Satin Nightdress for Women
MaybeThe top 5 products take only 11% of clicks. But shoppers spend only $31K a year here, so Satin Nightdress for Women is a Maybe.
- Flapen Score
- 57 / 100Top 19% of 2,461 Fashion niches · +9 vs the category median of 4857
- Market size
- £31K/yr327K searches / yr
- 90-day growth
- +73.3%search demand this quarter
- Competition
- 11%top-5 click share · 36 brands · 43 sellers
Flapen Score
Satin Nightdress for Women against its category
The dotted line is the Fashion average. Past it, Satin Nightdress for Women is stronger. Inside it, weaker.
Market
The Satin Nightdress for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Satin Nightdress for Women 327K times last year and spent an estimated £31K. The top 5 brands take 62% of clicks. Demand peaks in Jul–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +73.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.
- Searches, last 12 months
- 327K
- Growth, 90 days vs prior 90
- +73.3%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £31Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- ladies cotton nightdress24K searches a year
02 · Price
A sale here is worth £12.81.
Listings sell for £12.81 on average, from £6.51 to £23.79. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £12.81 that is £0 to £1K a year per listing.
- Average price
- £12.81under the $15 to $100 sweet spot
- Price range
- £6.51–£23.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #136 within Nightwear, Lingerie & Underwear. It carries 606 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 93%
- Out of stock, average day
- 5.3%
- Average rank
- #136in Nightwear, Lingerie & Underwear
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 606per listing
- Listings tracked
- 227
04 · Newcomers
Amazon counts 0 of last year's 65 launches as successful.
65 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 65
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Satin Nightdress for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lovasy Nighties for Women Cotton Nightdresses for Women UK Ladies Nighties Nightdress Long V Neck Night Dress Nighty Loose Sleeveless Chemise Negligees with Lace White M
- Price
- £11.31
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 1y ago
Suzy & Me Ladies Long Plus Size Luxury Soft Touch Jersey Nightshirt (NAVY 22-24)
- Price
- £16.74
- Rating
- 4.6/5
- Reviews
- 962
- Age
- 2y ago
Suzy & Me Ladies 100% Cotton Jersey Strappy Nightdress (PLUM 18-20)
- Price
- £13.77
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 1y ago
INSIGNIA Womens Pack of 2 Sleevless 100% Cotton Jersey Nightshirts Nighties (Pink & BLue Hearts 18-20)
- Price
- £17.82
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 6mo ago
INSIGNIA Womens Pack of 2 Short Sleeve Long Pure Cotton Jersey Nightshirts Nighties (Lilac & Pink 14-16)
- Price
- £20.62
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 7mo ago
Trending
90-day click momentum
INSIGNIA Womens Pack of 2 Short Sleeve Long Pure Cotton Jersey Nightshirts Nighties (Pink-Blue Spot 14-16)
- Price
- £20.62
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 2y ago
Suzy & Me Ladies 100% Jersey Cotton Strappy Summer Meadow Nightdress (PINK 12-14)
- Price
- £14.38
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 1y ago
INSIGNIA Womens Pack of 2 Short Sleeve Long Pure Cotton Jersey Nightshirts Nighties (Lilac & Pink 14-16)
- Price
- £20.62
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 7mo ago
Suzy & Me Ladies 100% Jersey Cotton Strappy Summer Meadow Nightdress (PINK 8-10)
- Price
- £14.41
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 1y ago
Lovasy Nighties for Women Cotton Night Dress Sleeveless Ladies Nighty Nightdresses Lace V Neck Nightshirts Sexy Chemise Negligee Nightwear Lilac Butterfly M
- Price
- £11.16
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 6mo ago
Newest
by launch date
Ekouaer 2 Pack Nighties for Women Lace Trims Chemise Nightdresses V Neck Cherry White+Blue L
- Price
- £14.80
- Rating
- 4.5/5
- Reviews
- 109
- Age
- 5mo ago
Lovasy Cotton Nighties for Women Long Pleated Nightdresses for Women UK Sleeveless Ladies Nighty Soft Night Dress Nightshirts Nightwear Leaf Blue L
- Price
- £11.68
- Rating
- 4.3/5
- Reviews
- 258
- Age
- 6mo ago
Lovasy Nighties for Women Cotton Night Dress Sleeveless Ladies Nighty Nightdresses Lace V Neck Nightshirts Sexy Chemise Negligee Nightwear Lilac Butterfly M
- Price
- £11.16
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 6mo ago
INSIGNIA Womens Pack of 2 Sleevless 100% Cotton Jersey Nightshirts Nighties (Pink & BLue Hearts 18-20)
- Price
- £17.82
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 6mo ago
INSIGNIA Womens Pack of 2 Short Sleeve Long Pure Cotton Jersey Nightshirts Nighties (Lilac & Pink 14-16)
- Price
- £20.62
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 11% of clicks. An open shelf where new products get seen.
Brands
36 falling
Sellers
43
Top-5 brand share
62%
Top 20: 95%
Top-5 click share
11%
Top 20: 30%
Open market
35%
- Suzy & Me17%
- INSIGNIA16%
- Ekouaer12%
- Lovasy9%
- Uniexcosm6%
- Vlazom5%
Demand
Satin Nightdress for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Satin Nightdress for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ladies cotton nightdress24K/yr
- 100 percent cotton nightdresses for women uk18K/yr
- sleeveless nighties for women18K/yr
- long nightdresses for women uk41K/yr
- nighties cotton for women14K/yr
- cotton nighties for older women11K/yr
- nightdresses for women cotton10K/yr
- summer nighties for women7K/yr
- strappy nighties for women10K/yr
- long nighties for women26K/yr
Reviews and returns
What reviews say buyers love and hate about Satin Nightdress for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
To large
Too long
Quite tight
Also the material was not great either - lacking in softness
is made from polyester
material scratchy
Poor Quality
Dissatisfied with quality
Very poor
the water was very black
the COLOUR RUNS
You sent the wrong color
Product is very thick
First appearance is thin very see through material for a cotton mix it is not tee shirt cotton thickness
is a little on the thin side
Love
Feel comfortable
Nighties are cool and comfortable
Comfortable to wear
true to size fit
Fits perfectly
Comes up big fit
Lovely quality, arrived quickly, would recommend
Excellent Quality
really well made
Soft fabric
So soft and flattering
Comfy and soft
soft comfortable material
Lovely and soft material
Lovely material
Return
2.5% Return rate 64% Fixable by listing
To large
Too long
Quite tight
Also the material was not great either - lacking in softness
is made from polyester
material scratchy
Longer length
very long and quite fitted for a nightie - returned for that reason, good price though
But too long unfortunately
the water was very black
the COLOUR RUNS
You sent the wrong color
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Satin Nightdress for Women questions
Answered from the same tracked data.