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Running Underwear Men

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 93% of clicks, so Running Underwear Men is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 2,461 Fashion niches · +8 vs the category median of 48
Market size
£169K/yr311K searches / yr
90-day growth
+29.8%search demand this quarter
Competition
27%top-5 click share · 14 brands · 37 sellers

Flapen Score

Running Underwear Men against its category

The dotted line is the Fashion average. Past it, Running Underwear Men is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Running Underwear Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Running Underwear Men 311K times last year and spent an estimated £169K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £169K a year.

Searches, last 12 months
311K
Growth, 90 days vs prior 90
+29.8%
Conversion, latest week
2.4%
Market size, estimated
£169Ka year
Peak month
December2.4× the quietest month
Top search term
under armour boxers118K searches a year

02 · Price

A sale here is worth £23.08.

Listings sell for £23.08 on average, from £7.69 to £41.29. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £23.08 that is £2K to £6K a year per listing.

Average price
£23.08inside the $15 to $100 sweet spot
Price range
£7.69–£41.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #66 within Activewear. It carries 7,436 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
97%
Out of stock, average day
0.5%
Average rank
#66in Activewear
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,436per listing
Listings tracked
78

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Running Underwear Men products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

37

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

27%

Top 20: 59%

Open market

6%

  • Under Armour46%
  • DANISH ENDURANCE39%
  • IGOLUMON3%
  • Liang Rou2%
  • Reebok2%
  • STEP ONE2%
  • Open — no brand owns it (8 brands, 6%)

Demand

Running Underwear Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Running Underwear Men search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • under armour boxers118K/yr
  • danish endurance underwear61K/yr
  • mens sports underwear13K/yr
  • under armour boxerjock11K/yr
  • underarmour boxers for men17K/yr
  • sports underwear men11K/yr
  • under armour underwear mens9K/yr
  • danish endurance boxers8K/yr
  • sports boxers men8K/yr
  • mens under armour boxers8K/yr

Reviews and returns

What reviews say buyers love and hate about Running Underwear Men

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Comfort-Overall”
29%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Poor Fit”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Running Underwear Men questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data