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School Shoes for Girls

Maybe

The top 5 products take only 19% of clicks. But buyers convert on only 0.3% of searches, so School Shoes for Girls is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£67K/yr1.3M searches / yr
90-day growth
-12.0%search demand this quarter
Competition
19%top-5 click share · 34 brands · 71 sellers

Flapen Score

School Shoes for Girls against its category

The dotted line is the Fashion average. Past it, School Shoes for Girls is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The School Shoes for Girls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for School Shoes for Girls 1.3M times last year and spent an estimated £67K. The top 5 brands take 61% of clicks. Demand peaks in Aug–Sep. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
0.3%
Market size, estimated
£67Ka year
Peak month
August4.0× the quietest month
Top search term
girls school shoes429K searches a year

02 · Price

A sale here is worth £19.08.

Listings sell for £19.08 on average, from £5.06 to £43.39. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £19.08 that is £0 to £2K a year per listing.

Average price
£19.08inside the $15 to $100 sweet spot
Price range
£5.06–£43.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #50 within Girls. It carries 369 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
64%
Out of stock, average day
5.4%
Average rank
#50in Girls
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
369per listing
Listings tracked
132

04 · Newcomers

Amazon counts 0 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top School Shoes for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

71

Top-5 brand share

61%

Top 20: 93%

Top-5 click share

19%

Top 20: 46%

Open market

35%

  • Walkright18%
  • Lilley16%
  • Kickers12%
  • IVACHY8%
  • Disney8%
  • Harry Bear4%

Demand

School Shoes for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 4.0×

Search terms

Top School Shoes for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls school shoes429K/yr
  • school shoes for girls376K/yr
  • girls black school shoes45K/yr
  • black school shoes girls40K/yr
  • school shoes girls49K/yr
  • clarks girls school shoes32K/yr
  • girl school shoes32K/yr
  • girls school shoes size 326K/yr
  • girls school shoes size 425K/yr
  • girls school shoes size 221K/yr

Reviews and returns

What reviews say buyers love and hate about School Shoes for Girls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability28%−0.41

Fell apart in a week

Broke on day 1

Broke within a week

Size-Overall21%−0.06

need to be tried on for fit

Size small

its actually slightly bigger

Quality-Overall17%−0.02

Poor quality shoes

Poor quality, fall apart

Poor quality

Value For Money3%+0.24

Not worth the price

Don't think just as they are reasonably priced there must be some draw back

No worth the money

Strap/String Quality3%−0.03

said strap has broken

The straps do not stay done up

These shoes just kept on going, great quality and fit, however the Velcro strap was a little too long and overlapped a little which caused the ends to stick out a little

Love

Size-Overall21%−0.06

The size is accurate

Fits well

The shoes fit well

Comfort-Overall19%+2.20

Nice and comfy

Theyre comfortable straight away with no complaints

Brilliant shoes very comfortable

Quality-Overall18%−0.02

The quality is immediately noticeable, with a sturdy build and a soft

Good quality shoe

Excellent quality

Value For Money6%+0.24

Ok for the price

Decent for the Price

Good value for money

Durability4%−0.41

Durable and sturdy

The material still feels durable and like it will hold up to everyday use, and they look smart enough for uniform while keeping a soft, child-friendly style

are a brilliant blend of durability

Return

4.3% Return rate 82% Fixable by listing

Size-Overall63%▇▇▇█▇█

need to be tried on for fit

Size small

its actually slightly bigger

Feet Fit13%▆█▇▇▇█

They may suit some better depending on foot shape

Not for wide feet

Width7%█▆▇█▅▅
Comfort-Overall3%▄█▄▅▇▅

Uncomfortable hard

which made them a bit impractical for regular wear

not very comfortable unfortunately :

Quality-Overall2%██▄▆▇▄

Poor quality shoes

Poor quality, fall apart

Poor quality

FAQ

Common School Shoes for Girls questions

Answered from the same tracked data.