Scarfs for Women

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -42.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £363K a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-42.2%

Conversion, latest week

1.7%

Market size, estimated

£363Ka year

Peak month

December13.8× the quietest month

Top search term

silk scarf160K searches a year

Listings sell for £10.54 on average, from £3.05 to £25.29. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £10.54 that is £3K to £5K a year per listing.

Average price

£10.54under the $15 to $100 sweet spot

Price range

£3.05–£25.29

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

£3K–£5K

Returns

2.4%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #152 within Accessories. It carries 1,884 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

15.1%

Average rank

#152in Accessories

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,884per listing

Listings tracked

44

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months