Is running top profitable to sell on Amazon United Kingdom?

The niche generates £38K/yr across 252 tracked products. 1 of 82 products launched in the last 360 days are still selling. 90-day search growth is +6.9%. Flapen's verdict: Skip it (48/100).

How competitive is the running top niche?

62 brands and 137 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in running top?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 4.5%.

When does demand for running top peak?

Demand peaks in Jul–Aug; the busiest month runs 1.9× the quietest.

What does it cost to enter the running top niche?

Listings span £5.29–£32.67; the average listing price is £12.01 (sweet spot $15–$100). The average incumbent carries 2,810 reviews — the moat a new listing must climb.

running top

Skip it

Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Competition

Incredible9%

top-5 click share — an open shelf

Brand share

Great50%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£5.29–£32.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.01

avg listing price — sweet spot $15–$100

Review moat

Okay2,809.98

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+6.9%

90-day search growth — must beat 0% to launch

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Market size

Bad£38K

£38K/yr · 566K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, running top is a £38K/yr Amazon United Kingdom market (566K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 48/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

running top market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £36K–£48K; units × avg price
Conversion rate: 0.6%
Avg BSR: #157
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 1.3%
Avg brand age: 37 months
Avg seller age: 170 days

Competition & brand share

Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.

Brands

62 rising

Sellers

137

Top-5 brand share

50%

Top 20: 82%

Top-5 click share

Top 20: 27%

Open market

49%

Under Armour16%
Dawnrole12%
baleaf7%
Gyabnw7%
Wayleb6%
TACVASEN4%

Demand & seasonality

Weekly Amazon search volume, last 59 weeks — +6.9% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 1.9×

Open Trend

Top running top search terms

running top55K/yr +18.0%0.3% conv.
gym tops62K/yr -13.0%0.4% conv.
workout tops for women28K/yr +34.6%0.3% conv.
gym vests for women uk39K/yr +27.8%0.4% conv.
womens running top31K/yr +40.8%0.4% conv.
under armour women45K/yr -2.1%0.3% conv.
sports top30K/yr +48.4%0.1% conv.
womens gym top32K/yr -11.3%0.3% conv.
gym tshirt women28K/yr -0.4%0.3% conv.
under armour womens t shirt24K/yr +53.4%0.8% conv.

All search terms

Top running top products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dawnrole Workout Tank Tops Women Gym Sport Sleeveless Running Tops Yoga Shirts Orange

Dawnrole£8.734.5★1,546 rev

HOPLYNN 3 Pack Running Shirts Men Sport Tops Dry Fit Gym Wicking Athletic T Shirts Breathable Cool Workout Shirts Black Grey Blue L

HOPLYNN£11.704.4★1,816 rev

Dawnrole Workout Tank Tops Women Gym Sport Sleeveless Running Tops Yoga Shirts Dark Green

Dawnrole£8.834.5★1,546 rev

Dawnrole Workout Tank Tops Women Gym Sport Sleeveless Running Tops Yoga Shirts Orange

Dawnrole£8.804.5★1,546 rev

TACVASEN Pink T Shirt Women Sport Tops Short Sleeve Gym Running Yoga Shirts Quick Dry Breathable Training Lightweight Tee Shirts (S Pink)

TACVASEN£9.584.3★393 rev

Newest

by launch date

WISMBOX Womens Short Sleeve Compression Base Layer Quick Dry Breathable Gym Top Athletic Running T-Shirt for Yoga Cycling Workout & Outdoor Sports Black

WISMBOX£9.6850 rev

5mo ago

WISMBOX Womens Short Sleeve Compression Base Layer Quick Dry Breathable Gym Top Athletic Running T-Shirt for Yoga Cycling Workout & Outdoor Sports Black

WISMBOX£9.7650 rev

5mo ago

baleaf Womens Running Tank Tops Gym Tops Workout Sleeveless Shirts Athletic Tops for Women UPF 50+ Lightweight Tennis Quick Dry Loose Fit Light Pink M

baleaf£10.6913 rev

7mo ago

baleaf Womens Gym Tops Running Tank Tops Workout Sleeveless Shirts Athletic Tops for Women UPF 50+ Lightweight Tennis Quick Dry Loose Fit Black S

baleaf£13.2013 rev

7mo ago

Wayleb Ladies T Shirts V Neck Short Sleeve Sports Top Quick Dry Gym Wear

Wayleb£8.24130 rev

9mo ago

What buyers say about running top

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“not too tight”

Quality-Overall11%

“Amazing quality”

Comfort-Overall9%

“Easy to wear, recommended”

Exercise/Sports Suitability7%

“Excellent sports bra”

Material Quality7%

“A good quality material”

Value For Money6%

“Excellent value for money”

Color4%

“The colours are good”

Weight Light3%

“Lovely Lightweight TShirt”

Machine Wash Suitability2%

“Washes well”

Soft Feel2%

“The material is soft”

What buyers complain about

Size-Overall24%

“The fit is loose”

Quality-Overall7%

“Poor quality”

Material Quality4%

“cheap material”

Color2%

“The one in the middle is a very ugly pink”

Thin2%

“Thin material”

Sweat Resistance2%

“couldn't stop sweating”

Exercise/Sports Suitability2%

“Wouldnt recommend for any fitness or sporting purpose”

Smell2%

“It arrived with a bit of a funky smell”

Shape/Style1%

“the reality is that they are shapeless and poorly cut”

Value For Money1%

“Waste of money”

Top return reasons

Size-Overall60%

Material Quality9%

Length6%

Quality-Overall4%

Color4%

Thin2%

Shape/Style2%

Chest Fit2%

Advertised Vs Actual Product1%

Arm Fit1%

Common questions

Is running top profitable to sell on Amazon United Kingdom?: The niche generates £38K/yr across 252 tracked products. 1 of 82 products launched in the last 360 days are still selling. 90-day search growth is +6.9%. Flapen's verdict: Skip it (48/100).
How competitive is the running top niche?: 62 brands and 137 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in running top?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 4.5%.
When does demand for running top peak?: Demand peaks in Jul–Aug; the busiest month runs 1.9× the quietest.
What does it cost to enter the running top niche?: Listings span £5.29–£32.67; the average listing price is £12.01 (sweet spot $15–$100). The average incumbent carries 2,810 reviews — the moat a new listing must climb.