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Running Top

Fail

Buyers convert on only 0.6% of searches, so Running Top is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£38K/yr566K searches / yr
90-day growth
+6.9%search demand this quarter
Competition
9%top-5 click share · 62 brands · 137 sellers

Flapen Score

Running Top against its category

The dotted line is the Fashion average. Past it, Running Top is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Running Top market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Running Top 566K times last year and spent an estimated £38K. The top 5 brands take 50% of clicks. Demand peaks in Jul–Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 566K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
566K
Growth, 90 days vs prior 90
+6.9%
Conversion, latest week
0.6%
Market size, estimated
£38Ka year
Peak month
July1.9× the quietest month
Top search term
running top55K searches a year

02 · Price

A sale here is worth £12.01.

Listings sell for £12.01 on average, from £5.29 to £32.67. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.01 that is £0 to £1K a year per listing.

Average price
£12.01under the $15 to $100 sweet spot
Price range
£5.29–£32.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #157 within Activewear. It carries 2,810 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#157in Activewear
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,810per listing
Listings tracked
252

04 · Newcomers

Amazon counts 1 of last year's 82 launches as successful.

82 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
82
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Running Top products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 9% of clicks. An open shelf where new products get seen.

£0£381£761£1K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

62 rising

Sellers

137

Top-5 brand share

50%

Top 20: 82%

Top-5 click share

9%

Top 20: 27%

Open market

49%

  • Under Armour16%
  • Dawnrole12%
  • baleaf7%
  • Gyabnw7%
  • Wayleb6%
  • TACVASEN4%

Demand

Running Top search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul, Aug · busiest ÷ quietest = 1.9×

Search terms

Top Running Top search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • running top55K/yr
  • gym tops62K/yr
  • workout tops for women28K/yr
  • gym vests for women uk39K/yr
  • womens running top31K/yr
  • under armour women45K/yr
  • sports top30K/yr
  • womens gym top32K/yr
  • gym tshirt women28K/yr
  • under armour womens t shirt24K/yr

Reviews and returns

What reviews say buyers love and hate about Running Top

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.02

The fit is loose

But was too big

Far too small

Quality-Overall7%−0.08

Poor quality

Not as good quality as I was expecting

Very cheap quality

Material Quality4%−0.02

cheap material

slightly shiny material

Awful material

Color2%+0.12

The one in the middle is a very ugly pink

Colour not like the photo unfortunately

Not true colours

Thin2%−0.03

Thin material

Very thin material

Extremely thin - Primark quality

Love

Size-Overall21%−0.02

not too tight

super flattering fit

Fit lovely

Quality-Overall11%−0.08

Amazing quality

This gym shirt quality was really good

They do seem well made

Comfort-Overall9%+1.39

Easy to wear, recommended

Super comfortable

Comfortable to wear

Exercise/Sports Suitability7%+0.77

Excellent sports bra

great for the gym

Good fit for exercising

Material Quality7%−0.02

A good quality material

the material is very comfortable

Lovely soft material

Return

4.5% Return rate 77% Fixable by listing

Size-Overall60%█▇██▇█

The fit is loose

But was too big

Far too small

Material Quality9%▇▆█▆▇▇

cheap material

slightly shiny material

Awful material

Length6%▆▄▅▆█▆
Quality-Overall4%█▆▇▆▅▅

Poor quality

Not as good quality as I was expecting

Very cheap quality

Color4%▃█▇▇▆▅

The one in the middle is a very ugly pink

Colour not like the photo unfortunately

Not true colours

FAQ

Common Running Top questions

Answered from the same tracked data.