Sanrio
Sanrio shows low returns (0.8%), but soft demand (-20.1% this quarter) keeps it on the watch list.
Flapen Score
Is Sanrio profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sanrio is a £93K/yr Amazon United Kingdom market (442K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Sanrio: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -20.1% over the last 90 days and 1.6% of searches end in a purchase.
£93K
revenue / yr
Who owns the niche?
The top 5 brands hold 76% of demand, so 24% of the market is open.
24%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 55 products
Top Sanrio products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Get Trend Cinnamoroll Sanrio Girls Baseball Cap Sunglasses Set Adjustable Kids Sun Hat UV400 Protection Shades Holiday Essentials (Blue Cinnamoroll)
- Price
- £12.40
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 10mo ago
Get Trend Cinnamoroll Sanrio Girls Pyjamas Set 5-14 Yrs 2 Pcs Pj Short Bottoms & Soft Breathable Loungewear T-shirt Anime Nightwear (9-10 Years Pink Cinnamoroll)
- Price
- £11.34
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 9mo ago
Cinnamoroll Girls Sweatshirt - Official Sanrio Cotton-Blend Long Sleeve Jumper with Crew Neck Ribbed Cuffs & Hem - Soft Breathable Pink Layer for Everyday Wear - Ages 1-13 Years Girls Loungewear
- Price
- £18.06
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 10mo ago
Get Trend Cinnamoroll Sanrio Girls Swimming Costume 5-14 Yrs One Piece Swimsuit Adjustable Bathing Suit Swimwear Swimming Accessory (9-10 Years Blue Cinnamoroll)
- Price
- £11.52
- Rating
- 3.8/5
- Reviews
- 112
- Age
- 10mo ago
Get Trend Cinnamoroll Sanrio Womens Pyjamas Sets Button-Down Shirt & Pj Shorts Nightwear Ladies Pyjamas Soft Breathable Loungewear (S Pink Cinnamoroll)
- Price
- £11.24
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 9mo ago
Trending
90-day click momentumGet Trend Cinnamoroll Sanrio Girls Pyjamas Set 5-14 Yrs 2 Pcs Pj Short Bottoms & Soft Breathable Loungewear T-shirt Anime Nightwear (5-6 Years Pink Cinnamoroll)
- Price
- £10.54
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 9mo ago
Get Trend Cinnamoroll Sanrio Insulated Tumbler 850ml Stainless Steel Water Bottle with Straw & Handle 12H Cold & Hot 5H Leakproof Double Walled Vacuum Travel Metal Flask (Blue Cinnamoroll)
- Price
- £14.01
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 8mo ago
Hello Kitty Cinnamoroll Sanrio DIY Journal Kit Gift for Girls Teens A5 Spiral Notebook Sticker Sheets & Accessories Arts & Crafts Set Stationary Supplies Kawaii Anime Gifts (Blue Cinnamoroll)
- Price
- £13.31
- Rating
- 4.7/5
- Reviews
- 161
- Age
- 3mo ago
Get Trend Cinnamoroll Sanrio Girls Pyjamas Set 5-14 Yrs 2 Pcs Pj Short Bottoms & Soft Breathable Loungewear T-shirt Anime Nightwear (9-10 Years Pink Cinnamoroll)
- Price
- £11.34
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 9mo ago
Get Trend Cinnamoroll Sanrio Girls Baseball Cap Sunglasses & Scrunchie Set Adjustable Hat 100% UV Shades Holiday Accessory (Purple Cinnamoroll)
- Price
- £12.66
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 9mo ago
Newest
by launch dateHello Kitty Cinnamoroll Sanrio DIY Journal Kit Gift for Girls Teens A5 Spiral Notebook Sticker Sheets & Accessories Arts & Crafts Set Stationary Supplies Kawaii Anime Gifts (Blue Cinnamoroll)
- Price
- £13.31
- Rating
- 4.7/5
- Reviews
- 161
- Age
- 3mo ago
Get Trend Cinnamoroll Sanrio Insulated Tumbler 850ml Stainless Steel Water Bottle with Straw & Handle 12H Cold & Hot 5H Leakproof Double Walled Vacuum Travel Metal Flask (Blue Cinnamoroll)
- Price
- £14.01
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 8mo ago
Get Trend Cinnamoroll Sanrio Girls Baseball Cap Sunglasses & Scrunchie Set Adjustable Hat 100% UV Shades Holiday Accessory (Purple Cinnamoroll)
- Price
- £12.66
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 9mo ago
Get Trend Cinnamoroll Sanrio Girls Pyjama Sets 7-14 Years Button-Down Half-Sleeve Loungewear Shirts & Pj Shorts Soft Comfy Nightwear (11-12 Years Pink Cinnamoroll)
- Price
- £12.28
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 9mo ago
Get Trend Cinnamoroll Sanrio Girls Pyjama Sets 7-14 Years Button-Down Half-Sleeve Loungewear Shirts & Pj Shorts Soft Comfy Nightwear (9-10 Years Pink Cinnamoroll)
- Price
- £12.53
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 9mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
Brands
20 falling
Sellers
58
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
31%
Top 20: 68%
Open market
20%
- Get Trend50%
- Brand Threads10%
- Hello Kitty7%
- Ainvliya5%
- Funko4%
- Driflo4%
Sanrio demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Top Sanrio search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cinnamoroll335K/yr
- cinnamoroll plush39K/yr
- cinnamoroll gifts11K/yr
- cinnamon roll hello kitty15K/yr
- hello kitty cinnamoroll13K/yr
- cinnamon roll plush6K/yr
- sanrio cinnamoroll6K/yr
- cinnamoroll stuff5K/yr
- cinnamonroll4K/yr
- cinnamoroll squishmallow5K/yr
What reviews say buyers love and hate about Sanrio
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Very nice bag and great quality”
“Great Gift For a Child”
“Good value for money”
“Perfect fit”
“very soft”
What buyers complain about
80% of reviews“Not teen size as advertised”
“Not teen size as advertised”
“Big problem though- when wet its see through”
“Breakages”
“Bad quality”
Sanrio return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
37%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sanrio questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
