sesame street toys
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great£15.00avg listing price — sweet spot $15–$100
Review moat
Good633.59avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.93–£35.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£34K£34K/yr · 162K searches
According to Flapen's Amazon United Kingdom niche tracking, sesame street toys is a £34K/yr Amazon United Kingdom market (162K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
sesame street toys market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £38K–£45K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #641
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 59%
- Out of stock
- 10.8%
- Avg brand age
- 41 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
86
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
47%
Top 20: 89%
Open market
3%
- Get Trend43%
- Sesame Street34%
- Just Play12%
- GUND5%
- Posh Paws2%
- popfunk1%
- Open — no brand owns it (4 brands, 3%)
Demand
Weekly Amazon search volume, last 33 weeks — -14.5% search growth over the last 90 days.Top sesame street toys search terms
- sesame street81K/yr
- sesame street toys68K/yr
- big bird sesame street7K/yr
- sesame street figures5K/yr
Top sesame street toys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sesame Street Cookie Monster Baseball Cap Sunglasses Set for Boys Adjustable Summer Hat 100% UV Shades Holiday Essentials (Blue Cookie Monster)
Get Trend£13.474.9★39 rev
Get Trend Sesame Street Elmo Boys Pyjama Sets 1-4 Yrs Crew Neck Kids T-Shirts Short Pj Bottoms Soft Breathable Loungewear Boys Gifts (2-3 Years Red Elmo)
Get Trend£11.053.4★28 rev
Just Play Sesame Street Neighborhood Friends 6-Pack Collectible Figures 8 cm Poseable Elmo Cookie Monster Big Bird Oscar Bert & Ernie Toys for Kids 2 and Up
Just Play£16.124.6★66 rev
Sesame Street Girls Boys Clogs 9 UK Child Multi
Sesame Street£14.195.0★6 rev
Sesame Street Girls Elmo Pyjamas Multicoloured 3-4 Years
Sesame Street£7.944.2★428 rev
Newest
by launch dateSesame Street Cookie Monster Baseball Cap Sunglasses Set for Boys Adjustable Summer Hat 100% UV Shades Holiday Essentials (Blue Cookie Monster)
Get Trend£13.4739 rev
Get Trend Sesame Street Elmo Boys Pyjama Sets 1-4 Yrs Crew Neck Kids T-Shirts Short Pj Bottoms Soft Breathable Loungewear Boys Gifts (2-3 Years Red Elmo)
Get Trend£11.0528 rev
Sesame Street Girls Baseball Cap Sunglasses & Scrunchies Set Adjustable Sun Hat 100% UV Shades Travel Holiday Essentials (Pink Sesame Street)
Get Trend£13.0460 rev
Get Trend Sesame Street Pyjamas Set for Girls & Toddlers 1-4 Yrs Crew Neck T-shirt & Pj Shorts Two-Piece Soft Breathable Loungewear (3-4 Years Pink Abby Cadabby)
Get Trend£11.3733 rev
Get Trend Sesame Street Pyjamas Set for Girls & Toddlers 1-4 Yrs Crew Neck T-shirt & Pj Shorts Two-Piece Soft Breathable Loungewear (18-24 Months Pink Abby Cadabby)
Get Trend£11.8133 rev
Trending
90-day click momentumGet Trend Sesame Street Elmo Boys Pyjama Sets 1-4 Yrs Crew Neck Kids T-Shirts Short Pj Bottoms Soft Breathable Loungewear Boys Gifts (2-3 Years Red Elmo)
Get Trend£11.053.4★
Get Trend Sesame Street Pyjamas Set for Girls & Toddlers 1-4 Yrs Crew Neck T-shirt & Pj Shorts Two-Piece Soft Breathable Loungewear (18-24 Months Pink Abby Cadabby)
Get Trend£11.813.6★
Get Trend Sesame Street Pyjamas Set for Girls & Toddlers 1-4 Yrs Crew Neck T-shirt & Pj Shorts Two-Piece Soft Breathable Loungewear (3-4 Years Pink Abby Cadabby)
Get Trend£11.373.6★
Get Trend Sesame Street Cookie Monster Boys Pyjama Sets 1-4 Yrs Crew Neck Kids T-Shirts Short Pj Bottoms Soft Breathable Loungewear (18-24 Months Blue Cookie Monster)
Get Trend£11.113.4★
Sesame Street Girls Baseball Cap Sunglasses & Scrunchies Set Adjustable Sun Hat 100% UV Shades Travel Holiday Essentials (Pink Sesame Street)
Get Trend£13.044.6★
What buyers say about sesame street toys
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality plushy”
“Size is perfect”
“Well made hours of fun”
“great value for money”
“Does the job”
“It's so soft and cuddly”
“A welcome and lovely gift”
“Very quiet”
“Easy to put up”
“Lovely and colourful little figure's”
What buyers complain about
“Not true to size”
“£42 it's poor value”
“Poor product”
“Poor stitching”
“It arrived needing new batteries”
“The on/off button does feel a little flimsy”
“The on/off button does feel a little flimsy”
“Sound quality is not amazing”
Top return reasons
Common questions
- Is sesame street toys profitable to sell on Amazon United Kingdom?
- The niche generates £34K/yr across 32 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the sesame street toys niche?
- 10 brands and 86 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in sesame street toys?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.9%.
- What does it cost to enter the sesame street toys niche?
- Listings span £6.93–£35.70; the average listing price is £15.00 (sweet spot $15–$100). The average incumbent carries 634 reviews — the moat a new listing must climb.