Is scented gel pens profitable to sell on Amazon United Kingdom?

The niche generates £13K/yr across 24 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.3%. Flapen's verdict: Skip it (42/100).

How competitive is the scented gel pens niche?

17 brands and 38 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in scented gel pens?

Top complaints mined from reviews: Smell, Size-Overall, Assembly/Installation. The return rate is 0.4%.

When does demand for scented gel pens peak?

Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the scented gel pens niche?

Listings span £3.14–£31.02; the average listing price is £10.57 (sweet spot $15–$100). The average incumbent carries 1,408 reviews — the moat a new listing must climb.

scented gel pens

Skip it

A small market ($13K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£3.14–£31.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,408.04

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£10.57

avg listing price — sweet spot $15–$100

Growth

Okay+8.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad£13K

£13K/yr · 111K searches

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, scented gel pens is a £13K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

scented gel pens market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £26K–£32K; units × avg price
Conversion rate: 1.1%
Avg BSR: #510
Page quality: 0%
Prime: 96%
Sponsored: 63%
Out of stock: 17.2%
Avg brand age: 35 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

22%

Smiggle29%
Amazon Essentials22%
Tinc10%
Paint Pop8%
VIDOSCLA5%
Galt4%

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — +8.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top scented gel pens search terms

smiggle86K/yr +10.4%0.3% conv.
scented gel pens12K/yr -6.8%4.8% conv.
smelly gel pens5K/yr +26.3%6.3% conv.
smiggle pens5K/yr -12.7%1.5% conv.
smiggles3K/yr +29.0%0.0% conv.
smiggle gifts for girls422/yr -3.3%0.0% conv.

All search terms

Top scented gel pens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Essentials Kids School Backpack with Multiple Storage Pockets - Durable Tear-Resistant Day-pack for Books and Supplies-Childrens School Bag - Pink

Amazon Essentials£14.754.7★145 rev

Smiggle Scented Gel Pen Pack X30

Smiggle£10.814.1★38 rev

Paint Pop Fruity Scents Gel Pens - Kids Scented Ink Marker Set

Paint Pop£7.274.8★22 rev

Smiggle Rollerball Gel Pens x7 Pack Glitter Scented Multicoloured

Smiggle£5.084.1★21 rev

VIDOSCLA Kids Girls School Backpack Elementary Students Book Bag Colorful School Bag for Girls

VIDOSCLA£17.463.9★81 rev

Newest

by launch date

Amazon Essentials Kids School Backpack with Multiple Storage Pockets - Durable Tear-Resistant Day-pack for Books and Supplies-Childrens School Bag - Pink

Amazon Essentials£14.75145 rev

5mo ago

YOOLIFE Initial Crossbody Bag Fanny Pack Belt Bag Gifts for 3 4 5 6 7 8 9 10 11 12 Year Old Girls Girls Purse Birthday Gifts for Teen Girl Sister Daughter Niece Pink A

YOOLIFE£13.7313 rev

5mo ago

SMlGGLE-Backpack Set Pink

Generic£31.021 rev

8mo ago

Minecraft Backpack for Boys - Creeper School Bag Kids Rucksack Gift Black

Minecraft£18.957,638 rev

11mo ago

Tinc Scented Gel Pens | 3 Sets of 8 | Fluorolicious Glitterarty & Pastelicious | 24 Fruity Fragranced Liquid Gel Pens with Carry Cases | Fun Neon Glitter & Pastel Colours for Kids Boys & Girls

Tinc£12.313 rev

1y ago

What buyers say about scented gel pens

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Everything is well made”

Smell8%

“My children love them, and the scents are a really fun touch - lemons, strawberries, grapes, and more”

Pockets/Compartments7%

“The layout with multiple pockets is practical too”

Fun/Entertainment Experience6%

“keeps kids entertained for ages”

Size-Overall5%

“Roomy enough to fit a lunch box”

Durability5%

“The material feels durable”

Color4%

“the colours are bright”

Weight Light3%

“Bag itself is very lightweight”

Strap/String Quality3%

“The adjustable shoulder straps”

Ease Of Use3%

“still comfortable to carry”

What buyers complain about

Smell17%

“The smell doesn't last long on paper”

Size-Overall9%

“Size wise, this is a bit big for my daughter,”

Assembly/Installation8%

“takes too long to set up”

Writing Experience8%

“don't smell of anything good for writing with”

Color8%

“The ink dyes my kids hands”

Ease Of Use8%

“Requires too long a preparation time”

Quality-Overall5%

“Only downfall is the quality of the bag feels cheap”

Ease Of Cleaning4%

“they ain't washable as stated”

Material Quality1%

“The material doesnt feel particularly thick or premium”

Thickness1%

“The material doesnt feel particularly thick or premium”

Top return reasons

Size-Overall31%

Smell15%

Defective Material/Parts5%

Leak-Proof5%

Advertised Vs Actual Product4%

Gifting Purpose4%

Weight Heavy3%

Dry/Empty Ink3%

Quality-Overall3%