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Sequin Skirt

Maybe

The average product has only 44 reviews. But returns run at 11.2% of orders, so Sequin Skirt is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 2,461 Fashion niches · +11 vs the category median of 48
Market size
£74K/yr600K searches / yr
90-day growth
+118.3%search demand this quarter
Competition
26%top-5 click share · 28 brands · 31 sellers

Flapen Score

Sequin Skirt against its category

The dotted line is the Fashion average. Past it, Sequin Skirt is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sequin Skirt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sequin Skirt 600K times last year and spent an estimated £74K. The top 5 brands take 62% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 600K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +118.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
600K
Growth, 90 days vs prior 90
+118.3%
Conversion, latest week
1.0%
Market size, estimated
£74Ka year
Peak month
December9.9× the quietest month
Top search term
sequin skirt229K searches a year

02 · Price

A sale here is worth £12.91.

Listings sell for £12.91 on average, from £5.21 to £39.92. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.91 that is £0 to £1K a year per listing.

Average price
£12.91under the $15 to $100 sweet spot
Price range
£5.21–£39.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
11.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #380 within Skirts. It carries 44 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#380in Skirts
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
44per listing
Listings tracked
87

04 · Newcomers

Amazon counts 0 of last year's 49 launches as successful.

49 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
49
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Sequin Skirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

31

Top-5 brand share

62%

Top 20: 96%

Top-5 click share

26%

Top 20: 55%

Open market

33%

  • WERFORU26%
  • Mizogleam14%
  • XquiziFit10%
  • JASGOOD7%
  • zoogobee5%
  • MUNSKT5%

Demand

Sequin Skirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.9×

Search terms

Top Sequin Skirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sequin skirt229K/yr
  • sparkly skirt68K/yr
  • pink sequin skirt21K/yr
  • red sequin skirt22K/yr
  • glitter skirt25K/yr
  • silver sequin skirt21K/yr
  • sequin mini skirt25K/yr
  • black sequin skirt39K/yr
  • blue sequin skirt17K/yr
  • sequin skirts18K/yr

Reviews and returns

What reviews say buyers love and hate about Sequin Skirt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall43%−0.44

Tiny

it is short

Does not fit all

Quality-Overall14%−0.08

It's not the best quality skirt

Poor quality

the overall quality wasn't as good as I had hoped

Material Quality4%−0.04

The material isn't anything special

Tiny and awful material

Stitch/Finish/Polish3%−0.04

The edges are frayed

Advertised Vs Actual Product2%−0.02

Does not look as it is pictured

Not as advertised

Love

Size-Overall14%−0.44

fits well

Great fit, easy to wear

True to sizing

Stretchability/Expandability/Elasticity13%+0.74

Comfortable material with plenty of stretch

is very stretchy

the stretchy waistband is good

Value For Money12%+0.27

Good value for money

good value

Worth the price

Comfort-Overall10%+1.14

comfortable

It's stretchy and easy to wear, and it's also comfortable

It fits her comfortably

Quality-Overall8%−0.08

A well made

Well made skirt

Very happy with the quality

Return

11.2% Return rate 74% Fixable by listing

Size-Overall63%█▇▇▇█▇

Tiny

it is short

Does not fit all

Length17%▃▇▆█▄▅
Quality-Overall5%▅▃█▂▃█

It's not the best quality skirt

Poor quality

the overall quality wasn't as good as I had hoped

Waist Fit4%█▄▄▂▂▇

The waistline is elasticated but a medium would have felt too tight

Advertised Vs Actual Product2%▁▄▄▁█▃

Does not look as it is pictured

Not as advertised

FAQ

Common Sequin Skirt questions

Answered from the same tracked data.