sheffield united
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great381.08avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Avg price
Okay£9.50avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Price range
Bad£3.46–£16.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£18K£18K/yr · 50K searches
According to Flapen's Amazon United Kingdom niche tracking, sheffield united is a £18K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
sheffield united market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £12K–£14K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #2,421
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 67%
- Out of stock
- 2.8%
- Avg brand age
- 50 months
- Avg seller age
- 206 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
43
Top-5 brand share
76%
Top 20: 95%
Top-5 click share
77%
Top 20: 100%
Open market
19%
- bring me socks51%
- Half Time Club11%
- --5%
- Sheffield Football Fans Co.5%
- HWC Trading4%
- Stuff44%
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — +10.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.7×
Top sheffield united products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Football Fan Lounge Socks - Great Gift For Football Fans - Shhh! The Match Is On (Black/Red/White) One Size
bring me socks£7.074.7★2,174 rev
Sheffield United Beer Mats Set of 8 Football Coasters for Men or Women Unique Sheffield United Gifts SUFC Memorabilia Gift Boxed Drink Coasters for Beer or Coffee Football Fan Gift Idea
Half Time Club£12.344.8★44 rev
Folklore and Fables II: An alternative look at Sheffield United
--£8.004.7★16 rev
Greasy Chip Butty Song Sheffield Football Team T-Shirt
Sheffield Football Fans Co.£13.484.3★10 rev
HWC Trading Billy Sharp Sheffield United Gifts Printed Signed Autograph Picture for Football Fans and Supporters - A4 Portrait
HWC Trading£8.514.0★1 rev
Newest
by launch date
Mounted Gifts Trading Bramall Lane Stadium Map Minimalist A4/A3 Poster Photo Print Framed Gift Sheffield United (A4 Poster Only)
Mounted Gifts Trading£5.821 rev
HWC Trading Billy Sharp Sheffield United Gifts Printed Signed Autograph Picture for Football Fans and Supporters - A4 Portrait
HWC Trading£8.511 rev
GroundDesigns SHEFFIELD UNITED Bramall Lane Stadium Wall Art
GroundDesigns£15.211 rev
Sheffield United Stadium Key Ring Bramall Lane Stadium Key Chain Football Map Key Fob Sheff Utd Ground Keyring Sheffield Utd Soccer Ground Map Key Ring Sheff Utd Football Club Gift
Generic£6.361 rev
Greasy Chip Butty Song Sheffield Football Team T-Shirt
Sheffield Football Fans Co.£13.4810 rev
Trending
90-day click momentum
FOCO Officially Licensed All Over Team Print Football Mule Slippers (England) (12/13 UK)
FOCO£16.774.4★
Folklore and Fables II: An alternative look at Sheffield United
--£8.004.7★
Football Fan Lounge Socks - Great Gift For Football Fans - Shhh! The Match Is On (Black/Red/White) One Size
bring me socks£7.074.7★
HWC Trading Billy Sharp Sheffield United Gifts Printed Signed Autograph Picture for Football Fans and Supporters - A4 Portrait
HWC Trading£8.514.0★
Sheffield United Stadium Key Ring Bramall Lane Stadium Key Chain Football Map Key Fob Sheff Utd Ground Keyring Sheffield Utd Soccer Ground Map Key Ring Sheff Utd Football Club Gift
Generic£6.363.0★
What buyers say about sheffield united
What buyers praise and complain about, mined from review topics.What buyers love
“all his family are wednesday supporters so it was a great gift”
Top return reasons
Common questions
- Is sheffield united profitable to sell on Amazon United Kingdom?
- The niche generates £18K/yr across 12 tracked products. 90-day search growth is +10.1%. Flapen's verdict: Skip it (39/100).
- How competitive is the sheffield united niche?
- 11 brands and 43 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 76% of demand.
- When does demand for sheffield united peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.7× the quietest.
- What does it cost to enter the sheffield united niche?
- Listings span £3.46–£16.77; the average listing price is £9.50 (sweet spot $15–$100). The average incumbent carries 381 reviews — the moat a new listing must climb.