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Sheffield United

a small market ($18K/yr) — Sheffield United doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 4Growth 38Conversion 46Competition 19Returns 98Price range 13Avg price 29Brand share 49Review moat 81Quality gap 43
This niche Category average

Is Sheffield United profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sheffield United is a £18K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Sheffield United: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +10.1% over the last 90 days and 3.7% of searches end in a purchase.

£18K

revenue / yr

Units sold / yr2K
Search volume / yr+10.1%50K
Conversion rate3.7%
Avg price£9.50

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers11 · 43
Top-5 product click share77%
Open market24%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement67%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews381

Top Sheffield United products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

43

Top-5 brand share

76%

Top 20: 95%

Top-5 click share

77%

Top 20: 100%

Open market

19%

  • bring me socks51%
  • Half Time Club11%
  • --5%
  • Sheffield Football Fans Co.5%
  • HWC Trading4%
  • Stuff44%

Sheffield United demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume50KCVR3.7%Products12Brands11Top 5 Brands76%OOS Rate2.8%Rating4.5★Reviews381Avg BSR#2,421
7K5KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 7.7×

What reviews say buyers love and hate about Sheffield United

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Gifting Purpose100%

all his family are wednesday supporters so it was a great gift

Sheffield United return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
100%

Common Sheffield United questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sheffield United 39/100 on Amazon United Kingdom — Skip it. The niche generates £18K/yr across 12 tracked products. Search demand moved +10.1% over the last 90 days.
Search demand for Sheffield United on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 7.7× the quietest.