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Scotland World Cup 2026 Merchandise

Pass

Scotland World Cup 2026 Merchandise scores 69 out of 100, a Pass. Shoppers spend $73K a year here, search demand grew >1,000% this quarter, and returns run at 0.0% of orders.

Flapen Score
69
69 / 100
Top 1% of 2,461 Fashion niches · +21 vs the category median of 48
Market size
£73K/yr216K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
35%top-5 click share · 22 brands · 25 sellers

Flapen Score

Scotland World Cup 2026 Merchandise against its category

The dotted line is the Fashion average. Past it, Scotland World Cup 2026 Merchandise is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scotland World Cup 2026 Merchandise market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scotland World Cup 2026 Merchandise 216K times last year and spent an estimated £73K. The top 5 brands take 61% of clicks. Flapen scores it 69 out of 100, a Pass.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
2.5%
Market size, estimated
£73Ka year
Top search term
scotland world cup 2026 merchandise195K searches a year

02 · Price

A sale here is worth £13.29.

Listings sell for £13.29 on average, from £3.66 to £33.16. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.29 that is £1K to £3K a year per listing.

Average price
£13.29under the $15 to $100 sweet spot
Price range
£3.66–£33.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 23.6% of listings are out of stock. The average listing ranks #394 within Accessories. It carries 106 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
68%
Out of stock, average day
23.6%
Average rank
#394in Accessories
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
106per listing
Listings tracked
44

04 · Newcomers

Amazon counts 16 of last year's 32 launches as successful.

32 products launched here in the last 12 months. Amazon counts 16 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
32
Successful launches
16Amazon's first-year sales bar
Average brand age
28 months

Products

Top Scotland World Cup 2026 Merchandise products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£2K£4K£7K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

22

Sellers

25

Top-5 brand share

61%

Top 20: 99%

Top-5 click share

35%

Top 20: 74%

Open market

34%

  • Bawbags24%
  • Generic12%
  • Scotland12%
  • Scottish FA7%
  • Purple Print House7%
  • FOCO5%

Search terms

Top Scotland World Cup 2026 Merchandise search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scotland world cup 2026 merchandise195K/yr
  • scotland accessories9K/yr
  • scotland merchandise7K/yr
  • scotland world cup merchandise6K/yr

Reviews and returns

What reviews say buyers love and hate about Scotland World Cup 2026 Merchandise

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product23%−0.12

First thing to note is that the item is slightly different than pictured

It had the wrong information

Not as advertised

Quality-Overall22%+2.01

Poor quality

This item is so cheap and nasty

Very cheap feel

Value For Money18%−0.04

definitely not worth the price

OVERPRICED

but £7.99 I thought was steep

Print Quality10%−0.09

What arrived were thee cheapest looking scarfs with Scodland printed on them instead of Scotland

not as printed as 4th

Print error

Size-Overall6%+0.94

was a little small

size up

it was a little tight

Love

Quality-Overall29%+2.01

Good Quality T Shirts

This t shirt was well made

Excellent product

Value For Money15%−0.04

Worth the price

Great value for money

Good value

Size-Overall11%+0.94

They are a good fit

True to size

Looks good👍 size as described,nice fit

Material Quality7%+0.47

Good quality material

Nice soft material

made with lovely material

Ease Of Use5%−0.01

Its useable

The large format makes it easy to display

which makes planning match days far easier

Return

0.0% Return rate 70% Fixable by listing

Size-Overall51%██▇▆▇▄

was a little small

size up

it was a little tight

Quality-Overall11%▁▁▆▁█▅

Poor quality

This item is so cheap and nasty

Very cheap feel

Advertised Vs Actual Product9%▁▁▁▁▁█

First thing to note is that the item is slightly different than pictured

It had the wrong information

Not as advertised

Inflation/Deflation6%▁▁▁▁▁█

One of the batons keep deflating

Broke before they were fully inflated

Material Quality4%▁▁▁▁▁█

FAQ

Common Scotland World Cup 2026 Merchandise questions

Answered from the same tracked data.