Is sanrio profitable to sell on Amazon United Kingdom?

The niche generates £93K/yr across 55 tracked products. 1 of 30 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the sanrio niche?

20 brands and 58 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in sanrio?

Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Transparency. The return rate is 0.8%.

When does demand for sanrio peak?

Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the sanrio niche?

Listings span £3.38–£26.21; the average listing price is £12.82 (sweet spot $15–$100). The average incumbent carries 108 reviews — the moat a new listing must climb.

sanrio

Worth a look

Shows low returns (0.8%), but soft demand (-20.1% this quarter) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Great107.71

avg incumbent reviews — the moat a new listing must climb

Competition

Great31%

top-5 click share — an open shelf

Avg price

Good£12.82

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£3.38–£26.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Market size

Bad£93K

£93K/yr · 442K searches

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-20.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, sanrio is a £93K/yr Amazon United Kingdom market (442K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

sanrio market data

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: £103K–£128K; units × avg price
Conversion rate: 1.6%
Avg BSR: #478
Page quality: 0%
Prime: 75%
Sponsored: 82%
Out of stock: 16.6%
Avg brand age: 24 months
Avg seller age: 186 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

20 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

31%

Top 20: 68%

Open market

20%

Get Trend50%
Brand Threads10%
Hello Kitty7%
Ainvliya5%
Funko4%
Driflo4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top sanrio search terms

cinnamoroll335K/yr -19.9%1.1% conv.
cinnamoroll plush39K/yr -23.1%1.2% conv.
cinnamoroll gifts11K/yr -6.6%1.0% conv.
cinnamon roll hello kitty15K/yr -12.8%1.7% conv.
hello kitty cinnamoroll13K/yr -32.9%1.7% conv.
cinnamon roll plush6K/yr -15.3%1.2% conv.
sanrio cinnamoroll6K/yr -26.1%1.5% conv.
cinnamoroll stuff5K/yr -13.8%0.5% conv.
cinnamonroll4K/yr -15.2%1.8% conv.
cinnamoroll squishmallow5K/yr -28.7%1.2% conv.

All search terms

Top sanrio products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Get Trend Cinnamoroll Sanrio Girls Baseball Cap Sunglasses Set Adjustable Kids Sun Hat UV400 Protection Shades Holiday Essentials (Blue Cinnamoroll)

Get Trend£12.404.6★95 rev

Get Trend Cinnamoroll Sanrio Girls Pyjamas Set 5-14 Yrs 2 Pcs Pj Short Bottoms & Soft Breathable Loungewear T-shirt Anime Nightwear (9-10 Years Pink Cinnamoroll)

Get Trend£11.344.5★38 rev

Cinnamoroll Girls Sweatshirt - Official Sanrio Cotton-Blend Long Sleeve Jumper with Crew Neck Ribbed Cuffs & Hem - Soft Breathable Pink Layer for Everyday Wear - Ages 1-13 Years Girls Loungewear

Brand Threads£18.064.5★4 rev

Get Trend Cinnamoroll Sanrio Girls Swimming Costume 5-14 Yrs One Piece Swimsuit Adjustable Bathing Suit Swimwear Swimming Accessory (9-10 Years Blue Cinnamoroll)

Get Trend£11.523.8★112 rev

Get Trend Cinnamoroll Sanrio Womens Pyjamas Sets Button-Down Shirt & Pj Shorts Nightwear Ladies Pyjamas Soft Breathable Loungewear (S Pink Cinnamoroll)

Get Trend£11.244.6★71 rev

Newest

by launch date

Hello Kitty Cinnamoroll Sanrio DIY Journal Kit Gift for Girls Teens A5 Spiral Notebook Sticker Sheets & Accessories Arts & Crafts Set Stationary Supplies Kawaii Anime Gifts (Blue Cinnamoroll)

Hello Kitty£13.31161 rev

3mo ago

Get Trend Cinnamoroll Sanrio Insulated Tumbler 850ml Stainless Steel Water Bottle with Straw & Handle 12H Cold & Hot 5H Leakproof Double Walled Vacuum Travel Metal Flask (Blue Cinnamoroll)

Get Trend£14.0176 rev

8mo ago

Get Trend Cinnamoroll Sanrio Girls Baseball Cap Sunglasses & Scrunchie Set Adjustable Hat 100% UV Shades Holiday Accessory (Purple Cinnamoroll)

Get Trend£12.6683 rev

9mo ago

Get Trend Cinnamoroll Sanrio Girls Pyjama Sets 7-14 Years Button-Down Half-Sleeve Loungewear Shirts & Pj Shorts Soft Comfy Nightwear (11-12 Years Pink Cinnamoroll)

Get Trend£12.2874 rev

9mo ago

Get Trend Cinnamoroll Sanrio Girls Pyjama Sets 7-14 Years Button-Down Half-Sleeve Loungewear Shirts & Pj Shorts Soft Comfy Nightwear (9-10 Years Pink Cinnamoroll)

Get Trend£12.5374 rev

9mo ago

What buyers say about sanrio

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Very nice bag and great quality”

Gifting Purpose15%

“Great Gift For a Child”

Value For Money11%

“Good value for money”

Size-Overall11%

“Perfect fit”

Soft Feel6%

“very soft”

Advertised Vs Actual Product5%

“Just as described”

Fun/Entertainment Experience4%

“Good puzzle”

Strap/String Quality4%

“Cute costume, strong shoulder straps”

Design-Overall4%

“Shame as the design is cute”

Color4%

“Lovely coloured cinni mug”

What buyers complain about

Advertised Vs Actual Product13%

“Not teen size as advertised”

Size-Overall13%

“Not teen size as advertised”

Transparency10%

“Big problem though- when wet its see through”

Durability10%

“Breakages”

Quality-Overall8%

“Bad quality”

Material Quality8%

“material cheap”

Mechanism Issues5%

“Dont bother the first one the handle fell off”

Length5%

“not impressed by the length”

Charging5%

“Charging last up to two days”

Leak-Proof5%

“it leaks slightly”

Top return reasons

Size-Overall24%

Defective Material/Parts14%

Quality-Overall10%

Durability5%

Remote Control4%

Functionality-Overall4%

Shape/Style4%

Adhesion/Stickiness4%

Product Condition4%

Charging4%

Common questions

Is sanrio profitable to sell on Amazon United Kingdom?: The niche generates £93K/yr across 55 tracked products. 1 of 30 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Worth a look (50/100).
How competitive is the sanrio niche?: 20 brands and 58 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in sanrio?: Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Transparency. The return rate is 0.8%.
When does demand for sanrio peak?: Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the sanrio niche?: Listings span £3.38–£26.21; the average listing price is £12.82 (sweet spot $15–$100). The average incumbent carries 108 reviews — the moat a new listing must climb.

sanrio

sanrio market data

Competition & brand share

Demand & seasonality

Top sanrio search terms

Top sanrio products on Amazon

Top sellers

Newest

Trending

What buyers say about sanrio

What buyers love

What buyers complain about

Top return reasons

Common questions

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