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Scotland Football Tops Women

Maybe

Search demand grew >1,000% this quarter. But shoppers spend only $27K a year here, so Scotland Football Tops Women is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 2,461 Fashion niches · +15 vs the category median of 48
Market size
£27K/yr132K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
33%top-5 click share · 22 brands · 20 sellers

Flapen Score

Scotland Football Tops Women against its category

The dotted line is the Fashion average. Past it, Scotland Football Tops Women is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scotland Football Tops Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scotland Football Tops Women 132K times last year and spent an estimated £27K. The top 5 brands take 81% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.6%
Market size, estimated
£27Ka year
Top search term
scotland football tops women29K searches a year

02 · Price

A sale here is worth £13.17.

Listings sell for £13.17 on average, from £3.01 to £39.44. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £13.17 that is £0 to £1K a year per listing.

Average price
£13.17under the $15 to $100 sweet spot
Price range
£3.01–£39.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 28.5% of listings are out of stock. The average listing ranks #2,018 within Tops, T-Shirts & Blouses. It carries 247 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
30%
Out of stock, average day
28.5%
Average rank
#2,018in Tops, T-Shirts & Blouses
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
247per listing
Listings tracked
53

04 · Newcomers

Amazon counts 0 of last year's 31 launches as successful.

31 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
31
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Scotland Football Tops Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£810£2K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

22 rising

Sellers

20

Top-5 brand share

81%

Top 20: 99%

Top-5 click share

33%

Top 20: 69%

Open market

17%

  • Purple Print House33%
  • Belarte29%
  • Brand Threads15%
  • ChrisTeePrint UK3%
  • tiorhooe2%
  • Uneek clothing2%
  • Open — no brand owns it (16 brands, 17%)

Search terms

Top Scotland Football Tops Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scotland football tops women29K/yr
  • scotland tops for women21K/yr
  • ladies scotland t shirt14K/yr
  • womens scotland top11K/yr
  • womens scotland football top9K/yr
  • ladies scotland top8K/yr
  • scotland t shirt women8K/yr
  • ladies scotland football shirt 20266K/yr
  • scotland football shirt women7K/yr
  • womens scotland t shirt6K/yr

Reviews and returns

What reviews say buyers love and hate about Scotland Football Tops Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall56%−0.57

Size issue

Not to go by the size you recommended as my top was far the big

comes up far too small

Print Quality4%−0.02

I would have preferred a printed badge

Thickness3%+0.11

Quite thin material

Love

Quality-Overall52%+3.57

Quality tee shirt

Lovely quality tee shirt

Good quality

Size-Overall13%−0.57

Great fit

not too long

looks and fits ok

Material Quality6%+0.47

Nice silky material

Shape/Style4%+0.15

has a gorgeous lace effect on the sleeves

Effortlessly Dressy

Value For Money4%+0.15

Great value for £11.99

good value for the price

Return

0.3% Return rate 79% Fixable by listing

Size-Overall67%▁█▃▆▅▆

Size issue

Not to go by the size you recommended as my top was far the big

comes up far too small

Quality-Overall6%▁▁█▁▃▂
Material Quality6%▁▁█▁▃▂
Shape/Style4%▁▁▁▁█▅
Length4%▁▁▁▁▁█

FAQ

Common Scotland Football Tops Women questions

Answered from the same tracked data.