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Running Shorts Womens

Maybe

The top 5 products take only 12% of clicks. But buyers convert on only 1.1% of searches, so Running Shorts Womens is a Maybe.

Filters Trending
Flapen Score
62
62 / 100
Top 8% of 2,461 Fashion niches · +14 vs the category median of 48
Market size
£147K/yr956K searches / yr
90-day growth
+120.9%search demand this quarter
Competition
12%top-5 click share · 67 brands · 143 sellers

Flapen Score

Running Shorts Womens against its category

The dotted line is the Fashion average. Past it, Running Shorts Womens is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Running Shorts Womens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Running Shorts Womens 956K times last year and spent an estimated £147K. The top 5 brands take 42% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 956K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +120.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months
956K
Growth, 90 days vs prior 90
+120.9%
Conversion, latest week
1.1%
Market size, estimated
£147Ka year
Peak month
July4.1× the quietest month
Top search term
running shorts womens180K searches a year

02 · Price

A sale here is worth £14.61.

Listings sell for £14.61 on average, from £5.23 to £29.35. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £14.61 that is £0 to £1K a year per listing.

Average price
£14.61under the $15 to $100 sweet spot
Price range
£5.23–£29.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #64 within Activewear. It carries 6,100 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
99%
Out of stock, average day
4.3%
Average rank
#64in Activewear
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,100per listing
Listings tracked
201

04 · Newcomers

Amazon counts 8 of last year's 54 launches as successful.

54 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
54
Successful launches
8Amazon's first-year sales bar
Average brand age
40 months

Products

Top Running Shorts Womens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

67 rising

Sellers

143

Top-5 brand share

42%

Top 20: 77%

Top-5 click share

12%

Top 20: 34%

Open market

54%

  • Under Armour22%
  • JOYSPELS6%
  • baleaf5%
  • adidas5%
  • Amazon Essentials4%
  • CRZ YOGA4%

Demand

Running Shorts Womens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.1×

Search terms

Top Running Shorts Womens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • running shorts womens180K/yr
  • womens running shorts134K/yr
  • under armour shorts159K/yr
  • running shorts women79K/yr
  • 2 in 1 running shorts women45K/yr
  • womens sports shorts41K/yr
  • running shorts with phone pocket48K/yr
  • under armour shorts men45K/yr
  • ladies running shorts25K/yr
  • 2 in 1 running shorts for men35K/yr

Reviews and returns

What reviews say buyers love and hate about Running Shorts Womens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.01

Too big

too small

Tight fitting

Pockets/Compartments4%+0.52

Pocket not big enough to hold a phone either

Bad quality phone pocket that rips after one run

pocket arrived ripped

Exercise/Sports Suitability4%+0.40

Terrible for running

not suited for exercise that involves having to stretch

Not good for running

Quality-Overall4%+0.47

They feel a little cheap

They're too expensive for the quality

Poor quality

Material Quality4%−0.06

the way the material sat wasnt very flattering

Very thin material

They was the wrong type of material for the price that was a little bit expensive for what I wanted so they went back no problem then

Love

Size-Overall20%−0.01

Flattering fit

true to size

Excellent Fit

Comfort-Overall16%+1.48

Extremely comfortable

they stay comfortable

comfortable to wear

Pockets/Compartments10%+0.52

super handy pockets

Pockets nice idea

Useful selection of pockets

Quality-Overall10%+0.47

for a multi-pack set the quality is absolutely fair

Brilliant quality

seem well made

Exercise/Sports Suitability7%+0.40

Really comfortable for sports

Perfect for exercise

Nice shorts for exercising

Return

4.1% Return rate 78% Fixable by listing

Size-Overall62%██▇█▇▇

Too big

too small

Tight fitting

Length6%▆▅█▇▇█
Material Quality5%█▅▅▆▆▇

the way the material sat wasnt very flattering

Very thin material

They was the wrong type of material for the price that was a little bit expensive for what I wanted so they went back no problem then

Waist Fit4%▂▃▅▃▇█
Quality-Overall3%▄▅█▅▆▄

They feel a little cheap

They're too expensive for the quality

Poor quality

FAQ

Common Running Shorts Womens questions

Answered from the same tracked data.