Sesame Street Toys
FailShoppers spend only $34K a year here, so Sesame Street Toys is a Fail.
- Flapen Score
- 42 / 100Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 4842
- Market size
- £34K/yr162K searches / yr
- 90-day growth
- -14.5%search demand this quarter
- Competition
- 47%top-5 click share · 10 brands · 86 sellers
Flapen Score
Sesame Street Toys against its category
The dotted line is the Fashion average. Past it, Sesame Street Toys is stronger. Inside it, weaker.
Market
The Sesame Street Toys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sesame Street Toys 162K times last year and spent an estimated £34K. The top 5 brands take 95% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 162K
- Growth, 90 days vs prior 90
- -14.5%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £34Ka year
- Top search term
- sesame street81K searches a year
02 · Price
A sale here is worth £15.00.
Listings sell for £15.00 on average, from £6.93 to £35.70. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £15.00 that is £0 to £2K a year per listing.
- Average price
- £15.00inside the $15 to $100 sweet spot
- Price range
- £6.93–£35.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #641 within Boys. It carries 634 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 97%
- Out of stock, average day
- 10.8%
- Average rank
- #641in Boys
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 634per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 0 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Sesame Street Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sesame Street Cookie Monster Baseball Cap Sunglasses Set for Boys Adjustable Summer Hat 100% UV Shades Holiday Essentials (Blue Cookie Monster)
- Price
- £13.47
- Rating
- 4.9/5
- Reviews
- 39
- Age
- 9mo ago

Get Trend Sesame Street Elmo Boys Pyjama Sets 1-4 Yrs Crew Neck Kids T-Shirts Short Pj Bottoms Soft Breathable Loungewear Boys Gifts (2-3 Years Red Elmo)
- Price
- £11.05
- Rating
- 3.4/5
- Reviews
- 28
- Age
- 9mo ago

Just Play Sesame Street Neighborhood Friends 6-Pack Collectible Figures 8 cm Poseable Elmo Cookie Monster Big Bird Oscar Bert & Ernie Toys for Kids 2 and Up
- Price
- £16.12
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 2y ago

Sesame Street Girls Boys Clogs 9 UK Child Multi
- Price
- £14.19
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago

Sesame Street Girls Elmo Pyjamas Multicoloured 3-4 Years
- Price
- £7.94
- Rating
- 4.2/5
- Reviews
- 428
- Age
- 8y ago
Trending
90-day click momentum
Get Trend Sesame Street Elmo Boys Pyjama Sets 1-4 Yrs Crew Neck Kids T-Shirts Short Pj Bottoms Soft Breathable Loungewear Boys Gifts (2-3 Years Red Elmo)
- Price
- £11.05
- Rating
- 3.4/5
- Reviews
- 28
- Age
- 9mo ago

Get Trend Sesame Street Pyjamas Set for Girls & Toddlers 1-4 Yrs Crew Neck T-shirt & Pj Shorts Two-Piece Soft Breathable Loungewear (18-24 Months Pink Abby Cadabby)
- Price
- £11.81
- Rating
- 3.6/5
- Reviews
- 33
- Age
- 9mo ago

Get Trend Sesame Street Pyjamas Set for Girls & Toddlers 1-4 Yrs Crew Neck T-shirt & Pj Shorts Two-Piece Soft Breathable Loungewear (3-4 Years Pink Abby Cadabby)
- Price
- £11.37
- Rating
- 3.6/5
- Reviews
- 33
- Age
- 9mo ago

Get Trend Sesame Street Cookie Monster Boys Pyjama Sets 1-4 Yrs Crew Neck Kids T-Shirts Short Pj Bottoms Soft Breathable Loungewear (18-24 Months Blue Cookie Monster)
- Price
- £11.11
- Rating
- 3.4/5
- Reviews
- 28
- Age
- 9mo ago

Sesame Street Girls Baseball Cap Sunglasses & Scrunchies Set Adjustable Sun Hat 100% UV Shades Travel Holiday Essentials (Pink Sesame Street)
- Price
- £13.04
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 9mo ago
Newest
by launch date
Sesame Street Cookie Monster Baseball Cap Sunglasses Set for Boys Adjustable Summer Hat 100% UV Shades Holiday Essentials (Blue Cookie Monster)
- Price
- £13.47
- Rating
- 4.9/5
- Reviews
- 39
- Age
- 9mo ago

Get Trend Sesame Street Elmo Boys Pyjama Sets 1-4 Yrs Crew Neck Kids T-Shirts Short Pj Bottoms Soft Breathable Loungewear Boys Gifts (2-3 Years Red Elmo)
- Price
- £11.05
- Rating
- 3.4/5
- Reviews
- 28
- Age
- 9mo ago

Sesame Street Girls Baseball Cap Sunglasses & Scrunchies Set Adjustable Sun Hat 100% UV Shades Travel Holiday Essentials (Pink Sesame Street)
- Price
- £13.04
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 9mo ago

Get Trend Sesame Street Pyjamas Set for Girls & Toddlers 1-4 Yrs Crew Neck T-shirt & Pj Shorts Two-Piece Soft Breathable Loungewear (3-4 Years Pink Abby Cadabby)
- Price
- £11.37
- Rating
- 3.6/5
- Reviews
- 33
- Age
- 9mo ago

Get Trend Sesame Street Pyjamas Set for Girls & Toddlers 1-4 Yrs Crew Neck T-shirt & Pj Shorts Two-Piece Soft Breathable Loungewear (18-24 Months Pink Abby Cadabby)
- Price
- £11.81
- Rating
- 3.6/5
- Reviews
- 33
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
86
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
47%
Top 20: 89%
Open market
3%
- Get Trend43%
- Sesame Street34%
- Just Play12%
- GUND5%
- Posh Paws2%
- popfunk1%
- Open — no brand owns it (4 brands, 3%)
Demand
Sesame Street Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.1× · 8 of 12 months tracked
Search terms
Top Sesame Street Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sesame street81K/yr
- sesame street toys68K/yr
- big bird sesame street7K/yr
- sesame street figures5K/yr
Reviews and returns
What reviews say buyers love and hate about Sesame Street Toys
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not true to size
the top is really tight
Size up
£42 it's poor value
It is a very expensive toy
Poor product
Poor stitching
The stitching is poor
It arrived needing new batteries
Love
Great quality plushy
Good quality
Well made
Size is perfect
Cute and small
not too big
Well made hours of fun
Overall, its an engaging and entertaining toy that keeps a toddler interested and supports creative play
Excellent toy
great value for money
This is absolutely amazing it's cute it's appearance is awesome i absolutely love this the price is also very good can't explain how amazing this is
Does the job
Just what my child wanted
Return
0.9% Return rate 54% Fixable by listing
Not true to size
the top is really tight
Size up
Poor product
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sesame Street Toys questions
Answered from the same tracked data.









