Safari Hat
MaybeSearch demand grew +207.6% this quarter. But shoppers spend only $53K a year here, so Safari Hat is a Maybe.
- Flapen Score
- 61 / 100Top 10% of 2,461 Fashion niches · +13 vs the category median of 4861
- Market size
- £53K/yr282K searches / yr
- 90-day growth
- +207.6%search demand this quarter
- Competition
- 18%top-5 click share · 51 brands · 84 sellers
Flapen Score
Safari Hat against its category
The dotted line is the Fashion average. Past it, Safari Hat is stronger. Inside it, weaker.
Market
The Safari Hat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Safari Hat 282K times last year and spent an estimated £53K. The top 5 brands take 40% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +207.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.
- Searches, last 12 months
- 282K
- Growth, 90 days vs prior 90
- +207.6%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £53Ka year
- Peak month
- July4.2× the quietest month
- Top search term
- boonie hat43K searches a year
02 · Price
A sale here is worth £12.47.
Listings sell for £12.47 on average, from £4.85 to £24.86. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £12.47 that is £0 to £1K a year per listing.
- Average price
- £12.47under the $15 to $100 sweet spot
- Price range
- £4.85–£24.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 3.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #252 within Accessories. It carries 2,204 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 97%
- Out of stock, average day
- 2.1%
- Average rank
- #252in Accessories
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,204per listing
- Listings tracked
- 111
04 · Newcomers
Amazon counts 2 of last year's 19 launches as successful.
19 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 19
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Safari Hat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Coolwife Bucket Hats Boonie Hats Wide Brim Foldable Jungle Fishing Hiking Beach Sun Cap (A Army Green)
- Price
- £6.44
- Rating
- 4.3/5
- Reviews
- 139
- Age
- 3y ago

FURTALK Sun Hat for Women Men UV Protection Safari Hat Women Summer Wide Brim Packable UPF80 Hiking Fishing Cowboy Style Beige
- Price
- £13.18
- Rating
- 4.5/5
- Reviews
- 294
- Age
- 2y ago

Decentron Outdoor UPF50+ Mesh Sun Hat Wide Brim Fishing Hat with Neck Flap Hiking Bucket Hats for Men Women (Dark Grey)
- Price
- £13.40
- Rating
- 4.6/5
- Reviews
- 931
- Age
- 7y ago

Wmcaps Sun Hats Wide Brim UPF 50+ Sun Hats for Men Summer Beach Safari Hat UV Protection Foldable Fishsing Walking Hiking Boonie Hat with Breathable Mesh and Adjustable Chin Strap (Dark Grey)
- Price
- £11.21
- Rating
- 4.4/5
- Reviews
- 207
- Age
- 3y ago

UNIPRIMEBBQ Fishing hat Wide Brim Sun Protection Hat with Breathable Safari hat and Fisherman hat Hiking Hats Boonie Hats for Man Gray
- Price
- £11.72
- Rating
- 4.5/5
- Reviews
- 1,154
- Age
- 5y ago
Trending
90-day click momentum
Wide Brim Sun Hats for Men UV Outdoor Packable Bucket Hats Men Boonie Hat Mens Sun Hat for Side Press Studs Air Vents Safari Hat for Men Fishing Hiking Beach Birthday Mens Gifts Dark Gray
- Price
- £7.98
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 3mo ago

TOP-EX CoolingUPF 50 Mens Sun Hat with Neck Protection Wide Brim Summer UV Protection Hiking Safari Hat Waterproof Fishing Boonie Hats Breathable Womens Sunhat for Outdoor Gardening Grey XL/XXL
- Price
- £19.91
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 1y ago

TOP-EX Cooling UPF 50 Mens Sun Hat with Neck Protection Wide Brim Summer UV Protection Hiking Safari Hat Waterproof Fishing Boonie Hats Breathable Womens Sunhat for Gardening Darkgrey L/XL
- Price
- £19.45
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 1y ago

Wmcaps Sun Hats for Men Wide Brim UPF 50 Sun Hats Summer Mesh UV Protection Beach Safari Hat Fishing Walking Hiking Boonie Hat with Adjustable Chin Strap Waterproof Breathable (Dark Grey)
- Price
- £11.41
- Rating
- 4.4/5
- Reviews
- 551
- Age
- 3y ago

UNIPRIMEBBQ Fishing hat Wide Brim Sun Protection Hat with Breathable Safari hat and Fisherman hat Hiking Hats Boonie Hats for Man Gray
- Price
- £11.72
- Rating
- 4.5/5
- Reviews
- 1,154
- Age
- 5y ago
Newest
by launch date
Wide Brim Sun Hats for Men UV Outdoor Packable Bucket Hats Men Boonie Hat Mens Sun Hat for Side Press Studs Air Vents Safari Hat for Men Fishing Hiking Beach Birthday Mens Gifts Dark Gray
- Price
- £7.98
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 3mo ago

ehsbuy Safari Sun Hats for Men Wide Brim Foldable Cotton Breathable Cowboy Style Boonie Summer Bucket Hat with Adjustable Chin Strap for Fishing Hiking Outdoor
- Price
- £6.90
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 1y ago

FURTALK Sun Hats for Men Fishing Hat UPF 80+ Foldable Wide Brim Outdoor Hiking Beach Summer Hats Khaki
- Price
- £13.80
- Rating
- 4.6/5
- Reviews
- 1,187
- Age
- 1y ago

TOP-EX Cooling UPF 50 Mens Sun Hat with Neck Protection Wide Brim Summer UV Protection Hiking Safari Hat Waterproof Fishing Boonie Hats Breathable Womens Sunhat for Gardening Darkgrey L/XL
- Price
- £19.45
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 1y ago

TOP-EX CoolingUPF 50 Mens Sun Hat with Neck Protection Wide Brim Summer UV Protection Hiking Safari Hat Waterproof Fishing Boonie Hats Breathable Womens Sunhat for Outdoor Gardening Grey XL/XXL
- Price
- £19.91
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 18% of clicks. An open shelf where new products get seen.
Brands
51 rising
Sellers
84
Top-5 brand share
40%
Top 20: 82%
Top-5 click share
18%
Top 20: 49%
Open market
54%
- TOP-EX10%
- Comhats9%
- Coolwife8%
- Decentron7%
- Wmcaps7%
- FURTALK6%
Demand
Safari Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.2×
Search terms
Top Safari Hat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- boonie hat43K/yr
- safari hat59K/yr
- boonie hats for men26K/yr
- fishing hat37K/yr
- bush hat19K/yr
- fishing hats for men18K/yr
- bush hats for men uk7K/yr
- boonie hats10K/yr
- summer hat men7K/yr
- mens summer hats uk6K/yr
Reviews and returns
What reviews say buyers love and hate about Safari Hat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Far too big
On the small size
it is a little bit tight on me
It is a hat of terrible quality
Cheap
Poor quality
The rope strap broke pretty much as soon as it arrived sadly
the holding string sometimes can be a bit annoying
No chin strap included
Awkward shape
Doesn't line up straight
Rubbish,no form at all
Thin material
Very thin
Love
Good quality and adjustable fit
Excellent product
Seems well made
Exactly as described and fits well
Excellent fit
The fit feels comfortable
Worth it
Good price
Great value
So comfortable
comfortable to me
Comfortable to wear
very light easy fitting
Super lightweight
This Columbia cap is super lightweight with air vents to stay as cool as possible
Return
3.4% Return rate 87% Fixable by listing
Far too big
On the small size
it is a little bit tight on me
Awkward shape
Doesn't line up straight
Rubbish,no form at all
It is a hat of terrible quality
Cheap
Poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Safari Hat questions
Answered from the same tracked data.









