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Running Underwear Men

Running Underwear Men shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look
Market size 35Growth 56Conversion 29Competition 88Returns 99Price range 78Avg price 95Brand share 19Review moat 23Quality gap 50
This niche Category average

Is Running Underwear Men profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Running Underwear Men is a £169K/yr Amazon United Kingdom market (311K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Running Underwear Men: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +29.8% over the last 90 days and 2.4% of searches end in a purchase.

£169K

revenue / yr

Units sold / yr8K
Search volume / yr+29.8%311K
Conversion rate2.4%
Avg price£23.08

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers14 · 37
Top-5 product click share27%
Open market7%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 78 products

Sponsored placement62%
New entrants (1y)6· 1 succeeded
Avg rating4.5★
Avg reviews7,436

Top Running Underwear Men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

37

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

27%

Top 20: 59%

Open market

6%

  • Under Armour46%
  • DANISH ENDURANCE39%
  • IGOLUMON3%
  • Liang Rou2%
  • Reebok2%
  • STEP ONE2%
  • Open — no brand owns it (8 brands, 6%)

Running Underwear Men demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume311KCVR2.4%Products78Brands14Top 5 Brands93%OOS Rate0.5%Rating4.5★Reviews7,436Avg BSR#66
15K10KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Top Running Underwear Men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • under armour boxers118K/yr
  • danish endurance underwear61K/yr
  • mens sports underwear13K/yr
  • under armour boxerjock11K/yr
  • underarmour boxers for men17K/yr
  • sports underwear men11K/yr
  • under armour underwear mens9K/yr
  • danish endurance boxers8K/yr
  • sports boxers men8K/yr
  • mens under armour boxers8K/yr

What reviews say buyers love and hate about Running Underwear Men

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Comfort-Overall32%

Extremely Comfortable

Size-Overall18%

fit in all the places you want them to

Quality-Overall15%

They are very well made

Value For Money5%

Well worth the money

Material Quality5%

Very soft material

What buyers complain about

66% of reviews
Size-Overall29%

Poor Fit

Quality-Overall8%

Not quite as good as the advertising

Durability4%

Torn apart after worn once while on holiday

Gap/Hole4%

Some have holes

Advertised Vs Actual Product4%

Misinformation

Running Underwear Men return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

71%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
66%
2Compression
11%
3Quality-Overall
6%
4Waist Fit
3%
5Comfort-Overall
3%

Common Running Underwear Men questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Running Underwear Men 56/100 on Amazon United Kingdom — Worth a look. The niche generates £169K/yr across 78 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved +29.8% over the last 90 days.
Search demand for Running Underwear Men on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.4× the quietest.