Sheffield United
FailShoppers spend only $18K a year here, so Sheffield United is a Fail.
- Flapen Score
- 39 / 100Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 4839
- Market size
- £18K/yr50K searches / yr
- 90-day growth
- +10.1%search demand this quarter
- Competition
- 77%top-5 click share · 11 brands · 43 sellers
Flapen Score
Sheffield United against its category
The dotted line is the Fashion average. Past it, Sheffield United is stronger. Inside it, weaker.
Market
The Sheffield United market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sheffield United 50K times last year and spent an estimated £18K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- +10.1%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £18Ka year
- Peak month
- December7.7× the quietest month
- Top search term
- sheffield united22K searches a year
02 · Price
A sale here is worth £9.50.
Listings sell for £9.50 on average, from £3.46 to £16.77. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £9.50 that is £0 to £950 a year per listing.
- Average price
- £9.50under the $15 to $100 sweet spot
- Price range
- £3.46–£16.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£950
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #2,421 within Activewear. It carries 381 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 83%
- Out of stock, average day
- 2.8%
- Average rank
- #2,421in Activewear
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 381per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Sheffield United products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Football Fan Lounge Socks - Great Gift For Football Fans - Shhh! The Match Is On (Black/Red/White) One Size
- Price
- £7.07
- Rating
- 4.7/5
- Reviews
- 2,174
- Age
- 5y ago

Sheffield United Beer Mats Set of 8 Football Coasters for Men or Women Unique Sheffield United Gifts SUFC Memorabilia Gift Boxed Drink Coasters for Beer or Coffee Football Fan Gift Idea
- Price
- £12.34
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 2y ago

Folklore and Fables II: An alternative look at Sheffield United
- Price
- £8.00
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 6y ago

Greasy Chip Butty Song Sheffield Football Team T-Shirt
- Price
- £13.48
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 2y ago

HWC Trading Billy Sharp Sheffield United Gifts Printed Signed Autograph Picture for Football Fans and Supporters - A4 Portrait
- Price
- £8.51
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago
Trending
90-day click momentum
FOCO Officially Licensed All Over Team Print Football Mule Slippers (England) (12/13 UK)
- Price
- £16.77
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 2y ago

Folklore and Fables II: An alternative look at Sheffield United
- Price
- £8.00
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 6y ago

Football Fan Lounge Socks - Great Gift For Football Fans - Shhh! The Match Is On (Black/Red/White) One Size
- Price
- £7.07
- Rating
- 4.7/5
- Reviews
- 2,174
- Age
- 5y ago

HWC Trading Billy Sharp Sheffield United Gifts Printed Signed Autograph Picture for Football Fans and Supporters - A4 Portrait
- Price
- £8.51
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago

Sheffield United Stadium Key Ring Bramall Lane Stadium Key Chain Football Map Key Fob Sheff Utd Ground Keyring Sheffield Utd Soccer Ground Map Key Ring Sheff Utd Football Club Gift
- Price
- £6.36
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 1y ago
Newest
by launch date
Mounted Gifts Trading Bramall Lane Stadium Map Minimalist A4/A3 Poster Photo Print Framed Gift Sheffield United (A4 Poster Only)
- Price
- £5.82
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

HWC Trading Billy Sharp Sheffield United Gifts Printed Signed Autograph Picture for Football Fans and Supporters - A4 Portrait
- Price
- £8.51
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago

GroundDesigns SHEFFIELD UNITED Bramall Lane Stadium Wall Art
- Price
- £15.21
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Sheffield United Stadium Key Ring Bramall Lane Stadium Key Chain Football Map Key Fob Sheff Utd Ground Keyring Sheffield Utd Soccer Ground Map Key Ring Sheff Utd Football Club Gift
- Price
- £6.36
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 1y ago

Greasy Chip Butty Song Sheffield Football Team T-Shirt
- Price
- £13.48
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
43
Top-5 brand share
76%
Top 20: 95%
Top-5 click share
77%
Top 20: 100%
Open market
19%
- bring me socks51%
- Half Time Club11%
- --5%
- Sheffield Football Fans Co.5%
- HWC Trading4%
- Stuff44%
Demand
Sheffield United search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.7×
Reviews and returns
What reviews say buyers love and hate about Sheffield United
What buyers praise, what they complain about and why they send it back, from the reviews.
Love
all his family are wednesday supporters so it was a great gift
Return
0.4% Return rate 100% Fixable by listing
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sheffield United questions
Answered from the same tracked data.









