Sandals
MaybeSearch demand grew +317.8% this quarter. But buyers convert on only 0.3% of searches, so Sandals is a Maybe.
- Flapen Score
- 64 / 100Top 5% of 2,461 Fashion niches · +16 vs the category median of 4864
- Market size
- £340K/yr4.9M searches / yr
- 90-day growth
- +317.8%search demand this quarter
- Competition
- 10%top-5 click share · 53 brands · 140 sellers
Flapen Score
Sandals against its category
The dotted line is the Fashion average. Past it, Sandals is stronger. Inside it, weaker.
Market
The Sandals market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sandals 4.9M times last year and spent an estimated £340K. The top 5 brands take 64% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +317.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £340K a year.
- Searches, last 12 months
- 4.9M
- Growth, 90 days vs prior 90
- +317.8%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £340Ka year
- Peak month
- July14.7× the quietest month
- Top search term
- skechers sandals for women895K searches a year
02 · Price
A sale here is worth £23.13.
Listings sell for £23.13 on average, from £6.70 to £53.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £23.13 that is £0 to £2K a year per listing.
- Average price
- £23.13inside the $15 to $100 sweet spot
- Price range
- £6.70–£53.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 6.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #219 within Shoes. It carries 4,803 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 83%
- Out of stock, average day
- 1.6%
- Average rank
- #219in Shoes
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,803per listing
- Listings tracked
- 323
04 · Newcomers
Amazon counts 4 of last year's 62 launches as successful.
62 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 62
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Sandals products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Skechers Womens GO Walk Flex Sandal Sublime Taupe Textile 4 UK
- Price
- £34.76
- Rating
- 4.4/5
- Reviews
- 2,838
- Age
- 3y ago

Crocs Womens Brooklyn Women Low Wedge W Clog Black 6 UK
- Price
- £25.60
- Rating
- 4.4/5
- Reviews
- 18,878
- Age
- 2y ago

Skechers Womens BOBS Desert Kiss Ankle Strap Sandals Black Microfiber Suede/ Gore Trim 6 UK
- Price
- £24.80
- Rating
- 4.4/5
- Reviews
- 10,517
- Age
- 2y ago

Skechers Reggae Slim Vacay Womens Sandals - SS21-6 UK
- Price
- £25.74
- Rating
- 4.4/5
- Reviews
- 12,271
- Age
- 2y ago

Skechers Womens Go Walk Arch Fit Sandal Polished Sandals Navy Textile 6 UK
- Price
- £33.72
- Rating
- 4.5/5
- Reviews
- 850
- Age
- 3y ago
Trending
90-day click momentum
Amazon Essentials Womens Thong Sandal Gold 7 UK
- Price
- £9.78
- Rating
- 4.2/5
- Reviews
- 23,780
- Age
- 7y ago

Skechers Womens Go Walk Flex Sandal Illuminate Slip-In Trainers Taupe Textile 6 UK
- Price
- £38.46
- Rating
- 4.4/5
- Reviews
- 929
- Age
- 1y ago

Skechers Womens Go Walk Flex Sandal Sublime Sandals Sage Textile 6 UK
- Price
- £34.06
- Rating
- 4.4/5
- Reviews
- 2,838
- Age
- 3y ago

Skechers Womens Summits Sandal Sweetly Evolved Slip-In Trainers Taupe Knit 6 UK
- Price
- £46.89
- Rating
- 4.4/5
- Reviews
- 682
- Age
- 7mo ago

Skechers Womens DLux Walker Sandal New Block Sandals Blush Mesh 7 UK
- Price
- £31.20
- Rating
- 4.3/5
- Reviews
- 3,964
- Age
- 2y ago
Newest
by launch date
Skechers Womens Summits Sandal Sweetly Evolved Slip-In Trainers Taupe Knit 6 UK
- Price
- £46.89
- Rating
- 4.4/5
- Reviews
- 682
- Age
- 7mo ago

Litfun Womens Cork Footbed Sandal Summer Slip On Slide Sandals with Adjustable Buckle Black 39
- Price
- £17.67
- Rating
- 4.6/5
- Reviews
- 1,466
- Age
- 7mo ago

Litfun Womens Genuine Suede Cork Footbed Sandals Comfortable Summer Slides with Adjustable Buckle Black 39
- Price
- £18.46
- Rating
- 4.4/5
- Reviews
- 1,512
- Age
- 8mo ago

KIDMI Womens Vegan Upper Sandals with Arch Support Cork Footbed Summer Adjustable Slide Sandals Mocha 39 (size 6-6.5)
- Price
- £21.41
- Rating
- 4.5/5
- Reviews
- 1,922
- Age
- 1y ago

Crocs Women Sandal Getaway Strappy Truffle 6 UK Women
- Price
- £25.40
- Rating
- 4.4/5
- Reviews
- 9,502
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 10% of clicks. An open shelf where new products get seen.
Brands
53 falling
Sellers
140
Top-5 brand share
64%
Top 20: 90%
Top-5 click share
10%
Top 20: 27%
Open market
38%
- Skechers30%
- Crocs12%
- Amazon Essentials9%
- FITORY4%
- DREAM PAIRS3%
- Pavers3%
Demand
Sandals search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 14.7×
Search terms
Top Sandals search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- skechers sandals for women895K/yr
- womens sandals557K/yr
- ladies sandals558K/yr
- sandals460K/yr
- crocs sandals for women224K/yr
- pavers sandals for women203K/yr
- skechers sandals224K/yr
- wide fit sandals for women182K/yr
- clarks sandals for women200K/yr
- closed toe sandals for women165K/yr
Reviews and returns
What reviews say buyers love and hate about Sandals
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too wide
not a good fit
Small and narrow
The strap is so baggy
straps arent adjustable
strap at back too short
Not comfy
not as comfortable as the reviews hurt between the toes
made it uncomfortable to walk
the quality control on these is poor
Considering the price of these I was expecting much higher quality
Poor quality
Too narrow for me unfortunately
not a good fit for my feet
The length of the toe piece is very long
Love
Comfortable and nice looking
Comfortable shoes
Comfortable shoes
easy to fit
Excellent fit
fit as expected
reasonably priced
Good value for money
Good for the price
Excellent quality
Really well made
Great quality pair of shoes
Nice blue colour
Lovely colour
The colour I selected is very cool as well
Return
6.6% Return rate 69% Fixable by listing
Too wide
not a good fit
Small and narrow
Too narrow for me unfortunately
not a good fit for my feet
The length of the toe piece is very long
Too narrow for me unfortunately
Too wide
a bit wide
Not comfy
not as comfortable as the reviews hurt between the toes
made it uncomfortable to walk
The strap is so baggy
straps arent adjustable
strap at back too short
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sandals questions
Answered from the same tracked data.









