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Sanrio

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -20.1% this quarter, so Sanrio is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,461 Fashion niches · +2 vs the category median of 48
Market size
£93K/yr442K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
31%top-5 click share · 20 brands · 58 sellers

Flapen Score

Sanrio against its category

The dotted line is the Fashion average. Past it, Sanrio is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sanrio market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sanrio 442K times last year and spent an estimated £93K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
442K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
1.6%
Market size, estimated
£93Ka year
Peak month
December3.0× the quietest month
Top search term
cinnamoroll335K searches a year

02 · Price

A sale here is worth £12.82.

Listings sell for £12.82 on average, from £3.38 to £26.21. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £12.82 that is £0 to £1K a year per listing.

Average price
£12.82under the $15 to $100 sweet spot
Price range
£3.38–£26.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #478 within Girls. It carries 108 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
75%
Out of stock, average day
16.6%
Average rank
#478in Girls
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
108per listing
Listings tracked
55

04 · Newcomers

1 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Sanrio products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

£0£3K£6K£8K£11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

58

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

31%

Top 20: 68%

Open market

20%

  • Get Trend50%
  • Brand Threads10%
  • Hello Kitty7%
  • Ainvliya5%
  • Funko4%
  • Driflo4%

Demand

Sanrio search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Sanrio search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cinnamoroll335K/yr
  • cinnamoroll plush39K/yr
  • cinnamoroll gifts11K/yr
  • cinnamon roll hello kitty15K/yr
  • hello kitty cinnamoroll13K/yr
  • cinnamon roll plush6K/yr
  • sanrio cinnamoroll6K/yr
  • cinnamoroll stuff5K/yr
  • cinnamonroll4K/yr
  • cinnamoroll squishmallow5K/yr

Reviews and returns

What reviews say buyers love and hate about Sanrio

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Advertised Vs Actual Product”
0.8%of orders come back
“Not teen size as advertised”
A buyer, on “Advertised Vs Actual Product”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Sanrio questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data