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Safari Hat

Maybe

Search demand grew +207.6% this quarter. But shoppers spend only $53K a year here, so Safari Hat is a Maybe.

Flapen Score
61
61 / 100
Top 10% of 2,461 Fashion niches · +13 vs the category median of 48
Market size
£53K/yr282K searches / yr
90-day growth
+207.6%search demand this quarter
Competition
18%top-5 click share · 51 brands · 84 sellers

Flapen Score

Safari Hat against its category

The dotted line is the Fashion average. Past it, Safari Hat is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Safari Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Safari Hat 282K times last year and spent an estimated £53K. The top 5 brands take 40% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +207.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
282K
Growth, 90 days vs prior 90
+207.6%
Conversion, latest week
1.5%
Market size, estimated
£53Ka year
Peak month
July4.2× the quietest month
Top search term
boonie hat43K searches a year

02 · Price

A sale here is worth £12.47.

Listings sell for £12.47 on average, from £4.85 to £24.86. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £12.47 that is £0 to £1K a year per listing.

Average price
£12.47under the $15 to $100 sweet spot
Price range
£4.85–£24.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #252 within Accessories. It carries 2,204 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
97%
Out of stock, average day
2.1%
Average rank
#252in Accessories
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,204per listing
Listings tracked
111

04 · Newcomers

Amazon counts 2 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Safari Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

51 rising

Sellers

84

Top-5 brand share

40%

Top 20: 82%

Top-5 click share

18%

Top 20: 49%

Open market

54%

  • TOP-EX10%
  • Comhats9%
  • Coolwife8%
  • Decentron7%
  • Wmcaps7%
  • FURTALK6%

Demand

Safari Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.2×

Search terms

Top Safari Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boonie hat43K/yr
  • safari hat59K/yr
  • boonie hats for men26K/yr
  • fishing hat37K/yr
  • bush hat19K/yr
  • fishing hats for men18K/yr
  • bush hats for men uk7K/yr
  • boonie hats10K/yr
  • summer hat men7K/yr
  • mens summer hats uk6K/yr

Reviews and returns

What reviews say buyers love and hate about Safari Hat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall37%−0.21

Far too big

On the small size

it is a little bit tight on me

Quality-Overall9%+0.90

It is a hat of terrible quality

Cheap

Poor quality

Strap/String Quality6%−0.04

The rope strap broke pretty much as soon as it arrived sadly

the holding string sometimes can be a bit annoying

No chin strap included

Shape/Style3%−0.07

Awkward shape

Doesn't line up straight

Rubbish,no form at all

Thin3%−0.05

Thin material

Very thin

Love

Quality-Overall20%+0.90

Good quality and adjustable fit

Excellent product

Seems well made

Size-Overall19%−0.21

Exactly as described and fits well

Excellent fit

The fit feels comfortable

Value For Money13%

Worth it

Good price

Great value

Comfort-Overall6%+0.67

So comfortable

comfortable to me

Comfortable to wear

Weight Light5%

very light easy fitting

Super lightweight

This Columbia cap is super lightweight with air vents to stay as cool as possible

Return

3.4% Return rate 87% Fixable by listing

Size-Overall67%▇█████

Far too big

On the small size

it is a little bit tight on me

Shape/Style5%▇▂██▅▅

Awkward shape

Doesn't line up straight

Rubbish,no form at all

Color5%▄▆▇██▅
Quality-Overall3%▆█▂▆▄▄

It is a hat of terrible quality

Cheap

Poor quality

Advertised Vs Actual Product3%▃▆▅▇▅█

FAQ

Common Safari Hat questions

Answered from the same tracked data.