Scooby Doo
FailThe top 5 products take 90% of clicks, so Scooby Doo is a Fail.
- Flapen Score
- 29 / 100Ranks 2,364 of 2,461 Fashion niches · −19 vs the category median of 4829
- Market size
- £46K/yr370K searches / yr
- 90-day growth
- +2.9%search demand this quarter
- Competition
- 90%top-5 click share · 7 brands · 50 sellers
Flapen Score
Scooby Doo against its category
The dotted line is the Fashion average. Past it, Scooby Doo is stronger. Inside it, weaker.
Market
The Scooby Doo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Scooby Doo 370K times last year and spent an estimated £46K. The top 5 brands take 93% of clicks. Flapen scores it 29 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 370K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.
- Searches, last 12 months
- 370K
- Growth, 90 days vs prior 90
- +2.9%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £46Ka year
- Top search term
- scooby doo272K searches a year
02 · Price
A sale here is worth £12.61.
Listings sell for £12.61 on average, from £6.15 to £18.20. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £12.61 that is £0 to £1K a year per listing.
- Average price
- £12.61under the $15 to $100 sweet spot
- Price range
- £6.15–£18.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #627 within Boys. It carries 1,195 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 63%
- Out of stock, average day
- 12.1%
- Average rank
- #627in Boys
- Average rating
- 4.69 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,195per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Scooby Doo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Scooby-Doo! Unisex Brown Mule Slippers | Fluffy Character Face Indoor Lounging Footwear | Fun Cartoon Homewear for Adults | Relaxing House Slippers Merch
- Price
- £15.00
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 8mo ago

shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Blue
- Price
- £13.77
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 2y ago

Polly Pocket x Scooby Doo Partnership Compact Micro Dolls & Playset
- Price
- £15.54
- Rating
- 4.7/5
- Reviews
- 2,774
- Age
- 8mo ago

Funko POP! Animation Scooby Doo With Sandwich - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
- Price
- £12.46
- Rating
- 4.7/5
- Reviews
- 3,863
- Age
- 7y ago

Play by Play Scooby DOO 760018963 Plush 30 cm / 1180 Inches Super Soft Quality Scooby Doo With Open Mouth One Size
- Price
- £18.20
- Rating
- 4.6/5
- Reviews
- 546
- Age
- 6y ago
Trending
90-day click momentum
shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Blue
- Price
- £13.77
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 2y ago

Scooby-Doo! Unisex Brown Mule Slippers | Fluffy Character Face Indoor Lounging Footwear | Fun Cartoon Homewear for Adults | Relaxing House Slippers Merch
- Price
- £15.00
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 8mo ago

Scooby-Doo! Mystery Machine Unisex Multicoloured Calf Socks Set of 3 | Cartoon Character Everyday Wear | Warner Bros Merchandise - 7-11 UK
- Price
- £12.48
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 1y ago

Polly Pocket x Scooby Doo Partnership Compact Micro Dolls & Playset
- Price
- £15.54
- Rating
- 4.7/5
- Reviews
- 2,774
- Age
- 8mo ago

Funko POP! Animation Scooby Doo With Sandwich - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
- Price
- £12.46
- Rating
- 4.7/5
- Reviews
- 3,863
- Age
- 7y ago
Newest
by launch date
Polly Pocket x Scooby Doo Partnership Compact Micro Dolls & Playset
- Price
- £15.54
- Rating
- 4.7/5
- Reviews
- 2,774
- Age
- 8mo ago

Scooby-Doo! Unisex Brown Mule Slippers | Fluffy Character Face Indoor Lounging Footwear | Fun Cartoon Homewear for Adults | Relaxing House Slippers Merch
- Price
- £15.00
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 8mo ago

Scooby-Doo! Mystery Machine Unisex Multicoloured Calf Socks Set of 3 | Cartoon Character Everyday Wear | Warner Bros Merchandise - 7-11 UK
- Price
- £12.48
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 1y ago

LYF STILE Novelty Scooby Doo Socks - Great Dane Mystery Gang- Brown Cotton Blend Gift Mens Womans UK Size 5-11 - 1 Pair
- Price
- £6.15
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 1y ago

shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Blue
- Price
- £13.77
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
50
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
3%
- Scooby-Doo!58%
- shumintaojin15%
- Polly Pocket11%
- Funko5%
- Play by Play4%
- LYF STILE4%
- Open — no brand owns it (1 brand, 3%)
Demand
Scooby Doo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.4× · 8 of 12 months tracked
Search terms
Top Scooby Doo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- scooby doo272K/yr
- scooby doo toys48K/yr
- scooby do23K/yr
- scooby doo gifts18K/yr
- scooby doo toy6K/yr
- scoobydoo3K/yr
Reviews and returns
What reviews say buyers love and hate about Scooby Doo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
its smaller than you think it is
Its not great value for money
Love
Animation Scooby Doo With Sandwich is a great collectible
Really cute for scooby fans and collectors
So cute and with lots of moving parts
Great lunch bag beautiful style and great quality
good quality item
Good quality value for money
Amazing nostalgia
Fun toy
value for money to see my grandson's face
great nostalgia gift
Great nostalgia gift idea
Return
0.6% Return rate 38% Fixable by listing
its smaller than you think it is
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scooby Doo questions
Answered from the same tracked data.









