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Running Shorts Womens

Maybe

The top 5 products take only 12% of clicks. But buyers convert on only 1.1% of searches, so Running Shorts Womens is a Maybe.

Filters Trending
Flapen Score
62
62 / 100
Top 8% of 2,461 Fashion niches · +14 vs the category median of 48
Market size
£147K/yr956K searches / yr
90-day growth
+120.9%search demand this quarter
Competition
12%top-5 click share · 67 brands · 143 sellers

Flapen Score

Running Shorts Womens against its category

The dotted line is the Fashion average. Past it, Running Shorts Womens is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Running Shorts Womens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Running Shorts Womens 956K times last year and spent an estimated £147K. The top 5 brands take 42% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 956K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +120.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months
956K
Growth, 90 days vs prior 90
+120.9%
Conversion, latest week
1.1%
Market size, estimated
£147Ka year
Peak month
July4.1× the quietest month
Top search term
running shorts womens180K searches a year

02 · Price

A sale here is worth £14.61.

Listings sell for £14.61 on average, from £5.23 to £29.35. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £14.61 that is £0 to £1K a year per listing.

Average price
£14.61under the $15 to $100 sweet spot
Price range
£5.23–£29.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #64 within Activewear. It carries 6,100 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
99%
Out of stock, average day
4.3%
Average rank
#64in Activewear
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,100per listing
Listings tracked
201

04 · Newcomers

8 of last year's 54 launches cleared the first-year sales bar.

54 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
54
Successful launches
8Amazon's first-year sales bar
Average brand age
40 months

Products

Top Running Shorts Womens products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 12% of clicks, no more. An open shelf where new products get seen.

£0£1K£3K£4K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

67 rising

Sellers

143

Est. top-5 brand share

42%

Top 20: 77%

Est. top-5 click share

12%

Top 20: 34%

Open market

54%

  • Under Armour22%
  • JOYSPELS6%
  • baleaf5%
  • adidas5%
  • Amazon Essentials4%
  • CRZ YOGA4%

Demand

Running Shorts Womens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.1×

Search terms

Top Running Shorts Womens search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • running shorts womens180K/yr
  • womens running shorts134K/yr
  • under armour shorts159K/yr
  • running shorts women79K/yr
  • 2 in 1 running shorts women45K/yr
  • womens sports shorts41K/yr
  • running shorts with phone pocket48K/yr
  • under armour shorts men45K/yr
  • ladies running shorts25K/yr
  • 2 in 1 running shorts for men35K/yr

Reviews and returns

What reviews say buyers love and hate about Running Shorts Womens

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
4.1%of orders come back
“Too big”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Running Shorts Womens questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data