak month
December7.7× the quietest month
Top search term
sheffield united22K searches a year

02 · Price

A sale here is worth £9.50.

Listings sell for £9.50 on average, from £3.46 to £16.77. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £9.50 that is £0 to £950 a year per listing.

Average price
£9.50under the $15 to $100 sweet spot
Price range
£3.46–£16.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£950
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #2,421 within Activewear. It carries 381 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
83%
Out of stock, average day
2.8%
Average rank
#2,421in Activewear
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
381per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Sheffield United products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

43

Top-5 brand share

76%

Top 20: 95%

Top-5 click share

77%

Top 20: 100%

Open market

19%

  • bring me socks51%
  • Half Time Club11%
  • --5%
  • Sheffield Football Fans Co.5%
  • HWC Trading4%
  • Stuff44%

Demand

Sheffield United search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 7.7×

Reviews and returns

What reviews say buyers love and hate about Sheffield United

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Gifting Purpose100%+4.90

all his family are wednesday supporters so it was a great gift

Return

0.4% Return rate 100% Fixable by listing

Advertised Vs Actual Product100%█▁▁▁▁▁

FAQ

Common Sheffield United questions

Answered from the same tracked data.