Skip to content

Sandals

Maybe

Search demand grew +317.8% this quarter. But buyers convert on only 0.3% of searches, so Sandals is a Maybe.

Flapen Score
64
64 / 100
Top 5% of 2,461 Fashion niches · +16 vs the category median of 48
Market size
£340K/yr4.9M searches / yr
90-day growth
+317.8%search demand this quarter
Competition
10%top-5 click share · 53 brands · 140 sellers

Flapen Score

Sandals against its category

The dotted line is the Fashion average. Past it, Sandals is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sandals market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sandals 4.9M times last year and spent an estimated £340K. The top 5 brands take 64% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +317.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £340K a year.

Searches, last 12 months
4.9M
Growth, 90 days vs prior 90
+317.8%
Conversion, latest week
0.3%
Market size, estimated
£340Ka year
Peak month
July14.7× the quietest month
Top search term
skechers sandals for women895K searches a year

02 · Price

A sale here is worth £23.13.

Listings sell for £23.13 on average, from £6.70 to £53.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £23.13 that is £0 to £2K a year per listing.

Average price
£23.13inside the $15 to $100 sweet spot
Price range
£6.70–£53.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
6.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #219 within Shoes. It carries 4,803 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
83%
Out of stock, average day
1.6%
Average rank
#219in Shoes
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,803per listing
Listings tracked
323

04 · Newcomers

4 of last year's 62 launches cleared the first-year sales bar.

62 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
62
Successful launches
4Amazon's first-year sales bar
Average brand age
49 months

Products

Top Sandals products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 10% of clicks, no more. An open shelf where new products get seen.

£0£3K£7K£10K£14K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

53 falling

Sellers

140

Est. top-5 brand share

64%

Top 20: 90%

Est. top-5 click share

10%

Top 20: 27%

Open market

38%

  • Skechers30%
  • Crocs12%
  • Amazon Essentials9%
  • FITORY4%
  • DREAM PAIRS3%
  • Pavers3%

Demand

Sandals search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450K350KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 14.7×

Search terms

Top Sandals search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • skechers sandals for women895K/yr
  • womens sandals557K/yr
  • ladies sandals558K/yr
  • sandals460K/yr
  • crocs sandals for women224K/yr
  • pavers sandals for women203K/yr
  • skechers sandals224K/yr
  • wide fit sandals for women182K/yr
  • clarks sandals for women200K/yr
  • closed toe sandals for women165K/yr

Reviews and returns

What reviews say buyers love and hate about Sandals

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Comfort-Overall”
22%of negative reviews mention “Size-Overall”
6.6%of orders come back
“Too wide”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sandals questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data