satin nightdress for women
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Growth
Great+73.3%90-day search growth — must beat 0% to launch
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good606.43avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good£12.81avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£6.51–£23.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£31K£31K/yr · 327K searches
According to Flapen's Amazon United Kingdom niche tracking, satin nightdress for women is a £31K/yr Amazon United Kingdom market (327K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
satin nightdress for women market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £26K–£32K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #136
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 83%
- Out of stock
- 5.3%
- Avg brand age
- 43 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
43
Top-5 brand share
62%
Top 20: 95%
Top-5 click share
11%
Top 20: 30%
Open market
35%
- Suzy & Me17%
- INSIGNIA16%
- Ekouaer12%
- Lovasy9%
- Uniexcosm6%
- Vlazom5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +73.3% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 2.2×
Top satin nightdress for women search terms
- ladies cotton nightdress24K/yr
- 100 percent cotton nightdresses for women uk18K/yr
- sleeveless nighties for women18K/yr
- long nightdresses for women uk41K/yr
- nighties cotton for women14K/yr
- cotton nighties for older women11K/yr
- nightdresses for women cotton10K/yr
- summer nighties for women7K/yr
- strappy nighties for women10K/yr
- long nighties for women26K/yr
Top satin nightdress for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lovasy Nighties for Women Cotton Nightdresses for Women UK Ladies Nighties Nightdress Long V Neck Night Dress Nighty Loose Sleeveless Chemise Negligees with Lace White M
Lovasy£11.314.2★47 rev
Suzy & Me Ladies Long Plus Size Luxury Soft Touch Jersey Nightshirt (NAVY 22-24)
Suzy & Me£16.744.6★962 rev
Suzy & Me Ladies 100% Cotton Jersey Strappy Nightdress (PLUM 18-20)
Suzy & Me£13.774.4★24 rev
INSIGNIA Womens Pack of 2 Sleevless 100% Cotton Jersey Nightshirts Nighties (Pink & BLue Hearts 18-20)
INSIGNIA£17.824.7★16 rev
INSIGNIA Womens Pack of 2 Short Sleeve Long Pure Cotton Jersey Nightshirts Nighties (Lilac & Pink 14-16)
INSIGNIA£20.624.6★204 rev
Newest
by launch date
Ekouaer 2 Pack Nighties for Women Lace Trims Chemise Nightdresses V Neck Cherry White+Blue L
Ekouaer£14.80109 rev
Lovasy Cotton Nighties for Women Long Pleated Nightdresses for Women UK Sleeveless Ladies Nighty Soft Night Dress Nightshirts Nightwear Leaf Blue L
Lovasy£11.68258 rev
Lovasy Nighties for Women Cotton Night Dress Sleeveless Ladies Nighty Nightdresses Lace V Neck Nightshirts Sexy Chemise Negligee Nightwear Lilac Butterfly M
Lovasy£11.1668 rev
INSIGNIA Womens Pack of 2 Sleevless 100% Cotton Jersey Nightshirts Nighties (Pink & BLue Hearts 18-20)
INSIGNIA£17.8216 rev
INSIGNIA Womens Pack of 2 Short Sleeve Long Pure Cotton Jersey Nightshirts Nighties (Lilac & Pink 14-16)
INSIGNIA£20.62204 rev
Trending
90-day click momentum
INSIGNIA Womens Pack of 2 Short Sleeve Long Pure Cotton Jersey Nightshirts Nighties (Pink-Blue Spot 14-16)
INSIGNIA£20.624.6★
Suzy & Me Ladies 100% Jersey Cotton Strappy Summer Meadow Nightdress (PINK 12-14)
Suzy & Me£14.384.3★
INSIGNIA Womens Pack of 2 Short Sleeve Long Pure Cotton Jersey Nightshirts Nighties (Lilac & Pink 14-16)
INSIGNIA£20.624.6★
Suzy & Me Ladies 100% Jersey Cotton Strappy Summer Meadow Nightdress (PINK 8-10)
Suzy & Me£14.414.3★
Lovasy Nighties for Women Cotton Night Dress Sleeveless Ladies Nighty Nightdresses Lace V Neck Nightshirts Sexy Chemise Negligee Nightwear Lilac Butterfly M
Lovasy£11.164.3★
What buyers say about satin nightdress for women
What buyers praise and complain about, mined from review topics.What buyers love
“Feel comfortable”
“true to size fit”
“Lovely quality, arrived quickly, would recommend”
“Soft fabric”
“soft comfortable material”
“Amazing value”
“For comfort in this warm temperature”
“The colours are bright”
“washes well”
“are very flattering”
What buyers complain about
“To large”
“Also the material was not great either - lacking in softness”
“Poor Quality”
“the water was very black”
“Product is very thick”
“Item is cotton jersey so warmer than I expected or wanted”
“Longer length”
“They are very likely viscos”
“shrunk several inches when washed so returned”
“don't think the were designed with breasts in mind”
Top return reasons
Common questions
- Is satin nightdress for women profitable to sell on Amazon United Kingdom?
- The niche generates £31K/yr across 227 tracked products. 0 of 65 products launched in the last 360 days are still selling. 90-day search growth is +73.3%. Flapen's verdict: Worth a look (57/100).
- How competitive is the satin nightdress for women niche?
- 36 brands and 43 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in satin nightdress for women?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 2.5%.
- When does demand for satin nightdress for women peak?
- Demand peaks in Jul–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the satin nightdress for women niche?
- Listings span £6.51–£23.79; the average listing price is £12.81 (sweet spot $15–$100). The average incumbent carries 606 reviews — the moat a new listing must climb.