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Sesame Street Toys

Fail

Shoppers spend only $34K a year here, so Sesame Street Toys is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£34K/yr162K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
47%top-5 click share · 10 brands · 86 sellers

Flapen Score

Sesame Street Toys against its category

The dotted line is the Fashion average. Past it, Sesame Street Toys is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sesame Street Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sesame Street Toys 162K times last year and spent an estimated £34K. The top 5 brands take 95% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
1.4%
Market size, estimated
£34Ka year
Top search term
sesame street81K searches a year

02 · Price

A sale here is worth £15.00.

Listings sell for £15.00 on average, from £6.93 to £35.70. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £15.00 that is £0 to £2K a year per listing.

Average price
£15.00inside the $15 to $100 sweet spot
Price range
£6.93–£35.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #641 within Boys. It carries 634 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
97%
Out of stock, average day
10.8%
Average rank
#641in Boys
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
634per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Sesame Street Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

86

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

3%

  • Get Trend43%
  • Sesame Street34%
  • Just Play12%
  • GUND5%
  • Posh Paws2%
  • popfunk1%
  • Open — no brand owns it (4 brands, 3%)

Demand

Sesame Street Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 3.1× · 8 of 12 months tracked

Search terms

Top Sesame Street Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sesame street81K/yr
  • sesame street toys68K/yr
  • big bird sesame street7K/yr
  • sesame street figures5K/yr

Reviews and returns

What reviews say buyers love and hate about Sesame Street Toys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.08

Not true to size

the top is really tight

Size up

Value For Money19%−0.11

£42 it's poor value

It is a very expensive toy

Quality-Overall13%+3.07

Poor product

Stitch/Finish/Polish6%−0.05

Poor stitching

The stitching is poor

Battery Inclusion6%−0.05

It arrived needing new batteries

Love

Quality-Overall39%+3.07

Great quality plushy

Good quality

Well made

Size-Overall15%−0.08

Size is perfect

Cute and small

not too big

Fun/Entertainment Experience10%+0.01

Well made hours of fun

Overall, its an engaging and entertaining toy that keeps a toddler interested and supports creative play

Excellent toy

Value For Money8%−0.11

great value for money

This is absolutely amazing it's cute it's appearance is awesome i absolutely love this the price is also very good can't explain how amazing this is

Advertised Vs Actual Product6%+0.50

Does the job

Just what my child wanted

Return

0.9% Return rate 54% Fixable by listing

Size-Overall38%█▄▃▃▆▆

Not true to size

the top is really tight

Size up

Quality-Overall14%▁█▆▄▁▁

Poor product

Advertised Vs Actual Product8%▃▇▃▁▁█
Functionality-Overall7%▁▁▅▅▇█
Gifting Purpose6%█▁▅▆▃▁

FAQ

Common Sesame Street Toys questions

Answered from the same tracked data.