Scented Gel Pens
FailShoppers spend only $13K a year here, so Scented Gel Pens is a Fail.
- Flapen Score
- 42 / 100Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 4842
- Market size
- £13K/yr111K searches / yr
- 90-day growth
- +8.3%search demand this quarter
- Competition
- 58%top-5 click share · 17 brands · 38 sellers
Flapen Score
Scented Gel Pens against its category
The dotted line is the Fashion average. Past it, Scented Gel Pens is stronger. Inside it, weaker.
Market
The Scented Gel Pens market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Scented Gel Pens 111K times last year and spent an estimated £13K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- +8.3%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £13Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- smiggle86K searches a year
02 · Price
A sale here is worth £10.57.
Listings sell for £10.57 on average, from £3.14 to £31.02. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £10.57 that is £0 to £1K a year per listing.
- Average price
- £10.57under the $15 to $100 sweet spot
- Price range
- £3.14–£31.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #510 within Luggage & Travel Gear. It carries 1,408 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 96%
- Out of stock, average day
- 17.2%
- Average rank
- #510in Luggage & Travel Gear
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,408per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Scented Gel Pens products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Essentials Kids School Backpack with Multiple Storage Pockets - Durable Tear-Resistant Day-pack for Books and Supplies-Childrens School Bag - Pink
- Price
- £14.75
- Rating
- 4.7/5
- Reviews
- 145
- Age
- 5mo ago

Smiggle Scented Gel Pen Pack X30
- Price
- £10.81
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 7y ago

Paint Pop Fruity Scents Gel Pens - Kids Scented Ink Marker Set
- Price
- £7.27
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 1y ago

Smiggle Rollerball Gel Pens x7 Pack Glitter Scented Multicoloured
- Price
- £5.08
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 4y ago

VIDOSCLA Kids Girls School Backpack Elementary Students Book Bag Colorful School Bag for Girls
- Price
- £17.46
- Rating
- 3.9/5
- Reviews
- 81
- Age
- 2y ago
Trending
90-day click momentum
Fringoo Kids Drawstring Bag for Boys & Girls PE Kit Bag with Front Zip Pocket Swimming Bag for kids - Rainbowsmile
- Price
- £7.80
- Rating
- 4.6/5
- Reviews
- 1,826
- Age
- 6y ago

Amazon Essentials Kids School Backpack with Multiple Storage Pockets - Durable Tear-Resistant Day-pack for Books and Supplies-Childrens School Bag - Pink
- Price
- £14.75
- Rating
- 4.7/5
- Reviews
- 145
- Age
- 5mo ago

Minecraft Backpack for Boys - Creeper School Bag Kids Rucksack Gift Black
- Price
- £18.95
- Rating
- 4.7/5
- Reviews
- 7,638
- Age
- 11mo ago

YOOLIFE Initial Crossbody Bag Fanny Pack Belt Bag Gifts for 3 4 5 6 7 8 9 10 11 12 Year Old Girls Girls Purse Birthday Gifts for Teen Girl Sister Daughter Niece Pink A
- Price
- £13.73
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 5mo ago

VIDOSCLA Kids Girls School Backpack Elementary Students Book Bag Colorful School Bag for Girls
- Price
- £17.46
- Rating
- 3.9/5
- Reviews
- 81
- Age
- 2y ago
Newest
by launch date
Amazon Essentials Kids School Backpack with Multiple Storage Pockets - Durable Tear-Resistant Day-pack for Books and Supplies-Childrens School Bag - Pink
- Price
- £14.75
- Rating
- 4.7/5
- Reviews
- 145
- Age
- 5mo ago

YOOLIFE Initial Crossbody Bag Fanny Pack Belt Bag Gifts for 3 4 5 6 7 8 9 10 11 12 Year Old Girls Girls Purse Birthday Gifts for Teen Girl Sister Daughter Niece Pink A
- Price
- £13.73
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 5mo ago

SMlGGLE-Backpack Set Pink
- Price
- £31.02
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

Minecraft Backpack for Boys - Creeper School Bag Kids Rucksack Gift Black
- Price
- £18.95
- Rating
- 4.7/5
- Reviews
- 7,638
- Age
- 11mo ago

Tinc Scented Gel Pens | 3 Sets of 8 | Fluorolicious Glitterarty & Pastelicious | 24 Fruity Fragranced Liquid Gel Pens with Carry Cases | Fun Neon Glitter & Pastel Colours for Kids Boys & Girls
- Price
- £12.31
- Rating
- 2.1/5
- Reviews
- 3
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
38
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
58%
Top 20: 95%
Open market
22%
- Smiggle29%
- Amazon Essentials22%
- Tinc10%
- Paint Pop8%
- VIDOSCLA5%
- Galt4%
Demand
Scented Gel Pens search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Scented Gel Pens search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smiggle86K/yr
- scented gel pens12K/yr
- smelly gel pens5K/yr
- smiggle pens5K/yr
- smiggles3K/yr
- smiggle gifts for girls422/yr
Reviews and returns
What reviews say buyers love and hate about Scented Gel Pens
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The smell doesn't last long on paper
Not very smelly
Absolutely awful, they dont have any scent and they dont write
Size wise, this is a bit big for my daughter,
Bag was expected to be slightly smaller
takes too long to set up
don't smell of anything good for writing with
they dont write
The ink dyes my kids hands
Love
Everything is well made
Excellent quality
It is a reliable
My children love them, and the scents are a really fun touch - lemons, strawberries, grapes, and more
Nice pens lovely smell to
Good smells
The layout with multiple pockets is practical too
The multiple pockets make it easy to organize items neatly
The pockets are the best bit for me
keeps kids entertained for ages
Great fun
Great enjoyment
Roomy enough to fit a lunch box
It fits everything she needs without looking bulky
fits a lunchbox
Return
0.4% Return rate 46% Fixable by listing
Size wise, this is a bit big for my daughter,
Bag was expected to be slightly smaller
The smell doesn't last long on paper
Not very smelly
Absolutely awful, they dont have any scent and they dont write
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scented Gel Pens questions
Answered from the same tracked data.









