sheep costume kids
Skip itSoft demand (-47.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great258.88avg incumbent reviews — the moat a new listing must climb
Avg price
Great£18.41avg listing price — sweet spot $15–$100
Price range
Good£3.58–£36.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay3.7%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£66K£66K/yr · 243K searches
Growth
Bad-47.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, sheep costume kids is a £66K/yr Amazon United Kingdom market (243K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
sheep costume kids market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £74K–£92K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #824
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 59%
- Out of stock
- 20.2%
- Avg brand age
- 43 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
25
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
18%
- Generic29%
- The Dragons Den15%
- WAFUNNE13%
- Wunsy11%
- Everglamour10%
- ULEEMARK5%
- Open — no brand owns it (6 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -47.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 85.3×
Top sheep costume kids search terms
- sheep costume76K/yr
- sheep costume kids76K/yr
- sheep outfit8K/yr
- sheep onesie12K/yr
- kids sheep costume17K/yr
- shaun the sheep costume4K/yr
- lamb costume4K/yr
- sheep onesie kids11K/yr
- sheep costume for kids13K/yr
- sheep outfit kids9K/yr
Top sheep costume kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Unisex Black Sheep Onesie Fancy Dress Costume Hoody Pyjama Sleep wear Carnival Costume XL(height 180cm-190cm)
Generic£17.153.8★42 rev
Wunsy Kids Onesie Fully Super Soft Sheep Lamb All-in-One Fleece Sleepsuit Pyjamas In Boys or Girls Ages 6-7 Years Sheep37
Wunsy£24.524.6★109 rev
![The Dragons Den Adults Sheep Lamb Fleece Waistcoat & Tail Farm Animal Nativity Fancy Dress [S-M]](https://m.media-amazon.com/images/I/416RaFXdtOL.jpg)
The Dragons Den Adults Sheep Lamb Fleece Waistcoat & Tail Farm Animal Nativity Fancy Dress [S-M]
The Dragons Den£17.874.0★2 rev
Everglamour 5055601171012 Sheep Onesie/Body Suit Unisex-Adult Black Large
Everglamour£17.634.0★174 rev
Womens Adult Pajamas Unisex Animal Onesies Novelty Pyjamas Nightwear Halloween Homewear Cosplay Costume Loungewear Onepiece Sheep S( 148-155CM )
ULEEMARK£19.804.3★979 rev
Newest
by launch date
YLLSOPHAN Adult Men Women Animal Pattern Hooded Pyjamas Sleeping Wear Onesie Soft Flannel Extra Thickness Loose Fit Halloween Party Costume (UK Alpha XXL Regular Regular Cow-Loose Fit)
YLLSOPHAN£16.146 rev
The Dragons Den Adults Sheep Lamb Fleece Waistcoat & Tail Farm Animal Nativity Fancy Dress [S-M]
The Dragons Den£17.872 rev
The Dragons Den Adults Sheep Lamb Fleece Waistcoat & Tail Farm Animal Nativity Fancy Dress [L-XL]
The Dragons Den£17.152 rev
WAFUNNE Flannel Animal Hooded Costume Onesie for Kids Boys Girls Cosplay Halloween Easter White Polar Bear 110
WAFUNNE£22.293 rev
Star Cutouts SM447 Sheep Animal Cardboard Face Mask Farm Costume Fancy Dress Kids Party Favour & Dress Up Mask
STAR CUTOUTS£3.5834 rev
Trending
90-day click momentum
Undercover Kids Mammoth Onesie 042017 Brown 5-6 Years
Undercover£12.054.6★
YLLSOPHAN Adult Men Women Animal Pattern Hooded Pyjamas Sleeping Wear Onesie Soft Flannel Extra Thickness Loose Fit Halloween Party Costume (UK Alpha XXL Regular Regular Cow-Loose Fit)
YLLSOPHAN£16.144.3★
The Dragons Den Adults Sheep Lamb Fleece Waistcoat & Tail Farm Animal Nativity Fancy Dress [L-XL]
The Dragons Den£17.154.0★
WAFUNNE Flannel Huskies Costume Cosplay Halloween Animal Onesie for Kids Adults Boys Girls Child Huskie 110
WAFUNNE£20.084.8★
Wicked Costumes Adult Sheep Official Carry Me Costume
Wicked Costumes£36.544.5★
What buyers say about sheep costume kids
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“held up perfectly”
“Great gift lots of fun”
“Great gift lots of fun”
“Worth the cost”
What buyers complain about
“a bit of a clumsy design”
Top return reasons
Common questions
- Is sheep costume kids profitable to sell on Amazon United Kingdom?
- The niche generates £66K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -47.6%. Flapen's verdict: Skip it (40/100).
- How competitive is the sheep costume kids niche?
- 12 brands and 25 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in sheep costume kids?
- Top complaints mined from reviews: Design-Overall. The return rate is 3.7%.
- When does demand for sheep costume kids peak?
- Demand peaks in Nov–Dec; the busiest month runs 85.3× the quietest.
- What does it cost to enter the sheep costume kids niche?
- Listings span £3.58–£36.54; the average listing price is £18.41 (sweet spot $15–$100). The average incumbent carries 259 reviews — the moat a new listing must climb.