Seiko
FailThe top 5 brands take 100% of clicks, so Seiko is a Fail.
- Flapen Score
- 28 / 100Ranks 2,381 of 2,461 Fashion niches · −20 vs the category median of 4828
- Market size
- £139K/yr507K searches / yr
- 90-day growth
- +0.5%search demand this quarter
- Competition
- 88%top-5 click share · 2 brands · 13 sellers
Flapen Score
Seiko against its category
The dotted line is the Fashion average. Past it, Seiko is stronger. Inside it, weaker.
Market
The Seiko market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Seiko 507K times last year and spent an estimated £139K. All 2 brands take every click. Demand peaks in Mar. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 507K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.
- Searches, last 12 months
- 507K
- Growth, 90 days vs prior 90
- +0.5%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £139Ka year
- Peak month
- March2.0× the quietest month
- Top search term
- seiko watch men482K searches a year
02 · Price
A sale here is worth £124.74.
Listings sell for £124.74 on average, from £70.68 to £148.86. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £124.74 that is £0 to £12K a year per listing.
- Average price
- £124.74above the $15 to $100 sweet spot
- Price range
- £70.68–£148.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£12K
- Returns
- 3.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #846 within Watches. It carries 377 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 3.4%
- Average rank
- #846in Watches
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 377per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Seiko products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lorus Mens Watch Analogue Solar 32030464 Silver Standard Size Sporty
- Price
- £70.68
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Seiko Men Analog Quartz Watch with Stainless Steel Strap SSB425P1
- Price
- £139.22
- Rating
- 4.5/5
- Reviews
- 264
- Age
- 2y ago

Seiko Unisex Analogue Quartz Watch with Stainless Steel Bracelet SNXS79K
- Price
- £131.77
- Rating
- 4.3/5
- Reviews
- 1,690
- Age
- 19y ago

Seiko Chronograph SSB383P1 Mens Wristwatch
- Price
- £131.95
- Rating
- 4.4/5
- Reviews
- 359
- Age
- 6y ago

Seiko Men Analog Quartz Watch with Stainless Steel Strap SUR399P1
- Price
- £118.08
- Rating
- 4.6/5
- Reviews
- 170
- Age
- 5y ago
Trending
estimated 90-day click momentum
Lorus Mens Watch Analogue Solar 32030464 Silver Standard Size Sporty
- Price
- £70.68
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Seiko Men Analog Quartz Watch with Stainless Steel Strap SSB425P1
- Price
- £139.22
- Rating
- 4.5/5
- Reviews
- 264
- Age
- 2y ago

Seiko Unisex Analogue Quartz Watch with Stainless Steel Bracelet SNXS79K
- Price
- £131.77
- Rating
- 4.3/5
- Reviews
- 1,690
- Age
- 19y ago

Seiko Chronograph SSB385P1 Mens Wristwatch
- Price
- £135.38
- Rating
- 4.4/5
- Reviews
- 183
- Age
- 6y ago

Seiko Solar Mens Watch Stainless Steel Metal Strap SNE525P1
- Price
- £148.86
- Rating
- 4.4/5
- Reviews
- 270
- Age
- 6y ago
Newest
by launch date
Lorus Mens Watch Analogue Solar 32030464 Silver Standard Size Sporty
- Price
- £70.68
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Seiko Men Analog Quartz Watch with Stainless Steel Strap SSB425P1
- Price
- £139.22
- Rating
- 4.5/5
- Reviews
- 264
- Age
- 2y ago

Seiko Mens Watch with Green dial and Silver Bracelet SUR503P1
- Price
- £121.99
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 4y ago

Seiko Men Analog Quartz Watch with Stainless Steel Strap SUR399P1
- Price
- £118.08
- Rating
- 4.6/5
- Reviews
- 170
- Age
- 5y ago

Seiko Chronograph SSB383P1 Mens Wristwatch
- Price
- £131.95
- Rating
- 4.4/5
- Reviews
- 359
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
13
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
0%
- Lorus60%
- Seiko40%
Demand
Seiko search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 2.0×
Search terms
Top Seiko search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- seiko watch men482K/yr
- timex watches for men20K/yr
- 36mm watch men5K/yr
Reviews and returns
What reviews say buyers love and hate about Seiko
We read the reviews and the return reasons for every product selling here.
“Very poor quality strap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Seiko questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









