Skip to content

Scooby Doo

Fail

The top 5 products take 90% of clicks, so Scooby Doo is a Fail.

Flapen Score
29
29 / 100
Ranks 2,364 of 2,461 Fashion niches · −19 vs the category median of 48
Market size
£46K/yr370K searches / yr
90-day growth
+2.9%search demand this quarter
Competition
90%top-5 click share · 7 brands · 50 sellers

Flapen Score

Scooby Doo against its category

The dotted line is the Fashion average. Past it, Scooby Doo is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scooby Doo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scooby Doo 370K times last year and spent an estimated £46K. The top 5 brands take 93% of clicks. Flapen scores it 29 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 370K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
370K
Growth, 90 days vs prior 90
+2.9%
Conversion, latest week
1.0%
Market size, estimated
£46Ka year
Top search term
scooby doo272K searches a year

02 · Price

A sale here is worth £12.61.

Listings sell for £12.61 on average, from £6.15 to £18.20. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £12.61 that is £0 to £1K a year per listing.

Average price
£12.61under the $15 to $100 sweet spot
Price range
£6.15–£18.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #627 within Boys. It carries 1,195 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
63%
Out of stock, average day
12.1%
Average rank
#627in Boys
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,195per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Scooby Doo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

50

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

3%

  • Scooby-Doo!58%
  • shumintaojin15%
  • Polly Pocket11%
  • Funko5%
  • Play by Play4%
  • LYF STILE4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Scooby Doo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.4× · 8 of 12 months tracked

Search terms

Top Scooby Doo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scooby doo272K/yr
  • scooby doo toys48K/yr
  • scooby do23K/yr
  • scooby doo gifts18K/yr
  • scooby doo toy6K/yr
  • scoobydoo3K/yr

Reviews and returns

What reviews say buyers love and hate about Scooby Doo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%

its smaller than you think it is

Value For Money17%

Its not great value for money

Love

Collectibles33%

Animation Scooby Doo With Sandwich is a great collectible

Really cute for scooby fans and collectors

So cute and with lots of moving parts

Quality-Overall33%

Great lunch bag beautiful style and great quality

good quality item

Good quality value for money

Fun/Entertainment Experience19%

Amazing nostalgia

Fun toy

Value For Money5%

value for money to see my grandson's face

Gifting Purpose5%

great nostalgia gift

Great nostalgia gift idea

Return

0.6% Return rate 38% Fixable by listing

Defective Material/Parts25%▁█▁▁▁▁
Size-Overall25%▁▆▁█▁▁

its smaller than you think it is

Functionality-Overall13%█▁▁▁▁▁
Product Condition13%▁▁█▁▁▁
Advertised Vs Actual Product13%▁▁▁█▁▁

FAQ

Common Scooby Doo questions

Answered from the same tracked data.