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Sequin Top

Sequin Top shows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look
Market size 23Growth 74Conversion 7Competition 97Returns 5Price range 55Avg price 68Brand share 95Review moat 92Quality gap 90
This niche Category average

Is Sequin Top profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sequin Top is a £90K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.

Sequin Top: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +57.8% over the last 90 days and 0.5% of searches end in a purchase.

£90K

revenue / yr

Units sold / yr5K
Search volume / yr+57.8%1.2M
Conversion rate0.5%
Avg price£14.16

Who owns the niche?

The top 5 brands hold 38% of demand, so 62% of the market is open.

62%

open market share

Brands · sellers60 · 73
Top-5 product click share13%
Open market62%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 205 products

Sponsored placement89%
New entrants (1y)84· 0 succeeded
Avg rating4.1★
Avg reviews159

Top Sequin Top products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

£0£901£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

60 rising

Sellers

73

Top-5 brand share

38%

Top 20: 80%

Top-5 click share

13%

Top 20: 33%

Open market

57%

  • GRACE KARIN10%
  • WERFORU9%
  • Yassiglia8%
  • Felcia6%
  • Nicoxijia6%
  • Acrawnni5%

Sequin Top demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR0.5%Products205Brands60Top 5 Brands38%OOS Rate6.5%Rating4.1★Reviews159Avg BSR#844
90K70KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.2×

Top Sequin Top search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sequin top265K/yr
  • sparkly top152K/yr
  • sparkly tops for women uk182K/yr
  • gold top80K/yr
  • glitter top42K/yr
  • pink sequin top27K/yr
  • silver top41K/yr
  • party tops for women uk93K/yr
  • sparkly sequin tops32K/yr
  • red sequin top27K/yr

What reviews say buyers love and hate about Sequin Top

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Size-Overall32%

Fits well

Quality-Overall18%

Great quality

Value For Money9%

a very reasonable price too

Color7%

the colours are really bright

Material Quality6%

Nice, double material

What buyers complain about

75% of reviews
Size-Overall34%

Very short/small

Quality-Overall9%

Cheap

Advertised Vs Actual Product8%

doesnt look like picture

Allergies5%

Itchy

Brightness/Shine/Glow5%

It only has sparkle on the front

Sequin Top return rate & reasons

Why buyers send it back, as a share of all return requests.

10.6%

Return rate

87%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
59%
2Quality-Overall
5%
3Color
4%
4Length
4%
5Advertised Vs Actual Product
4%

Common Sequin Top questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sequin Top 59/100 on Amazon United Kingdom — Worth a look. The niche generates £90K/yr across 205 tracked products. 0 of 84 products launched in the last 360 days are still selling. Search demand moved +57.8% over the last 90 days.
Search demand for Sequin Top on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 8.2× the quietest.