Shapewear

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £304K a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

+42.6%

Conversion, latest week

1.0%

Market size, estimated

£304Ka year

Peak month

July1.8× the quietest month

Top search term

shapewear440K searches a year

Listings sell for £15.08 on average, from £5.22 to £61.01. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At £15.08 that is £0 to £2K a year per listing.

Average price

£15.08inside the $15 to $100 sweet spot

Price range

£5.22–£61.01

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

6.2%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #53 within Nightwear, Lingerie & Underwear. It carries 4,191 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

99%

Out of stock, average day

6.7%

Average rank

#53in Nightwear, Lingerie & Underwear

Average rating

4.05 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,191per listing

Listings tracked

188

46 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

46

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months