Russian Hat

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -65.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months

194K

Growth, 90 days vs prior 90

-65.1%

Conversion, latest week

2.2%

Market size, estimated

£51Ka year

Peak month

December14.7× the quietest month

Top search term

ushanka36K searches a year

Listings sell for £11.71 on average, from £4.47 to £33.27. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.71 that is £0 to £1K a year per listing.

Average price

£11.71under the $15 to $100 sweet spot

Price range

£4.47–£33.27

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

3.4%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 22.4% of listings are out of stock. The average listing ranks #162 within Accessories. It carries 769 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

87%

Out of stock, average day

22.4%

Average rank

#162in Accessories

Average rating

4.31 starsAmazon United Kingdom average 4.36 stars

Average reviews

769per listing

Listings tracked

62

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months