Sanrio
MaybeAn estimated 0.8% of orders come back. But demand is soft, at -20.1% this quarter, so Sanrio is a Maybe.
- Flapen Score
- 50 / 100Top 41% of 2,461 Fashion niches · +2 vs the category median of 4850
- Market size
- £93K/yr442K searches / yr
- 90-day growth
- -20.1%search demand this quarter
- Competition
- 31%top-5 click share · 20 brands · 58 sellers
Flapen Score
Sanrio against its category
The dotted line is the Fashion average. Past it, Sanrio is stronger. Inside it, weaker.
Market
The Sanrio market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sanrio 442K times last year and spent an estimated £93K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.
- Searches, last 12 months
- 442K
- Growth, 90 days vs prior 90
- -20.1%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £93Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- cinnamoroll335K searches a year
02 · Price
A sale here is worth £12.82.
Listings sell for £12.82 on average, from £3.38 to £26.21. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £12.82 that is £0 to £1K a year per listing.
- Average price
- £12.82under the $15 to $100 sweet spot
- Price range
- £3.38–£26.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #478 within Girls. It carries 108 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 75%
- Out of stock, average day
- 16.6%
- Average rank
- #478in Girls
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 108per listing
- Listings tracked
- 55
04 · Newcomers
1 of last year's 30 launches cleared the first-year sales bar.
30 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 30
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Sanrio products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Get Trend Cinnamoroll Sanrio Girls Baseball Cap Sunglasses Set Adjustable Kids Sun Hat UV400 Protection Shades Holiday Essentials (Blue Cinnamoroll)
- Price
- £12.40
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 10mo ago

Get Trend Cinnamoroll Sanrio Girls Pyjamas Set 5-14 Yrs 2 Pcs Pj Short Bottoms & Soft Breathable Loungewear T-shirt Anime Nightwear (9-10 Years Pink Cinnamoroll)
- Price
- £11.34
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 9mo ago

Cinnamoroll Girls Sweatshirt - Official Sanrio Cotton-Blend Long Sleeve Jumper with Crew Neck Ribbed Cuffs & Hem - Soft Breathable Pink Layer for Everyday Wear - Ages 1-13 Years Girls Loungewear
- Price
- £18.06
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 10mo ago

Get Trend Cinnamoroll Sanrio Girls Swimming Costume 5-14 Yrs One Piece Swimsuit Adjustable Bathing Suit Swimwear Swimming Accessory (9-10 Years Blue Cinnamoroll)
- Price
- £11.52
- Rating
- 3.8/5
- Reviews
- 112
- Age
- 10mo ago

Get Trend Cinnamoroll Sanrio Womens Pyjamas Sets Button-Down Shirt & Pj Shorts Nightwear Ladies Pyjamas Soft Breathable Loungewear (S Pink Cinnamoroll)
- Price
- £11.24
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Get Trend Cinnamoroll Sanrio Girls Pyjamas Set 5-14 Yrs 2 Pcs Pj Short Bottoms & Soft Breathable Loungewear T-shirt Anime Nightwear (5-6 Years Pink Cinnamoroll)
- Price
- £10.54
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 9mo ago

Get Trend Cinnamoroll Sanrio Insulated Tumbler 850ml Stainless Steel Water Bottle with Straw & Handle 12H Cold & Hot 5H Leakproof Double Walled Vacuum Travel Metal Flask (Blue Cinnamoroll)
- Price
- £14.01
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 8mo ago

Hello Kitty Cinnamoroll Sanrio DIY Journal Kit Gift for Girls Teens A5 Spiral Notebook Sticker Sheets & Accessories Arts & Crafts Set Stationary Supplies Kawaii Anime Gifts (Blue Cinnamoroll)
- Price
- £13.31
- Rating
- 4.7/5
- Reviews
- 161
- Age
- 3mo ago

Get Trend Cinnamoroll Sanrio Girls Pyjamas Set 5-14 Yrs 2 Pcs Pj Short Bottoms & Soft Breathable Loungewear T-shirt Anime Nightwear (9-10 Years Pink Cinnamoroll)
- Price
- £11.34
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 9mo ago

Get Trend Cinnamoroll Sanrio Girls Baseball Cap Sunglasses & Scrunchie Set Adjustable Hat 100% UV Shades Holiday Accessory (Purple Cinnamoroll)
- Price
- £12.66
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 9mo ago
Newest
by launch date
Hello Kitty Cinnamoroll Sanrio DIY Journal Kit Gift for Girls Teens A5 Spiral Notebook Sticker Sheets & Accessories Arts & Crafts Set Stationary Supplies Kawaii Anime Gifts (Blue Cinnamoroll)
- Price
- £13.31
- Rating
- 4.7/5
- Reviews
- 161
- Age
- 3mo ago

Get Trend Cinnamoroll Sanrio Insulated Tumbler 850ml Stainless Steel Water Bottle with Straw & Handle 12H Cold & Hot 5H Leakproof Double Walled Vacuum Travel Metal Flask (Blue Cinnamoroll)
- Price
- £14.01
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 8mo ago

Get Trend Cinnamoroll Sanrio Girls Baseball Cap Sunglasses & Scrunchie Set Adjustable Hat 100% UV Shades Holiday Accessory (Purple Cinnamoroll)
- Price
- £12.66
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 9mo ago

Get Trend Cinnamoroll Sanrio Girls Pyjama Sets 7-14 Years Button-Down Half-Sleeve Loungewear Shirts & Pj Shorts Soft Comfy Nightwear (11-12 Years Pink Cinnamoroll)
- Price
- £12.28
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 9mo ago

Get Trend Cinnamoroll Sanrio Girls Pyjama Sets 7-14 Years Button-Down Half-Sleeve Loungewear Shirts & Pj Shorts Soft Comfy Nightwear (9-10 Years Pink Cinnamoroll)
- Price
- £12.53
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
20 falling
Sellers
58
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
31%
Top 20: 68%
Open market
20%
- Get Trend50%
- Brand Threads10%
- Hello Kitty7%
- Ainvliya5%
- Funko4%
- Driflo4%
Demand
Sanrio search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Sanrio search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cinnamoroll335K/yr
- cinnamoroll plush39K/yr
- cinnamoroll gifts11K/yr
- cinnamon roll hello kitty15K/yr
- hello kitty cinnamoroll13K/yr
- cinnamon roll plush6K/yr
- sanrio cinnamoroll6K/yr
- cinnamoroll stuff5K/yr
- cinnamonroll4K/yr
- cinnamoroll squishmallow5K/yr
Reviews and returns
What reviews say buyers love and hate about Sanrio
We read the reviews and the return reasons for every product selling here.
“Not teen size as advertised”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sanrio questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









