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Selvyt Polishing Cloth

Fail

The top 5 brands take 100% of clicks, so Selvyt Polishing Cloth is a Fail.

Flapen Score
38
38 / 100
Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 48
Market size
£62K/yr42K searches / yr
90-day growth
-26.2%search demand this quarter
Competition
78%top-5 click share · 5 brands · 18 sellers

Flapen Score

Selvyt Polishing Cloth against its category

The dotted line is the Fashion average. Past it, Selvyt Polishing Cloth is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Selvyt Polishing Cloth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Selvyt Polishing Cloth 42K times last year and spent an estimated £62K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 19.8% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-26.2%
Conversion, latest week
19.8%
Market size, estimated
£62Ka year
Peak month
November2.9× the quietest month
Top search term
selvyt cloth11K searches a year

02 · Price

A sale here is worth £7.54.

Listings sell for £7.54 on average, from £3.93 to £18.29. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.54 that is £2K to £4K a year per listing.

Average price
£7.54under the $15 to $100 sweet spot
Price range
£3.93–£18.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #919 within Shoe, Jewellery & Watch Accessories. It carries 720 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#919in Shoe, Jewellery & Watch Accessories
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
720per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Selvyt Polishing Cloth products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£19K£25K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

18

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

0%

  • Selvyt61%
  • Kaps24%
  • Loake6%
  • YAOHUOLE6%
  • Haoyic2%
  • Open — no brand owns it (0%)

Demand

Selvyt Polishing Cloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.9×

Search terms

Top Selvyt Polishing Cloth search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • selvyt cloth11K/yr
  • shoe polish cloth11K/yr
  • shoe polishing cloth5K/yr
  • selvyt polishing cloth5K/yr
  • shoe cloth3K/yr
  • shoe cleaning cloth2K/yr
  • selvyt2K/yr
  • sylvette cloth853/yr

Reviews and returns

What reviews say buyers love and hate about Selvyt Polishing Cloth

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Not fit for purpose”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Selvyt Polishing Cloth questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data