Is running shorts womens profitable to sell on Amazon United Kingdom?

The niche generates £147K/yr across 201 tracked products. 8 of 54 products launched in the last 360 days are still selling. 90-day search growth is +120.9%. Flapen's verdict: Worth a look (62/100).

How competitive is the running shorts womens niche?

67 brands and 143 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in running shorts womens?

Top complaints mined from reviews: Size-Overall, Pockets/Compartments, Exercise/Sports Suitability. The return rate is 4.1%.

When does demand for running shorts womens peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.1× the quietest.

What does it cost to enter the running shorts womens niche?

Listings span £5.23–£29.35; the average listing price is £14.61 (sweet spot $15–$100). The average incumbent carries 6,100 reviews — the moat a new listing must climb.

running shorts womens

Worth a look

Shows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible12%

top-5 click share — an open shelf

Growth

Incredible+120.9%

90-day search growth — must beat 0% to launch

Brand share

Great42%

top-5 brand share — no brand owns this niche

Avg price

Good£14.61

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£5.23–£29.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Market size

Okay£147K

£147K/yr · 956K searches

Review moat

Bad6,099.85

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, running shorts womens is a £147K/yr Amazon United Kingdom market (956K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 62/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

running shorts womens market data

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: £117K–£146K; units × avg price
Conversion rate: 1.1%
Avg BSR: #64
Page quality: 0%
Prime: 99%
Sponsored: 90%
Out of stock: 4.3%
Avg brand age: 40 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

67 rising

Sellers

143

Top-5 brand share

42%

Top 20: 77%

Top-5 click share

12%

Top 20: 34%

Open market

54%

Under Armour22%
JOYSPELS6%
baleaf5%
adidas5%
Amazon Essentials4%
CRZ YOGA4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +120.9% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.1×

Open Trend

Top running shorts womens search terms

running shorts womens180K/yr +104.8%0.8% conv.
womens running shorts134K/yr +160.8%0.8% conv.
under armour shorts159K/yr +133.1%0.9% conv.
running shorts women79K/yr +116.2%0.7% conv.
2 in 1 running shorts women45K/yr +267.9%0.5% conv.
womens sports shorts41K/yr +410.3%0.8% conv.
running shorts with phone pocket48K/yr +48.9%0.8% conv.
under armour shorts men45K/yr +99.5%0.9% conv.
ladies running shorts25K/yr +228.9%0.9% conv.
2 in 1 running shorts for men35K/yr +44.3%0.4% conv.

All search terms

Top running shorts womens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ewedoos Cycling Shorts Women Running Gym Shorts for Women with Pockets High Waisted Tummy Control Soft Womens Sports Yoga Biker Workout Short Black

Ewedoos£13.194.7★6,826 rev

GetGigt 3 Pack Womens Running Shorts with Zipper Pockets Elastic High Waisted Gym Short with Liner for Ladies Sports Workout Yoga (M Black Navy Light Grey)

GetGigt£20.244.6★116 rev

miijoory 5 Pack Womens Running Shorts with Zipper Pockets Ladies High Waisted Sports Short for Gym Yoga Workout (M Black Navy Hot Pink Khaki Light Grey)

miijoory£24.604.5★109 rev

IUGA Gym Shorts for Women High Waisted Tummy Control Cycling Shorts Women with Pockets Workout Sport Yoga Running Shorts Black

IUGA£12.994.7★19,620 rev

adidas Womens Workout Essentials 2In1 Shorts Black M

adidas£16.844.2★126 rev

Newest

by launch date

adidas Womens Workout Essentials 2In1 Shorts Black M

adidas£16.84126 rev

1mo ago

SCCGKP Women 2-in-1 Running Shorts with Pockets Quick Dry Activewear Shorts Lightweight Gym Yoga Sport Shorts for Ladies Workout Hiking Training (UK Alpha M Regular Regular Black)

SCCGKP£11.3717 rev

4mo ago

Dreaku Womens 2 in 1 Running Shorts with Pockets High Waisted Ladies Gym Shorts Lightweight Womens Sport Activewear for Running Hiking Workout (UK Alpha L Regular Regular Black)

Dreaku£9.5527 rev

5mo ago

StylSense Running Shorts Womens 2 in 1 High Waist Quick Dry Ladies Summer Workout Sports Gym Shorts for Women UK with Zip Phone Pockets Black

StylSense£14.9878 rev

6mo ago

GetGigt 3 Pack Womens Running Shorts with Zipper Pockets Elastic High Waisted Gym Short with Liner for Ladies Sports Workout Yoga (M Black Navy Light Grey)

GetGigt£20.24116 rev

6mo ago

What buyers say about running shorts womens

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Flattering fit”

Comfort-Overall16%

“Extremely comfortable”

Pockets/Compartments10%

“super handy pockets”

Quality-Overall10%

“for a multi-pack set the quality is absolutely fair”

Exercise/Sports Suitability7%

“Really comfortable for sports”

Value For Money7%

“Good value for money”

Soft Feel3%

“So soft”

Stretchability/Expandability/Elasticity3%

“Great stretch”

Color2%

“Nice lovely colour”

Weight Light2%

“The fabric feels lightweight”

What buyers complain about

Size-Overall23%

“Too big”

Pockets/Compartments4%

“Pocket not big enough to hold a phone either”

Exercise/Sports Suitability4%

“Terrible for running”

Quality-Overall4%

“They feel a little cheap”

Material Quality4%

“the way the material sat wasnt very flattering”

Thigh Fit3%

“Didnt even fit over thighs”

Advertised Vs Actual Product2%

“Did not meet description”

Compression2%

“No compression”

Thin2%

“Compared to others I have bought these felt very thin”

Value For Money2%

“I have like 3 of these; pricey,”

Top return reasons

Size-Overall62%

Length6%

Material Quality5%

Waist Fit4%

Quality-Overall3%