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Sheepskin Insoles

Fail

Demand is soft, at -70.3% this quarter, so Sheepskin Insoles is a Fail.

Flapen Score
38
38 / 100
Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 48
Market size
£19K/yr92K searches / yr
90-day growth
-70.3%search demand this quarter
Competition
57%top-5 click share · 14 brands · 26 sellers

Flapen Score

Sheepskin Insoles against its category

The dotted line is the Fashion average. Past it, Sheepskin Insoles is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sheepskin Insoles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sheepskin Insoles 92K times last year and spent an estimated £19K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -70.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-70.3%
Conversion, latest week
3.8%
Market size, estimated
£19Ka year
Peak month
November12.6× the quietest month
Top search term
sheepskin insoles41K searches a year

02 · Price

A sale here is worth £5.52.

Listings sell for £5.52 on average, from £2.62 to £9.27. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £5.52 that is £0 to £552 a year per listing.

Average price
£5.52under the $15 to $100 sweet spot
Price range
£2.62–£9.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£552
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 27.9% of listings are out of stock. The average listing ranks #793 within Shoe, Jewellery & Watch Accessories. It carries 891 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
92%
Out of stock, average day
27.9%
Average rank
#793in Shoe, Jewellery & Watch Accessories
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
891per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Sheepskin Insoles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

26

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

57%

Top 20: 91%

Open market

16%

  • PROFOOT31%
  • Thieaudio25%
  • riemot11%
  • Hey Nature7%
  • Feimuko6%
  • Chimney Sheep5%
  • Open — no brand owns it (8 brands, 16%)

Demand

Sheepskin Insoles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.6×

Search terms

Top Sheepskin Insoles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sheepskin insoles41K/yr
  • lambswool insoles9K/yr
  • wool insoles9K/yr
  • slipper insoles4K/yr
  • sheepskin insoles for women7K/yr
  • fluffy insoles4K/yr
  • fleece insoles4K/yr
  • ugg insoles5K/yr
  • wool insoles for women4K/yr
  • fleece insoles for women4K/yr

Reviews and returns

What reviews say buyers love and hate about Sheepskin Insoles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness20%−0.10

Will not work in tight shoes or boots as very thick

Far too thick

So thin and not triple layer

Durability18%−0.14

not for long term use

Lasts only 1 week before crumbling into pieces

These have not even lasted 2 months before looking skanky

Size-Overall12%−0.12

Sizing wrong

Ridiculous sizing, too narrow & too short

Far too small

Strength5%−0.05

Flimsy rubbish

Weak and willing

Stretchability/Expandability/Elasticity5%−0.05

These were quite thin have no elastic at back to secure on sole

Love

Warmth32%+2.29

They are warm

Kept my feet warm & comfortable

Warm and comfortable to walk in

Comfort-Overall28%+1.89

Comfortable and warm

comfortable in use

Comfy shoes

Size-Overall9%−0.12

Good fit

True to size and confortable

Very cosy and the length is perfect for my tired sheepskin slippers. size 5

Value For Money6%+0.26

worth it

Good value for the price

Very good value for money

Thickness4%−0.10

Nice thickness and quality

Very good would recommend they are thick so be aware of this

Return

1.1% Return rate 72% Fixable by listing

Size-Overall61%██▇▁▇▆

Sizing wrong

Ridiculous sizing, too narrow & too short

Far too small

Thickness10%█▄▆▁▁▁

Will not work in tight shoes or boots as very thick

Far too thick

So thin and not triple layer

Thin5%█▇▁▁▁▁

They are super thin

Very thin - didn't last long

Quality-Overall5%▁▃▂▁▁█

A cheap version - don't expect them to last

Advertised Vs Actual Product4%█▁▁▁▁▁

NOT anything like advertised

FAQ

Common Sheepskin Insoles questions

Answered from the same tracked data.