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Shadow the Hedgehog

Fail

Shoppers spend only $34K a year here, so Shadow the Hedgehog is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£34K/yr117K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
44%top-5 click share · 11 brands · 128 sellers

Flapen Score

Shadow the Hedgehog against its category

The dotted line is the Fashion average. Past it, Shadow the Hedgehog is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shadow the Hedgehog market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shadow the Hedgehog 117K times last year and spent an estimated £34K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
2.0%
Market size, estimated
£34Ka year
Peak month
December4.6× the quietest month
Top search term
shadow the hedgehog90K searches a year

02 · Price

A sale here is worth £14.53.

Listings sell for £14.53 on average, from £6.74 to £41.90. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £14.53 that is £0 to £1K a year per listing.

Average price
£14.53under the $15 to $100 sweet spot
Price range
£6.74–£41.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #274 within Boys. It carries 675 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
91%
Out of stock, average day
8.2%
Average rank
#274in Boys
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
675per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Shadow the Hedgehog products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

128

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

7%

  • Sonic The Hedgehog50%
  • Get Trend31%
  • Funko4%
  • LEGO3%
  • Sonic 33%
  • Heroes of Goo Jit Zu2%
  • Open — no brand owns it (5 brands, 7%)

Demand

Shadow the Hedgehog search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Shadow the Hedgehog search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shadow the hedgehog90K/yr
  • sonic shadow12K/yr
  • shadow sonic7K/yr
  • shadow toy4K/yr
  • shadow the hedgehog figure4K/yr

Reviews and returns

What reviews say buyers love and hate about Shadow the Hedgehog

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall67%−0.06

Much bigger than I thought it would be

Smaller than though

the characters were smaller than expected

Eco Friendliness17%−0.08

not sustainable

Durability17%−0.08

breaks easily

Love

Fun/Entertainment Experience15%+0.92

Children luv sonic toys

Great toy

Good toy

Quality-Overall13%−0.05

Great Quality Sonic Onesie – Perfect for Little Fans

Very good quality

The product overall is good

Soft Feel13%

Lovely and soft

Great item, super soft and well worth the price

Soft, cuddly and perfect for any fan of Shadow

Gifting Purpose10%+0.59

Perfect, bought it as a gift

Great present

good price proper gift for a fan

Advertised Vs Actual Product8%+0.43

Brilliant Item as Described

Just like the picture

Return

0.9% Return rate 36% Fixable by listing

Size-Overall29%▄▆▅▅▄█

Much bigger than I thought it would be

Smaller than though

the characters were smaller than expected

Durability16%█▁▆▆▇▃

breaks easily

Gifting Purpose15%▂█▄▁▇▆
Defective Material/Parts9%▄▁█▁▁▁
Value For Money6%▂▅▁▁█▁

FAQ

Common Shadow the Hedgehog questions

Answered from the same tracked data.