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62

scruffs work shorts

Worth a look

Shows demand growing +228.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 20Growth 98Conversion 19Competition 90Returns 68Price range 90Avg price 95Brand share 48Review moat 41Quality gap 57

Growth

Incredible+228.1%

90-day search growth — must beat 0% to launch

Avg price

Incredible£22.85

avg listing price — sweet spot $15–$100

Competition

Great25%

top-5 click share — an open shelf

Price range

Great£11.99–£60.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,374.41

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£78K

£78K/yr · 222K searches

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, scruffs work shorts is a £78K/yr Amazon United Kingdom market (222K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 62/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

scruffs work shorts market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
£69K–£91K
units × avg price
Conversion rate
1.5%
Avg BSR
#113
Page quality
0%
Prime
78%
Sponsored
42%
Out of stock
5.0%
Avg brand age
45 months
Avg seller age
176 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

21 rising

Sellers

87

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

25%

Top 20: 52%

Open market

19%

  • Scruffs37%
  • DEWALT20%
  • WrightFits9%
  • Apache6%
  • TuffStuff5%
  • SITE KING4%

Demand

Weekly Amazon search volume, last 9 weeks — +228.1% search growth over the last 90 days.
18K13KSpike '26Prime Day '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Top scruffs work shorts search terms

  • scruffs work shorts54K/yr
  • dewalt shorts24K/yr
  • dewalt work shorts20K/yr
  • apache work shorts16K/yr
  • snickers work shorts14K/yr
  • stretch work shorts12K/yr
  • tuff stuff work shorts11K/yr
  • scruffs shorts13K/yr
  • construction work shorts6K/yr
  • site work shorts6K/yr
All search terms

Top scruffs work shorts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%£2K4%£3K6%£5K8%£6K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about scruffs work shorts

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall19%

“Very comfortable”

Size-Overall18%

“Brilliant fit”

Quality-Overall17%

“Wellmade”

Pockets/Compartments11%

“Lots of pockets”

Advertised Vs Actual Product5%

“Was what I expected”

Stretchability/Expandability/Elasticity3%

“The semi elasticated waistband provides just the right amount of stretch”

Weight Light2%

“also lightweight”

Material Quality2%

“The fabric is a medium-weight 100% polyester ripstop”

Value For Money2%

“best price around”

Machine Wash Suitability2%

“They have washed up fine”

What buyers complain about

Size-Overall30%

“Fits small”

Pockets/Compartments11%

“Pockets on a 32 are not big enough for me”

Stitch/Finish/Polish5%

“Stitching missing /Poor quality stitching”

Waist Fit5%

“Don't get me wrong, different styles, brands, that 34 waist can vary a little between them,”

Quality-Overall5%

“Poor quality”

Exercise/Sports Suitability3%

“Swimming not golfing”

Color3%

“Not colour fast”

Value For Money2%

“Would be better if they were slightly cheaper”

Zipper Quality2%

“the zip broke the first time my son wore him”

Durability2%

“Press stud broke within coupke ofcweeks”

Top return reasons

Size-Overall82%
Waist Fit6%
Length3%
Material Quality1%
Thigh Fit1%
Comfort-Overall1%
Stretchability/Expandability/Elasticity1%
Quality-Overall1%
Stitch/Finish/Polish1%
Pockets/Compartments1%

Common questions

Is scruffs work shorts profitable to sell on Amazon United Kingdom?
The niche generates £78K/yr across 98 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +228.1%. Flapen's verdict: Worth a look (62/100).
How competitive is the scruffs work shorts niche?
21 brands and 87 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in scruffs work shorts?
Top complaints mined from reviews: Size-Overall, Pockets/Compartments, Stitch/Finish/Polish. The return rate is 2.3%.
What does it cost to enter the scruffs work shorts niche?
Listings span £11.99–£60.04; the average listing price is £22.85 (sweet spot $15–$100). The average incumbent carries 2,374 reviews — the moat a new listing must climb.