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Sequin Shorts

Maybe

The average product has only 35 reviews. But shoppers spend only $34K a year here, so Sequin Shorts is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 2,461 Fashion niches · +11 vs the category median of 48
Market size
£34K/yr268K searches / yr
90-day growth
+153.1%search demand this quarter
Competition
22%top-5 click share · 32 brands · 35 sellers

Flapen Score

Sequin Shorts against its category

The dotted line is the Fashion average. Past it, Sequin Shorts is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sequin Shorts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sequin Shorts 268K times last year and spent an estimated £34K. The top 5 brands take 39% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +153.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
268K
Growth, 90 days vs prior 90
+153.1%
Conversion, latest week
1.1%
Market size, estimated
£34Ka year
Top search term
sequin shorts96K searches a year

02 · Price

A sale here is worth £11.54.

Listings sell for £11.54 on average, from £4.31 to £21.74. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £11.54 that is £0 to £1K a year per listing.

Average price
£11.54under the $15 to $100 sweet spot
Price range
£4.31–£21.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
8.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #393 within Shorts. It carries 35 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
4.0%
Average rank
#393in Shorts
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
35per listing
Listings tracked
96

04 · Newcomers

Amazon counts 0 of last year's 45 launches as successful.

45 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
45
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Sequin Shorts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£686£1K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

32 falling

Sellers

35

Top-5 brand share

39%

Top 20: 91%

Top-5 click share

22%

Top 20: 48%

Open market

55%

  • BABWWNIX12%
  • Edhomenn7%
  • GORGLITTER7%
  • PengFaXin7%
  • Okdance6%
  • MKEOIEAU6%

Demand

Sequin Shorts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '26JanFebMarAprMayJunJul

Peak months: Jan, Jun, Jul · busiest ÷ quietest = 4.4× · 7 of 12 months tracked

Search terms

Top Sequin Shorts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sequin shorts96K/yr
  • sparkly shorts38K/yr
  • festival shorts10K/yr
  • black sequin shorts31K/yr
  • sequin shorts for women22K/yr
  • red sequin shorts11K/yr
  • glitter shorts15K/yr
  • black sparkly shorts19K/yr
  • sparkly shorts women8K/yr
  • gold sequin shorts7K/yr

Reviews and returns

What reviews say buyers love and hate about Sequin Shorts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.42

Come up big

it was a bit too long

One thing to keep in mind is that the shorts are quite short

Material Quality8%−0.18

Terrible material and design for the price

Stitch/Finish/Polish6%−0.08

They have rows of sequins sewn on them with gaps in between

There were a few loose threads

Pain Relief-Overall3%−0.03

sitting so can be sore after a while

Quality-Overall3%+0.36

the garment was not great quality at all

Poor quality and way too big

Love

Size-Overall23%−0.42

Nice fit

they have some stretch in them so they fit really nicely

Great fit true to size

Comfort-Overall16%+1.29

Very comfortable

Comfy with good stretch

Theyre definitely are comfortable to wear

Quality-Overall9%+0.36

Lovely quality shorts excellent for nights out to impress

-Good quality product

Decent quality and durable, very short on the bum

Stretchability/Expandability/Elasticity7%+0.18

They have just the right amount of stretch

These are stretchy shorts

are stretchy so fit very well

Value For Money6%−0.06

yes it was cheap

they do look really good for the money

Great Value For Money

Return

8.0% Return rate 87% Fixable by listing

Size-Overall71%▆▇▇██▇

Come up big

it was a bit too long

One thing to keep in mind is that the shorts are quite short

Length7%▅█▄▄▁▅
Waist Fit5%█▁▄▁▄▆
Advertised Vs Actual Product3%▆▁▄█▇▄
Quality-Overall2%▆▁▆█▆█

the garment was not great quality at all

Poor quality and way too big

FAQ

Common Sequin Shorts questions

Answered from the same tracked data.