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Shark Gifts

Fail

Shoppers spend only $44K a year here, so Shark Gifts is a Fail.

Flapen Score
38
38 / 100
Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 48
Market size
£44K/yr161K searches / yr
90-day growth
+6.3%search demand this quarter
Competition
81%top-5 click share · 11 brands · 30 sellers

Flapen Score

Shark Gifts against its category

The dotted line is the Fashion average. Past it, Shark Gifts is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shark Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shark Gifts 161K times last year and spent an estimated £44K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
+6.3%
Conversion, latest week
2.7%
Market size, estimated
£44Ka year
Peak month
December3.8× the quietest month
Top search term
sharks56K searches a year

02 · Price

A sale here is worth £10.28.

Listings sell for £10.28 on average, from £5.02 to £20.12. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.28 that is £0 to £1K a year per listing.

Average price
£10.28under the $15 to $100 sweet spot
Price range
£5.02–£20.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #388 within Handbags & Shoulder Bags. It carries 206 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
91%
Out of stock, average day
1.7%
Average rank
#388in Handbags & Shoulder Bags
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
206per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Shark Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

30

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

15%

  • Hestya52%
  • TBGENIUS17%
  • Suupii5%
  • TEDD5%
  • Top Trumps4%
  • I Love Sharks Design T-Shirts 3604%
  • Open — no brand owns it (5 brands, 15%)

Demand

Shark Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Shark Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sharks56K/yr
  • shark gifts56K/yr
  • shark gift15K/yr
  • shark gifts for shark lovers17K/yr
  • shark stuff12K/yr
  • shark animal5K/yr

Reviews and returns

What reviews say buyers love and hate about Shark Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.16

Terrible fit

they are smaller

Sizing came up abit short

Color Fading/Discoloration6%−0.05

Stained my hand blue

Functionality-Overall6%−0.05

the fin on its back doesn't even stand up

Strength6%−0.05

the fin on its back doesn't even stand up

Color6%+0.24

Very pigmented

Love

Fun/Entertainment Experience13%+1.01

Very enjoyable and easy to play

Kids love playing with these sharks in the bath

Fab toys, perfect for a shark obsessed toddler to carry around with him all day

Comfort-Overall12%+0.71

Very comfortable

comfortable to wear

comfy

Size-Overall10%−0.16

The arms and legs fit perfect

fits well

Overall i would recommend as long as the sizing is correct for you as it came up abit small on my partner

Gifting Purpose10%+0.73

would be a good gift

Great little gift

Great nostalgic gift

Quality-Overall10%+0.73

The case is good quality

Good product

Lovely quality, good size, daughter loves it

Return

0.6% Return rate 80% Fixable by listing

Size-Overall73%█▇▇██▆

Terrible fit

they are smaller

Sizing came up abit short

Material Quality3%▁█▃▁▁▁
Advertised Vs Actual Product3%▁▁▁█▁▆
Quality-Overall3%▁▁▁▁▃█
Stitch/Finish/Polish3%▇▁▅▁▁█

Reason for the 3 stars is that the product came damaged with a small hole on the sole of the right foot along the seam

FAQ

Common Shark Gifts questions

Answered from the same tracked data.