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Saja Boys Costume

Fail

Demand is soft, at -63.0% this quarter, so Saja Boys Costume is a Fail.

Flapen Score
38
38 / 100
Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 48
Market size
£60K/yr312K searches / yr
90-day growth
-63.0%search demand this quarter
Competition
75%top-5 click share · 9 brands · 15 sellers

Flapen Score

Saja Boys Costume against its category

The dotted line is the Fashion average. Past it, Saja Boys Costume is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Saja Boys Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Saja Boys Costume 312K times last year and spent an estimated £60K. The top 5 brands take 93% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -63.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
312K
Growth, 90 days vs prior 90
-63.0%
Conversion, latest week
1.0%
Market size, estimated
£60Ka year
Top search term
saja boys costume107K searches a year

02 · Price

A sale here is worth £19.19.

Listings sell for £19.19 on average, from £8.33 to £36.07. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £19.19 that is £0 to £2K a year per listing.

Average price
£19.19inside the $15 to $100 sweet spot
Price range
£8.33–£36.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 33.4% of listings are out of stock. The average listing ranks #1,567 within Girls. It carries 237 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
88%
Out of stock, average day
33.4%
Average rank
#1,567in Girls
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
237per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Saja Boys Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9

Sellers

15

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

5%

  • KPop Demon Hunters36%
  • Kitimi30%
  • Metaparty15%
  • GOLDSTITCH7%
  • Struts5%
  • shyhand2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Saja Boys Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 9.6× · 9 of 12 months tracked

Search terms

Top Saja Boys Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • saja boys costume107K/yr
  • jinu costume22K/yr
  • jinu kpop demon hunters costume47K/yr
  • k pop demon hunters costume boys17K/yr
  • saja boys costume kids30K/yr
  • kpop demon hunters costume boys15K/yr
  • jinu costume kids8K/yr
  • boys kpop demon hunters costume5K/yr
  • kpop demon hunters saja boys costume6K/yr
  • saja boys costume adult4K/yr

Reviews and returns

What reviews say buyers love and hate about Saja Boys Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality50%−0.22

it is very very cheap material

Aside from the disgustingly cheap material used

Value For Money17%−0.03

Cheap

Quality-Overall11%+1.26

Poor quality

Strength11%−0.04

flimsy red ribbon

Stitch/Finish/Polish11%−0.04

its basically fabric stitched into this shape

Love

Quality-Overall47%+1.26

great quality costume

Good quality t-shirt and speedy delivery

Good quality pleased with the t-shirt

Size-Overall47%+3.64

fit my child perfect

fit him well

Good sizing

Value For Money7%−0.03

is good value for money

Return

1.0% Return rate 92% Fixable by listing

Size-Overall93%██▇█▇█
Quality-Overall2%▁▁█▇▁▁

Poor quality

Gap/Hole2%▁▁▁▁█▁
Product Condition2%▁▁█▁▁▁
Smell1%▁▁▁█▁▁

FAQ

Common Saja Boys Costume questions

Answered from the same tracked data.