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Shadow the Hedgehog

Fail

Shoppers spend an estimated $34K a year here, so Shadow the Hedgehog is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£34K/yr117K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
44%top-5 click share · 11 brands · 128 sellers

Flapen Score

Shadow the Hedgehog against its category

The dotted line is the Fashion average. Past it, Shadow the Hedgehog is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shadow the Hedgehog market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shadow the Hedgehog 117K times last year and spent an estimated £34K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
2.0%
Market size, estimated
£34Ka year
Peak month
December4.6× the quietest month
Top search term
shadow the hedgehog90K searches a year

02 · Price

A sale here is worth £14.53.

Listings sell for £14.53 on average, from £6.74 to £41.90. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £14.53 that is £0 to £1K a year per listing.

Average price
£14.53under the $15 to $100 sweet spot
Price range
£6.74–£41.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #274 within Boys. It carries 675 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
91%
Out of stock, average day
8.2%
Average rank
#274in Boys
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
675per listing
Listings tracked
32

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Shadow the Hedgehog products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

128

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 85%

Open market

7%

  • Sonic The Hedgehog50%
  • Get Trend31%
  • Funko4%
  • LEGO3%
  • Sonic 33%
  • Heroes of Goo Jit Zu2%
  • Open — no brand owns it (5 brands, 7%)

Demand

Shadow the Hedgehog search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Shadow the Hedgehog search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • shadow the hedgehog90K/yr
  • sonic shadow12K/yr
  • shadow sonic7K/yr
  • shadow toy4K/yr
  • shadow the hedgehog figure4K/yr

Reviews and returns

What reviews say buyers love and hate about Shadow the Hedgehog

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Fun/Entertainment Experience”
67%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Much bigger than I thought it would be”
A buyer, on “Size-Overall”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Shadow the Hedgehog questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data