Sandals
MaybeSearch demand grew +317.8% this quarter. But buyers convert on only 0.3% of searches, so Sandals is a Maybe.
- Flapen Score
- 64 / 100Top 5% of 2,461 Fashion niches · +16 vs the category median of 4864
- Market size
- £340K/yr4.9M searches / yr
- 90-day growth
- +317.8%search demand this quarter
- Competition
- 10%top-5 click share · 53 brands · 140 sellers
Flapen Score
Sandals against its category
The dotted line is the Fashion average. Past it, Sandals is stronger. Inside it, weaker.
Market
The Sandals market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sandals 4.9M times last year and spent an estimated £340K. The top 5 brands take 64% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +317.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £340K a year.
- Searches, last 12 months
- 4.9M
- Growth, 90 days vs prior 90
- +317.8%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £340Ka year
- Peak month
- July14.7× the quietest month
- Top search term
- skechers sandals for women895K searches a year
02 · Price
A sale here is worth £23.13.
Listings sell for £23.13 on average, from £6.70 to £53.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £23.13 that is £0 to £2K a year per listing.
- Average price
- £23.13inside the $15 to $100 sweet spot
- Price range
- £6.70–£53.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 6.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #219 within Shoes. It carries 4,803 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 83%
- Out of stock, average day
- 1.6%
- Average rank
- #219in Shoes
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,803per listing
- Listings tracked
- 323
04 · Newcomers
4 of last year's 62 launches cleared the first-year sales bar.
62 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 62
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Sandals products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Skechers Womens GO Walk Flex Sandal Sublime Taupe Textile 4 UK
- Price
- £34.76
- Rating
- 4.4/5
- Reviews
- 2,838
- Age
- 3y ago

Crocs Womens Brooklyn Women Low Wedge W Clog Black 6 UK
- Price
- £25.60
- Rating
- 4.4/5
- Reviews
- 18,878
- Age
- 2y ago

Skechers Womens BOBS Desert Kiss Ankle Strap Sandals Black Microfiber Suede/ Gore Trim 6 UK
- Price
- £24.80
- Rating
- 4.4/5
- Reviews
- 10,517
- Age
- 2y ago

Skechers Reggae Slim Vacay Womens Sandals - SS21-6 UK
- Price
- £25.74
- Rating
- 4.4/5
- Reviews
- 12,271
- Age
- 2y ago

Skechers Womens Go Walk Arch Fit Sandal Polished Sandals Navy Textile 6 UK
- Price
- £33.72
- Rating
- 4.5/5
- Reviews
- 850
- Age
- 3y ago
Trending
estimated 90-day click momentum
Amazon Essentials Womens Thong Sandal Gold 7 UK
- Price
- £9.78
- Rating
- 4.2/5
- Reviews
- 23,780
- Age
- 7y ago

Skechers Womens Go Walk Flex Sandal Illuminate Slip-In Trainers Taupe Textile 6 UK
- Price
- £38.46
- Rating
- 4.4/5
- Reviews
- 929
- Age
- 1y ago

Skechers Womens Go Walk Flex Sandal Sublime Sandals Sage Textile 6 UK
- Price
- £34.06
- Rating
- 4.4/5
- Reviews
- 2,838
- Age
- 3y ago

Skechers Womens Summits Sandal Sweetly Evolved Slip-In Trainers Taupe Knit 6 UK
- Price
- £46.89
- Rating
- 4.4/5
- Reviews
- 682
- Age
- 7mo ago

Skechers Womens DLux Walker Sandal New Block Sandals Blush Mesh 7 UK
- Price
- £31.20
- Rating
- 4.3/5
- Reviews
- 3,964
- Age
- 2y ago
Newest
by launch date
Skechers Womens Summits Sandal Sweetly Evolved Slip-In Trainers Taupe Knit 6 UK
- Price
- £46.89
- Rating
- 4.4/5
- Reviews
- 682
- Age
- 7mo ago

Litfun Womens Cork Footbed Sandal Summer Slip On Slide Sandals with Adjustable Buckle Black 39
- Price
- £17.67
- Rating
- 4.6/5
- Reviews
- 1,466
- Age
- 7mo ago

Litfun Womens Genuine Suede Cork Footbed Sandals Comfortable Summer Slides with Adjustable Buckle Black 39
- Price
- £18.46
- Rating
- 4.4/5
- Reviews
- 1,512
- Age
- 8mo ago

KIDMI Womens Vegan Upper Sandals with Arch Support Cork Footbed Summer Adjustable Slide Sandals Mocha 39 (size 6-6.5)
- Price
- £21.41
- Rating
- 4.5/5
- Reviews
- 1,922
- Age
- 1y ago

Crocs Women Sandal Getaway Strappy Truffle 6 UK Women
- Price
- £25.40
- Rating
- 4.4/5
- Reviews
- 9,502
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 10% of clicks, no more. An open shelf where new products get seen.
Brands
53 falling
Sellers
140
Est. top-5 brand share
64%
Top 20: 90%
Est. top-5 click share
10%
Top 20: 27%
Open market
38%
- Skechers30%
- Crocs12%
- Amazon Essentials9%
- FITORY4%
- DREAM PAIRS3%
- Pavers3%
Demand
Sandals search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 14.7×
Search terms
Top Sandals search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- skechers sandals for women895K/yr
- womens sandals557K/yr
- ladies sandals558K/yr
- sandals460K/yr
- crocs sandals for women224K/yr
- pavers sandals for women203K/yr
- skechers sandals224K/yr
- wide fit sandals for women182K/yr
- clarks sandals for women200K/yr
- closed toe sandals for women165K/yr
Reviews and returns
What reviews say buyers love and hate about Sandals
We read the reviews and the return reasons for every product selling here.
“Too wide”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sandals questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









