scarfs for women
Skip itSoft demand (-42.2% this quarter) — this niche doesn't clear our bar today.
Competition
Great37%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Good£363K£363K/yr · 2.0M searches
Review moat
Okay1,883.64avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.05–£25.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.54avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-42.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, scarfs for women is a £363K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
scarfs for women market data
- Units sold / yr
- 40K–50K
- avg 250–500/product
- Revenue / yr
- £422K–£527K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #152
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 15.1%
- Avg brand age
- 42 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
24
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
37%
Top 20: 76%
Open market
33%
- STORY OF SHANGHAI16%
- Trillion14%
- FAIRYGATE13%
- RIIQIICHY8%
- PoeticEHome8%
- ehsbuy8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -42.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 13.8×
Top scarfs for women search terms
- silk scarf160K/yr
- scarf409K/yr
- scarf for women uk375K/yr
- chiffon scarf55K/yr
- silk scarf for women uk75K/yr
- scarves105K/yr
- scarves for women85K/yr
- ladies scarves125K/yr
- scarf for women96K/yr
- womens scarves & wraps56K/yr
Top scarfs for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Trillion London Silk Scarf Birthday Gifts for Women Designer Scarf
Trillion£14.264.6★2,752 rev
STORY OF SHANGHAI 100% Natural Mulberry Silk Scarf | Birthday Gifts for Women with Envelope Wrap & Blank Greeting Card | Multi-use Scarf for Women UK | Ideal Gifts for Mom and Teacher
STORY OF SHANGHAI£22.304.6★6,830 rev
STORY OF SHANGHAI 100% Natural Mulberry Silk Scarf | Birthday Gifts for Women with Envelope Wrap & Blank Greeting Card | Multi-use Scarf for Women UK | Ideal Gifts for Mom and Teacher
STORY OF SHANGHAI£20.884.6★6,830 rev
Millie & Boo 100% Mulberry Silk Scarf for Women UK - Lightweight Ladies Scarves Gift Boxed - Elegant Neck Scarf Women Accessories - Luxury Womens Scarf - Beautiful Summer Scarves for Women
Millie & Boo£15.034.4★2,205 rev
PoeticEHome 100% Pure Mulberry Silk Neck Scarf 27x27 Women Square Neckerchief Headscarf Gift Packed
PoeticEHome£16.974.6★1,863 rev
Newest
by launch datePoeticEHome 100% Pure Mulberry Silk Neck Scarf 27x27 Women Square Neckerchief Headscarf Gift Packed
PoeticEHome£16.971,863 rev
PoeticEHome 100% Pure Mulberry Silk Neck Scarf 27x27 Women Square Neckerchief Headscarf Gift Packed
PoeticEHome£17.251,863 rev
FURTALK Womens Pashmina Shawls and Wraps for Evening Dress Long Scarf Wedding Bride Bridesmaid Shawl Gifts Cream
FURTALK£11.01634 rev
RIIQIICHY Printed Women Scarf Gifts Ladies Lightweight Scarves Shawls Wraps
RIIQIICHY£7.05234 rev
ehsbuy Birthday Gifts for Women Cashmere Winter Scarf for Ladies Large Soft Warm Scarves Pashmina Shawls and Wraps for Christmas Wedding Evening
ehsbuy£9.11209 rev
Trending
90-day click momentumFURTALK Womens Pashmina Shawls and Wraps for Evening Dress Long Scarf Wedding Bride Bridesmaid Shawl Gifts Cream
FURTALK£11.014.6★
PoeticEHome 100% Pure Mulberry Silk Neck Scarf 27x27 Women Square Neckerchief Headscarf Gift Packed
PoeticEHome£17.254.6★
Heritage Traditions 100% Pure Wool Tartan Scarf Check Scarf for Men & Women Scottish Scarf Men Style Womens Wool Scarf with Soft Brushed Finish & Fringe (Camel Rose)
Heritage Traditions£19.504.6★
RIIQIICHY Women Scarf Beige Pashmina Shawls and Wraps for Wedding Ladies Winter Scarves
RIIQIICHY£10.654.6★
RIIQIICHY Ladies Pink Scarf Pashmina Shawls and Wraps for Weddings Like Silk Chffion Scarf for Women Evening Dresses
RIIQIICHY£9.314.2★
What buyers say about scarfs for women
What buyers praise and complain about, mined from review topics.What buyers love
“Quality and at a fair price”
“lovely colour”
“soft to touch”
“Excellent value”
“Beautiful present”
“Looks like the photograph”
“Beautiful material”
“Great size”
“warm”
“Lovely lightweight scarf for summer”
What buyers complain about
“Colour not as stated”
“While it is convenient to return the seller should implement a quality control on returns”
“Not true to description”
“Its not long enough for dupatta”
“Very thin”
“Looks more expensive than it is”
“Cheap and very flimsy”
“it was awful different style with expecting to be like the first one bought”
“Flimsy material and quite short”
“Unfortunately had 2 small holes in the material so returned”
Top return reasons
Common questions
- Is scarfs for women profitable to sell on Amazon United Kingdom?
- The niche generates £363K/yr across 44 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -42.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the scarfs for women niche?
- 20 brands and 24 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in scarfs for women?
- Top complaints mined from reviews: Color, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.4%.
- When does demand for scarfs for women peak?
- Demand peaks in Nov–Dec; the busiest month runs 13.8× the quietest.
- What does it cost to enter the scarfs for women niche?
- Listings span £3.05–£25.29; the average listing price is £10.54 (sweet spot $15–$100). The average incumbent carries 1,884 reviews — the moat a new listing must climb.