Scottish Gifts

Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £192K a year.

Searches, last 12 months

392K

Growth, 90 days vs prior 90

+2.6%

Conversion, latest week

1.7%

Market size, estimated

£192Ka year

Peak month

December4.7× the quietest month

Top search term

scottish gifts147K searches a year

Listings sell for £28.33 on average, from £3.38 to £247.49. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £28.33 that is £0 to £3K a year per listing.

Average price

£28.33inside the $15 to $100 sweet spot

Price range

£3.38–£247.49

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

£0–£3K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

51% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #1,050 within Luggage & Travel Gear. It carries 234 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

51%

Prime listings

77%

Out of stock, average day

7.4%

Average rank

#1,050in Luggage & Travel Gear

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

234per listing

Listings tracked

107

16 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

3Amazon's first-year sales bar

Average brand age

45 months