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Sheep

Maybe

Search demand grew +173.2% this quarter. But shoppers spend only $25K a year here, so Sheep is a Maybe.

Filters Trending
Flapen Score
56
56 / 100
Top 21% of 2,461 Fashion niches · +8 vs the category median of 48
Market size
£25K/yr244K searches / yr
90-day growth
+173.2%search demand this quarter
Competition
45%top-5 click share · 27 brands · 76 sellers

Flapen Score

Sheep against its category

The dotted line is the Fashion average. Past it, Sheep is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sheep market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sheep 244K times last year and spent an estimated £25K. The top 5 brands take 47% of clicks. Demand peaks in Jun–Jul–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +173.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
244K
Growth, 90 days vs prior 90
+173.2%
Conversion, latest week
1.0%
Market size, estimated
£25Ka year
Peak month
December4.8× the quietest month
Top search term
sheep151K searches a year

02 · Price

A sale here is worth £10.00.

Listings sell for £10.00 on average, from £3.37 to £37.26. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.00 that is £0 to £1K a year per listing.

Average price
£10.00under the $15 to $100 sweet spot
Price range
£3.37–£37.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #996 within Socks & Tights. It carries 1,500 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#996in Socks & Tights
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,500per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Sheep products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

76

Top-5 brand share

47%

Top 20: 89%

Top-5 click share

45%

Top 20: 87%

Open market

50%

  • Cansok28%
  • VELENTI6%
  • Puckator5%
  • Onmygogo4%
  • Sheep Lover Farmer Tees Gifts by T&T3%
  • Walkers3%

Demand

Sheep search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Sheep search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sheep151K/yr
  • sheep gifts57K/yr
  • sheep gifts for women15K/yr
  • sheep ornament7K/yr
  • sheep gift7K/yr
  • herdy sheep gifts6K/yr

Reviews and returns

What reviews say buyers love and hate about Sheep

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%

Definitely not impressed as there was so many good reviews

Very poor quality

Dulux is rubbish

Size-Overall19%−0.08

small biscuits and not very many

head keeps falling off I cant find toilet roll that fits properly

Doesnt fit

Charging10%−0.05

Charge dont last longer then few hours

I would have preferred a rechargeable option

The charge on this is so bad

Durability10%−0.05

Rubbish they just fall apart

Legs fell of in the wash

Value For Money7%

Not worth the cost

otherwise Id say hes not worth the price

Not very good value for money

Love

Quality-Overall19%

Well made, looks so cute in my bathroom

they are well made

Excellent product

Design-Overall9%+0.79

Lovely design

Cute and functional

Great socks with eye catching design

Fun/Entertainment Experience8%+0.80

Lovely cute toy

Good fun

Bathroom fun

Gifting Purpose8%+0.80

Gift

Perfect gift

Great gift to make people smile

Sleep Quality7%+0.49

This is trully amazing made my new born sleep right though

Good sleep aid for little ones

Helps baby sleep better

Return

1.3% Return rate 48% Fixable by listing

Size-Overall31%▅█▇▇▆▅

small biscuits and not very many

head keeps falling off I cant find toilet roll that fits properly

Doesnt fit

Functionality-Overall7%█▁▄▂█▅

Didn't work for my baby

Charging6%█▃▂▆▃▃

Charge dont last longer then few hours

I would have preferred a rechargeable option

The charge on this is so bad

Gifting Purpose6%▆▃▃▄█▃
Advertised Vs Actual Product6%▆▅▃▂▁█

FAQ

Common Sheep questions

Answered from the same tracked data.