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Scooby Doo Costume Adult

Fail

The top 5 brands take 98% of clicks, so Scooby Doo Costume Adult is a Fail.

Flapen Score
35
35 / 100
Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 48
Market size
£35K/yr154K searches / yr
90-day growth
-31.5%search demand this quarter
Competition
78%top-5 click share · 6 brands · 23 sellers

Flapen Score

Scooby Doo Costume Adult against its category

The dotted line is the Fashion average. Past it, Scooby Doo Costume Adult is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scooby Doo Costume Adult market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scooby Doo Costume Adult 154K times last year and spent an estimated £35K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov. Flapen scores it 35 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
-31.5%
Conversion, latest week
1.0%
Market size, estimated
£35Ka year
Peak month
October18.3× the quietest month
Top search term
scooby doo costume104K searches a year

02 · Price

A sale here is worth £23.52.

Listings sell for £23.52 on average, from £12.53 to £31.76. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £23.52 that is £0 to £2K a year per listing.

Average price
£23.52inside the $15 to $100 sweet spot
Price range
£12.53–£31.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #1,723 within Nightwear. It carries 144 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
55%
Out of stock, average day
12.2%
Average rank
#1,723in Nightwear
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
144per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Scooby Doo Costume Adult products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

23

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Scooby-Doo!66%
  • Funidelia17%
  • Rubies10%
  • Bryndo3%
  • fKiZanthene3%
  • Fun Costumes2%

Demand

Scooby Doo Costume Adult search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 18.3×

Search terms

Top Scooby Doo Costume Adult search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scooby doo costume104K/yr
  • scooby doo costume adult22K/yr
  • scooby doo costumes7K/yr
  • scooby doo onesie13K/yr
  • scooby doo outfit4K/yr
  • scooby doo onesie adult5K/yr

Reviews and returns

What reviews say buyers love and hate about Scooby Doo Costume Adult

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.22

Sizes big

Booger than described

Love

Quality-Overall50%

good quality costume

Very good quality

fair quality

Warmth17%+2.45

quite warm

Comfort-Overall17%+2.45

Lovely and comfortable

Return

2.4% Return rate 83% Fixable by listing

Size-Overall80%▃█▆▇▅█

Sizes big

Booger than described

Thin3%█▁▁▁▁▁
Gap/Hole3%█▁▁▁▁▁
Chest Fit3%▁▁█▁▁▁
Product Condition3%▁▁▁▁█▁

FAQ

Common Scooby Doo Costume Adult questions

Answered from the same tracked data.