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Scented Gel Pens

Fail

Shoppers spend only $13K a year here, so Scented Gel Pens is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£13K/yr111K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
58%top-5 click share · 17 brands · 38 sellers

Flapen Score

Scented Gel Pens against its category

The dotted line is the Fashion average. Past it, Scented Gel Pens is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scented Gel Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scented Gel Pens 111K times last year and spent an estimated £13K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
1.1%
Market size, estimated
£13Ka year
Peak month
December2.6× the quietest month
Top search term
smiggle86K searches a year

02 · Price

A sale here is worth £10.57.

Listings sell for £10.57 on average, from £3.14 to £31.02. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £10.57 that is £0 to £1K a year per listing.

Average price
£10.57under the $15 to $100 sweet spot
Price range
£3.14–£31.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #510 within Luggage & Travel Gear. It carries 1,408 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
96%
Out of stock, average day
17.2%
Average rank
#510in Luggage & Travel Gear
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,408per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Scented Gel Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

38

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

22%

  • Smiggle29%
  • Amazon Essentials22%
  • Tinc10%
  • Paint Pop8%
  • VIDOSCLA5%
  • Galt4%

Demand

Scented Gel Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Scented Gel Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smiggle86K/yr
  • scented gel pens12K/yr
  • smelly gel pens5K/yr
  • smiggle pens5K/yr
  • smiggles3K/yr
  • smiggle gifts for girls422/yr

Reviews and returns

What reviews say buyers love and hate about Scented Gel Pens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell17%−0.08

The smell doesn't last long on paper

Not very smelly

Absolutely awful, they dont have any scent and they dont write

Size-Overall9%−0.02

Size wise, this is a bit big for my daughter,

Bag was expected to be slightly smaller

Assembly/Installation8%−0.05

takes too long to set up

Writing Experience8%−0.06

don't smell of anything good for writing with

they dont write

Color8%−0.05

The ink dyes my kids hands

Love

Quality-Overall16%+0.86

Everything is well made

Excellent quality

It is a reliable

Smell8%−0.08

My children love them, and the scents are a really fun touch - lemons, strawberries, grapes, and more

Nice pens lovely smell to

Good smells

Pockets/Compartments7%

The layout with multiple pockets is practical too

The multiple pockets make it easy to organize items neatly

The pockets are the best bit for me

Fun/Entertainment Experience6%+0.39

keeps kids entertained for ages

Great fun

Great enjoyment

Size-Overall5%−0.02

Roomy enough to fit a lunch box

It fits everything she needs without looking bulky

fits a lunchbox

Return

0.4% Return rate 46% Fixable by listing

Size-Overall31%▄▁▇▇▃█

Size wise, this is a bit big for my daughter,

Bag was expected to be slightly smaller

Smell15%██▅▂▁▁

The smell doesn't last long on paper

Not very smelly

Absolutely awful, they dont have any scent and they dont write

Defective Material/Parts5%▁█▁▆▁▆
Leak-Proof5%▁▁██▁█
Advertised Vs Actual Product4%▁█▆▁▁▁

FAQ

Common Scented Gel Pens questions

Answered from the same tracked data.