Scented Gel Pens
a small market ($13K/yr) — Scented Gel Pens doesn't clear our bar today.
Flapen Score
Is Scented Gel Pens profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Scented Gel Pens is a £13K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Scented Gel Pens: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +8.3% over the last 90 days and 1.1% of searches end in a purchase.
£13K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 24 products
Top Scented Gel Pens products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Amazon Essentials Kids School Backpack with Multiple Storage Pockets - Durable Tear-Resistant Day-pack for Books and Supplies-Childrens School Bag - Pink
- Price
- £14.75
- Rating
- 4.7/5
- Reviews
- 145
- Age
- 5mo ago
Smiggle Scented Gel Pen Pack X30
- Price
- £10.81
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 7y ago
Paint Pop Fruity Scents Gel Pens - Kids Scented Ink Marker Set
- Price
- £7.27
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 1y ago
Smiggle Rollerball Gel Pens x7 Pack Glitter Scented Multicoloured
- Price
- £5.08
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 4y ago
VIDOSCLA Kids Girls School Backpack Elementary Students Book Bag Colorful School Bag for Girls
- Price
- £17.46
- Rating
- 3.9/5
- Reviews
- 81
- Age
- 2y ago
Trending
90-day click momentum
Fringoo Kids Drawstring Bag for Boys & Girls PE Kit Bag with Front Zip Pocket Swimming Bag for kids - Rainbowsmile
- Price
- £7.80
- Rating
- 4.6/5
- Reviews
- 1,826
- Age
- 6y ago
Amazon Essentials Kids School Backpack with Multiple Storage Pockets - Durable Tear-Resistant Day-pack for Books and Supplies-Childrens School Bag - Pink
- Price
- £14.75
- Rating
- 4.7/5
- Reviews
- 145
- Age
- 5mo ago
Minecraft Backpack for Boys - Creeper School Bag Kids Rucksack Gift Black
- Price
- £18.95
- Rating
- 4.7/5
- Reviews
- 7,638
- Age
- 11mo ago
YOOLIFE Initial Crossbody Bag Fanny Pack Belt Bag Gifts for 3 4 5 6 7 8 9 10 11 12 Year Old Girls Girls Purse Birthday Gifts for Teen Girl Sister Daughter Niece Pink A
- Price
- £13.73
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 5mo ago
VIDOSCLA Kids Girls School Backpack Elementary Students Book Bag Colorful School Bag for Girls
- Price
- £17.46
- Rating
- 3.9/5
- Reviews
- 81
- Age
- 2y ago
Newest
by launch dateAmazon Essentials Kids School Backpack with Multiple Storage Pockets - Durable Tear-Resistant Day-pack for Books and Supplies-Childrens School Bag - Pink
- Price
- £14.75
- Rating
- 4.7/5
- Reviews
- 145
- Age
- 5mo ago
YOOLIFE Initial Crossbody Bag Fanny Pack Belt Bag Gifts for 3 4 5 6 7 8 9 10 11 12 Year Old Girls Girls Purse Birthday Gifts for Teen Girl Sister Daughter Niece Pink A
- Price
- £13.73
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 5mo ago
SMlGGLE-Backpack Set Pink
- Price
- £31.02
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago
Minecraft Backpack for Boys - Creeper School Bag Kids Rucksack Gift Black
- Price
- £18.95
- Rating
- 4.7/5
- Reviews
- 7,638
- Age
- 11mo ago
Tinc Scented Gel Pens | 3 Sets of 8 | Fluorolicious Glitterarty & Pastelicious | 24 Fruity Fragranced Liquid Gel Pens with Carry Cases | Fun Neon Glitter & Pastel Colours for Kids Boys & Girls
- Price
- £12.31
- Rating
- 2.1/5
- Reviews
- 3
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
38
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
58%
Top 20: 95%
Open market
22%
- Smiggle29%
- Amazon Essentials22%
- Tinc10%
- Paint Pop8%
- VIDOSCLA5%
- Galt4%
Scented Gel Pens demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top Scented Gel Pens search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- smiggle86K/yr
- scented gel pens12K/yr
- smelly gel pens5K/yr
- smiggle pens5K/yr
- smiggles3K/yr
- smiggle gifts for girls422/yr
What reviews say buyers love and hate about Scented Gel Pens
What buyers mention most, as a share of all reviews.
What buyers love
60% of reviews“Everything is well made”
“My children love them, and the scents are a really fun touch - lemons, strawberries, grapes, and more”
“The layout with multiple pockets is practical too”
“keeps kids entertained for ages”
“Roomy enough to fit a lunch box”
What buyers complain about
67% of reviews“The smell doesn't last long on paper”
“Size wise, this is a bit big for my daughter,”
“takes too long to set up”
“don't smell of anything good for writing with”
“The ink dyes my kids hands”
Scented Gel Pens return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
46%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Scented Gel Pens questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
