Selvyt Polishing Cloth
FailThe top 5 brands take 100% of clicks, so Selvyt Polishing Cloth is a Fail.
- Flapen Score
- 38 / 100Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 4838
- Market size
- £62K/yr42K searches / yr
- 90-day growth
- -26.2%search demand this quarter
- Competition
- 78%top-5 click share · 5 brands · 18 sellers
Flapen Score
Selvyt Polishing Cloth against its category
The dotted line is the Fashion average. Past it, Selvyt Polishing Cloth is stronger. Inside it, weaker.
Market
The Selvyt Polishing Cloth market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Selvyt Polishing Cloth 42K times last year and spent an estimated £62K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 38 out of 100, a Fail.
01 · Demand
19.8% of searches ended in a purchase last week.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- -26.2%
- Conversion, latest week
- 19.8%
- Market size, estimated
- £62Ka year
- Peak month
- November2.9× the quietest month
- Top search term
- selvyt cloth11K searches a year
02 · Price
A sale here is worth £7.54.
Listings sell for £7.54 on average, from £3.93 to £18.29. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.54 that is £2K to £4K a year per listing.
- Average price
- £7.54under the $15 to $100 sweet spot
- Price range
- £3.93–£18.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #919 within Shoe, Jewellery & Watch Accessories. It carries 720 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #919in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 720per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Selvyt Polishing Cloth products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Selvyt Polishing Cloth 25cm x 25cm
- Price
- £5.53
- Rating
- 4.6/5
- Reviews
- 1,674
- Age
- 15y ago
Kaps Professional Shoe Polish Cloth 100% Cotton Lint-Free for Mirror Shine Durable & Machine-Washable For Leather Synthetic & Textile Footwear
- Price
- £3.93
- Rating
- 4.2/5
- Reviews
- 1,718
- Age
- 7y ago
Selvyt SR A Cloth For Polishing and Buffing Shoes and Boots (X 2 Pack)
- Price
- £8.31
- Rating
- 4.4/5
- Reviews
- 443
- Age
- 12y ago
Kaps Professional Shoe Polish Cloth (2 Pack) 100% Cotton Lint-Free for Mirror Shine Durable & Machine-Washable For Leather Synthetic & Textile Footwear
- Price
- £4.94
- Rating
- 4.2/5
- Reviews
- 1,718
- Age
- 2y ago
Selvyt Boot And Shoe Reusable Polishing And Cleaning Cloth x 2 by Selvyt
- Price
- £10.05
- Rating
- 4.4/5
- Reviews
- 116
- Age
- 13y ago
Trending
90-day click momentum
YAOHUOLE Mens Cotton Classic Scottish Jacobite Ghillie Kilt Shirt Linen Long Sleeve Shirt Khaki L
- Price
- £18.29
- Rating
- 4.4/5
- Reviews
- 515
- Age
- 4y ago
Selvyt Boot And Shoe Reusable Polishing And Cleaning Cloth x 2 by Selvyt
- Price
- £10.05
- Rating
- 4.4/5
- Reviews
- 116
- Age
- 13y ago
Selvyt Polishing Cloth 25cm x 25cm
- Price
- £5.53
- Rating
- 4.6/5
- Reviews
- 1,674
- Age
- 15y ago
10 Pcs Lint Free Cloth 30*30cm Lint Free Polishing Cloths for Oiling Wood
- Price
- £4.11
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 8mo ago
Loake SELVYT for RIFT SHOES Sr Cloths Polishing 35 x 35 cm Beige
- Price
- £6.20
- Rating
- 4.7/5
- Reviews
- 489
- Age
- 13y ago
Newest
by launch date10 Pcs Lint Free Cloth 30*30cm Lint Free Polishing Cloths for Oiling Wood
- Price
- £4.11
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 8mo ago
Kaps Professional Shoe Polish Cloth (2 Pack) 100% Cotton Lint-Free for Mirror Shine Durable & Machine-Washable For Leather Synthetic & Textile Footwear
- Price
- £4.94
- Rating
- 4.2/5
- Reviews
- 1,718
- Age
- 2y ago
YAOHUOLE Mens Cotton Classic Scottish Jacobite Ghillie Kilt Shirt Linen Long Sleeve Shirt Khaki L
- Price
- £18.29
- Rating
- 4.4/5
- Reviews
- 515
- Age
- 4y ago
Kaps Professional Shoe Polish Cloth 100% Cotton Lint-Free for Mirror Shine Durable & Machine-Washable For Leather Synthetic & Textile Footwear
- Price
- £3.93
- Rating
- 4.2/5
- Reviews
- 1,718
- Age
- 7y ago
Selvyt SR A Cloth For Polishing and Buffing Shoes and Boots (X 2 Pack)
- Price
- £8.31
- Rating
- 4.4/5
- Reviews
- 443
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Selvyt61%
- Kaps24%
- Loake6%
- YAOHUOLE6%
- Haoyic2%
- Open — no brand owns it (0%)
Demand
Selvyt Polishing Cloth search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.9×
Search terms
Top Selvyt Polishing Cloth search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- selvyt cloth11K/yr
- shoe polish cloth11K/yr
- shoe polishing cloth5K/yr
- selvyt polishing cloth5K/yr
- shoe cloth3K/yr
- shoe cleaning cloth2K/yr
- selvyt2K/yr
- sylvette cloth853/yr
Reviews and returns
What reviews say buyers love and hate about Selvyt Polishing Cloth
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not fit for purpose
25x25 too small for decent shoe shine
Not lint free
which makes them messy to use
Very thin cloths
they are thinner than some lint free cloths I've had
I thought i was buying a high quality cloth
Love
Good item, very effective
Amazing quality
Good product
Useful for cleaning a few pairs
gives a nice clean to the appliance
Great cleaning cloth
Combined with a bit of polish and elbow grease, it coaxes out a shine so impressive that I briefly caught myself checking my hair in the toe cap
My sons shoe shines - like brand new
can retain the softness for a perfect shine
Excellent cloth
all cloths best value for money
Good material
Polishes well, no complaints
Good polish cloths
Apart from that, polishes really well
Return
0.3% Return rate 77% Fixable by listing
Not fit for purpose
25x25 too small for decent shoe shine
Very thin cloths
they are thinner than some lint free cloths I've had
I thought i was buying a high quality cloth
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Selvyt Polishing Cloth questions
Answered from the same tracked data.