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Scotland World Cup 2026 Merchandise

Pass

Scotland World Cup 2026 Merchandise scores 69 out of 100, a Pass. Shoppers spend an estimated $73K a year here, search demand grew >1,000% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
69
69 / 100
Top 1% of 2,461 Fashion niches · +21 vs the category median of 48
Market size
£73K/yr216K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
35%top-5 click share · 22 brands · 25 sellers

Flapen Score

Scotland World Cup 2026 Merchandise against its category

The dotted line is the Fashion average. Past it, Scotland World Cup 2026 Merchandise is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scotland World Cup 2026 Merchandise market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scotland World Cup 2026 Merchandise 216K times last year and spent an estimated £73K. The top 5 brands take 61% of clicks. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
2.5%
Market size, estimated
£73Ka year
Top search term
scotland world cup 2026 merchandise195K searches a year

02 · Price

A sale here is worth £13.29.

Listings sell for £13.29 on average, from £3.66 to £33.16. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.29 that is £1K to £3K a year per listing.

Average price
£13.29under the $15 to $100 sweet spot
Price range
£3.66–£33.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 23.6% of listings are out of stock. The average listing ranks #394 within Accessories. It carries 106 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
68%
Out of stock, average day
23.6%
Average rank
#394in Accessories
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
106per listing
Listings tracked
44

04 · Newcomers

16 of last year's 32 launches cleared the first-year sales bar.

32 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
32
Successful launches
16Amazon's first-year sales bar
Average brand age
28 months

Products

Top Scotland World Cup 2026 Merchandise products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£7K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

22

Sellers

25

Est. top-5 brand share

61%

Top 20: 99%

Est. top-5 click share

35%

Top 20: 74%

Open market

34%

  • Bawbags24%
  • Generic12%
  • Scotland12%
  • Scottish FA7%
  • Purple Print House7%
  • FOCO5%

Search terms

Top Scotland World Cup 2026 Merchandise search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • scotland world cup 2026 merchandise195K/yr
  • scotland accessories9K/yr
  • scotland merchandise7K/yr
  • scotland world cup merchandise6K/yr

Reviews and returns

What reviews say buyers love and hate about Scotland World Cup 2026 Merchandise

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Advertised Vs Actual Product”
<0.1%of orders come back, a rate Amazon rounds to zero
“First thing to note is that the item is slightly different than pictured”
A buyer, on “Advertised Vs Actual Product”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Scotland World Cup 2026 Merchandise questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data