Saddle Soap
FailDemand is soft, at -31.4% this quarter, so Saddle Soap is a Fail.
- Flapen Score
- 44 / 100Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 4844
- Market size
- £129K/yr99K searches / yr
- 90-day growth
- -31.4%search demand this quarter
- Competition
- 67%top-5 click share · 14 brands · 52 sellers
Flapen Score
Saddle Soap against its category
The dotted line is the Fashion average. Past it, Saddle Soap is stronger. Inside it, weaker.
Market
The Saddle Soap market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Saddle Soap 99K times last year and spent an estimated £129K. The top 5 brands take 81% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
13.7% of searches ended in a purchase last week.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- -31.4%
- Conversion, latest week
- 13.7%
- Market size, estimated
- £129Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- saddle soap76K searches a year
02 · Price
A sale here is worth £9.47.
Listings sell for £9.47 on average, from £5.07 to £30.92. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.47 that is £5K to £7K a year per listing.
- Average price
- £9.47under the $15 to $100 sweet spot
- Price range
- £5.07–£30.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #228 within Shoe, Jewellery & Watch Accessories. It carries 4,666 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #228in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,666per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Saddle Soap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Glycerin & Eucalyptus Leather and Saddle Soap 100mL | Deep Cleansing & Conditioning | Ideal for Saddles Boots Jackets & More | Protects Softens & Restores
- Price
- £5.56
- Rating
- 4.5/5
- Reviews
- 153
- Age
- 1y ago
Fiebings White Saddle Soap for Leather (3.5 oz Tin) - Leather Cleaner & Conditioner to Soften & Protect Leathercraft Car Seat Couch Shoe & Saddles
- Price
- £6.61
- Rating
- 4.7/5
- Reviews
- 1,493
- Age
- 11y ago
Gold Label Saddle Soap - Hard Glycerin soap Bar - Ideal to use for cleaning saddles handbags upholstery footwear and all genuine leather products. (100g)
- Price
- £5.07
- Rating
- 4.3/5
- Reviews
- 158
- Age
- 2y ago
NAF Leather Soft Soap 450g Glycerine Leather Cleaner & Conditioner
- Price
- £5.88
- Rating
- 4.6/5
- Reviews
- 573
- Age
- 11y ago
NAF Leather Saddle Soap 250g Traditional Glycerine-Based Soap for Saddles & Tack Cleans Conditions & Protects Leather Soft Paste Formula for Everyday Use
- Price
- £5.54
- Rating
- 4.7/5
- Reviews
- 567
- Age
- 11y ago
Trending
90-day click momentum
Jevvu 10PCS Leather Care Kit Saddle Soap Mink Oil & Waterproof Wax Shoe Shine Kit for Boots Leather Shoes & Cowboy Boots Boot Cleaning Kit with Horsehair Brushes Polish Cloths & Towel Gift Set
- Price
- £16.27
- Rating
- 4.9/5
- Reviews
- 49
- Age
- 6mo ago
Renapur Leather Balsam Natural Balm Conditioner and Restorer (125 ml Box + Applicator Sponge) Protector for Leather Sofas Furniture Shoes Bags Car Seats Saddlery & Tack
- Price
- £8.34
- Rating
- 4.7/5
- Reviews
- 1,341
- Age
- 10y ago
100g Saddle Soap for Leather Sofa&Boots Leather Saddle Cleaner&Handbag Cleaner Fast Effective Leather Soap Cleans Polishes Waterproofs&Long-Term Protection Leather Balm Maintenance Repair Cream
- Price
- £8.42
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 4mo ago
Leather Honey Complete Leather Care Kit Including Leather Conditioner (8 oz) Leather Cleaner (8 oz) and Two Applicator Cloths for use on Leather Apparel Furniture Auto Interiors Shoes Bags
- Price
- £30.92
- Rating
- 4.4/5
- Reviews
- 69,427
- Age
- 3y ago
100g Saddle Soap for Leather Fast&Effective Leather Cleaner&Conditioner Balm Scented Leather Saddle Soap for Sofa Boots Handbag Car Seats Cleans Polishes Waterproofs&Provides Long-Term Protection
- Price
- £8.51
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 4mo ago
Newest
by launch date100g Saddle Soap for Leather Fast&Effective Leather Cleaner&Conditioner Balm Scented Leather Saddle Soap for Sofa Boots Handbag Car Seats Cleans Polishes Waterproofs&Provides Long-Term Protection
- Price
- £8.51
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 4mo ago
100g Saddle Soap for Leather Sofa&Boots Leather Saddle Cleaner&Handbag Cleaner Fast Effective Leather Soap Cleans Polishes Waterproofs&Long-Term Protection Leather Balm Maintenance Repair Cream
- Price
- £8.42
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 4mo ago
Jevvu 10PCS Leather Care Kit Saddle Soap Mink Oil & Waterproof Wax Shoe Shine Kit for Boots Leather Shoes & Cowboy Boots Boot Cleaning Kit with Horsehair Brushes Polish Cloths & Towel Gift Set
- Price
- £16.27
- Rating
- 4.9/5
- Reviews
- 49
- Age
- 6mo ago
BALORIZ Leather Boot Care Kit Saddle Soap for Leather Mink Oil Applicators & Cloth - Leather Boots Cleaner and Conditioner Kit Leathers Shoe Care Kit for Cowboy Boots Work Boots Men Women Gifts
- Price
- £18.76
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 1y ago
Glycerin & Eucalyptus Leather and Saddle Soap 100mL | Deep Cleansing & Conditioning | Ideal for Saddles Boots Jackets & More | Protects Softens & Restores
- Price
- £5.56
- Rating
- 4.5/5
- Reviews
- 153
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
52
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
16%
- arlo.26%
- Fiebing's22%
- NAF17%
- Nature Child11%
- LINCOLN6%
- LEATHER Honey3%
- Open — no brand owns it (8 brands, 16%)
Demand
Saddle Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Saddle Soap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- saddle soap76K/yr
- saddle soap for leather19K/yr
- leather soap5K/yr
Reviews and returns
What reviews say buyers love and hate about Saddle Soap
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Expensive
A little pricey
Waste of money
Not the best
Low quality
Rubbish
doesn't really smell of anything
the smell is not very nice
The soap itself has very mild smell
as it is a big can, not soon
Small size
it's a small tin
Cleaned a 3 piece leather suite with this which was very dirty
sadly, no saddle to clean
Love
was very pleased with the results
Excellent product
Good quality
Does as advertised great
Works as specified
Works as itshould
Great value for money
Good value for money
Good value
Easy to use
Easy to apply
This was so easy to use on my handbags
Super easy to apply with the sponge and nice and natural too so no strong smells
Smells amazing
Has a gentle smell when using
Return
0.3% Return rate 14% Fixable by listing
Didnt work, will clean but wont take out a stain
It didnt work
Don't work rubbish
doesn't really smell of anything
the smell is not very nice
The soap itself has very mild smell
as it is a big can, not soon
Small size
it's a small tin
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Saddle Soap questions
Answered from the same tracked data.