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Seiko

Fail

The top 5 brands take 100% of clicks, so Seiko is a Fail.

Flapen Score
28
28 / 100
Ranks 2,381 of 2,461 Fashion niches · −20 vs the category median of 48
Market size
£139K/yr507K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
88%top-5 click share · 2 brands · 13 sellers

Flapen Score

Seiko against its category

The dotted line is the Fashion average. Past it, Seiko is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seiko market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Seiko 507K times last year and spent an estimated £139K. All 2 brands take every click. Demand peaks in Mar. Flapen scores it 28 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 507K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months
507K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
0.2%
Market size, estimated
£139Ka year
Peak month
March2.0× the quietest month
Top search term
seiko watch men482K searches a year

02 · Price

A sale here is worth £124.74.

Listings sell for £124.74 on average, from £70.68 to £148.86. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £124.74 that is £0 to £12K a year per listing.

Average price
£124.74above the $15 to $100 sweet spot
Price range
£70.68–£148.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #846 within Watches. It carries 377 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#846in Watches
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
377per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Seiko products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£28K£56K£84K£111K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Lorus60%
  • Seiko40%

Demand

Seiko search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 2.0×

Search terms

Top Seiko search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • seiko watch men482K/yr
  • timex watches for men20K/yr
  • 36mm watch men5K/yr

Reviews and returns

What reviews say buyers love and hate about Seiko

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strap/String Quality25%−0.28

Very poor quality strap

As always strap has to be reduced in size

the strap is quite short

Strength8%−0.11

Links very flimsy

Wrist Fit8%−0.03

tight on my wrists

my wrist is not huge

Size-Overall6%−0.03

day as very small

tight on my wrists

Color4%−0.01

Due to other reviews we already knew the face was black instead of green

in reality its a odd colour

Love

Quality-Overall33%+1.99

Great watch fantastic quality would definitely recommend to anyone

Excellent product

Quality watch

Value For Money17%+1.33

Great value for money

Definitely worth the price

Good value, and would recommend it

Design-Overall7%+0.45

Sleek in design

clean design

A classic design which he loves

Strap/String Quality5%−0.28

The strap is stainless steel

Advertised Vs Actual Product4%+0.25

Same as showing in the pictures

looks like the pictures in fact better than the pictures

Return

3.4% Return rate 59% Fixable by listing

Size-Overall21%▆▆▆█▄▄

day as very small

tight on my wrists

Wrist Fit18%█▃▆▃▅▆

tight on my wrists

my wrist is not huge

Strap/String Quality9%▁█▅▁▄▅

Very poor quality strap

As always strap has to be reduced in size

the strap is quite short

Functionality-Overall7%▁▆▄▄█▁
Quality-Overall7%▁▁▃▆▁█

Poor quality

FAQ

Common Seiko questions

Answered from the same tracked data.