running underwear men
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£23.08avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great£7.69–£41.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+29.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£169K£169K/yr · 311K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,435.67avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, running underwear men is a £169K/yr Amazon United Kingdom market (311K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
running underwear men market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £138K–£185K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 62%
- Out of stock
- 0.5%
- Avg brand age
- 47 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
14 rising
Sellers
37
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
27%
Top 20: 59%
Open market
6%
- Under Armour46%
- DANISH ENDURANCE39%
- IGOLUMON3%
- Liang Rou2%
- Reebok2%
- STEP ONE2%
- Open — no brand owns it (8 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +29.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top running underwear men search terms
- under armour boxers118K/yr
- danish endurance underwear61K/yr
- mens sports underwear13K/yr
- under armour boxerjock11K/yr
- underarmour boxers for men17K/yr
- sports underwear men11K/yr
- under armour underwear mens9K/yr
- danish endurance boxers8K/yr
- sports boxers men8K/yr
- mens under armour boxers8K/yr
Top running underwear men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Under Armour Mens 3-Pack Performance Tech Boxer Brief with 6 Inseam Breathable Moisture Wicking Soft Touch All-Day Comfort Black Black M
Under Armour£18.644.7★612 rev
Under Armour Mens 3-Pack Performance Tech Mesh Boxer Brief 6 Inseam Breathable Moisture Wicking Soft Touch All-Day Comfort Black L
Under Armour£17.994.7★345 rev
DANISH ENDURANCE Running Boxers Men Anti Chafing Underwear Long Leg or Regular Sports Boxers 3 Pack Multicolour (1x Black 1x Blue 1x Green) XL
DANISH ENDURANCE£20.464.4★18,064 rev
Under Armour Mens Performance Tech 9-inch Boxerjock Multi-Pack Black Solid - Core 3 Pack XL
Under Armour£21.754.6★10,293 rev
DANISH ENDURANCE Mens Boxers Anti Chafing Long Leg or Regular Sports Underwear Men Running Boxers 6 Pack Black Large
DANISH ENDURANCE£30.914.4★9,030 rev
Newest
by launch dateUnder Armour Mens Performance Tech 9-inch Boxerjock Multi-Pack Black Solid - Core 3 Pack XL
Under Armour£21.7510,293 rev
Under Armour Mens Multi-Pack Performance Tech Boxerjock Brief 6 Inseam All-Day Comfort & Soft Boxer Royal Windstream Print Pack of 3 M
Under Armour£23.675,701 rev
Under Armour Mens Multi-Pack Performance Tech Mesh Boxerjock Brief 6 Inseam All-Day Comfort Boxer Black Solid-Core 3 Pack Large (Pack of 3)
Under Armour£24.19319 rev
Under Armour Mens 3-Pack Performance Tech Boxer Brief with 6 Inseam Breathable Moisture Wicking Soft Touch All-Day Comfort Black Black M
Under Armour£18.64612 rev
Under Armour Mens 3-Pack Performance Tech Mesh Boxer Brief 6 Inseam Breathable Moisture Wicking Soft Touch All-Day Comfort Black L
Under Armour£17.99345 rev
Trending
90-day click momentum
DANISH ENDURANCE Running Boxers Men Anti Chafing Underwear Long Leg or Regular Sports Boxers 3 Pack Black M
DANISH ENDURANCE£20.254.4★
DANISH ENDURANCE Mens Boxers Anti Chafing Long Leg or Regular Sports Underwear Men Running Boxers 6 Pack Black X-Large
DANISH ENDURANCE£30.264.4★
DANISH ENDURANCE Mens Bamboo Boxers Comfortable Breathable Underwear Tagless Optional Open Fly 6 Pack Multicolor (2x Black 2x Red 2x Navy Blue) 3XL
DANISH ENDURANCE£31.374.3★
DANISH ENDURANCE Running Boxers Men Anti Chafing Underwear Long Leg or Regular Sports Boxers 3 Pack Multicolour (1x Black 1x Blue 1x Green) XL
DANISH ENDURANCE£20.464.4★
DANISH ENDURANCE Mens Boxers Anti Chafing Long Leg or Regular Sports Underwear Men Running Boxers 6 Pack Black Medium
DANISH ENDURANCE£30.904.4★
What buyers say about running underwear men
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely Comfortable”
“fit in all the places you want them to”
“They are very well made”
“Well worth the money”
“Very soft material”
“Excellent Sports Underwear”
“soft material”
“breathes well”
“They are as advertised”
“easy wash”
What buyers complain about
“Poor Fit”
“Not quite as good as the advertising”
“Torn apart after worn once while on holiday”
“Some have holes”
“Misinformation”
“Weak seams”
“Will update of they only last 1 wash”
“also the cotton content is lower than the previous pairs i own”
“Caused allergic reaction”
“The elasticated waist was poor”
Top return reasons
Common questions
- Is running underwear men profitable to sell on Amazon United Kingdom?
- The niche generates £169K/yr across 78 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +29.8%. Flapen's verdict: Worth a look (56/100).
- How competitive is the running underwear men niche?
- 14 brands and 37 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in running underwear men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.1%.
- When does demand for running underwear men peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the running underwear men niche?
- Listings span £7.69–£41.29; the average listing price is £23.08 (sweet spot $15–$100). The average incumbent carries 7,436 reviews — the moat a new listing must climb.