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Running Shorts Womens

Running Shorts Womens shows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

62
Worth a look
Market size 32Growth 95Conversion 13Competition 97Returns 36Price range 59Avg price 72Brand share 93Review moat 24Quality gap 67
This niche Category average

Is Running Shorts Womens profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Running Shorts Womens is a £147K/yr Amazon United Kingdom market (956K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 62/100.

Running Shorts Womens: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +120.9% over the last 90 days and 1.1% of searches end in a purchase.

£147K

revenue / yr

Units sold / yr10K
Search volume / yr+120.9%956K
Conversion rate1.1%
Avg price£14.61

Who owns the niche?

The top 5 brands hold 42% of demand, so 58% of the market is open.

58%

open market share

Brands · sellers67 · 143
Top-5 product click share12%
Open market58%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 201 products

Sponsored placement90%
New entrants (1y)54· 8 succeeded
Avg rating4.3★
Avg reviews6,100

Top Running Shorts Womens products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

£0£1K£3K£4K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

67 rising

Sellers

143

Top-5 brand share

42%

Top 20: 77%

Top-5 click share

12%

Top 20: 34%

Open market

54%

  • Under Armour22%
  • JOYSPELS6%
  • baleaf5%
  • adidas5%
  • Amazon Essentials4%
  • CRZ YOGA4%

Running Shorts Womens demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume956KCVR1.1%Products201Brands67Top 5 Brands42%OOS Rate4.3%Rating4.3★Reviews6,100Avg BSR#64
60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.1×

Top Running Shorts Womens search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • running shorts womens180K/yr
  • womens running shorts134K/yr
  • under armour shorts159K/yr
  • running shorts women79K/yr
  • 2 in 1 running shorts women45K/yr
  • womens sports shorts41K/yr
  • running shorts with phone pocket48K/yr
  • under armour shorts men45K/yr
  • ladies running shorts25K/yr
  • 2 in 1 running shorts for men35K/yr

What reviews say buyers love and hate about Running Shorts Womens

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Size-Overall20%

Flattering fit

Comfort-Overall16%

Extremely comfortable

Pockets/Compartments10%

super handy pockets

Quality-Overall10%

for a multi-pack set the quality is absolutely fair

Exercise/Sports Suitability7%

Really comfortable for sports

What buyers complain about

50% of reviews
Size-Overall23%

Too big

Pockets/Compartments4%

Pocket not big enough to hold a phone either

Exercise/Sports Suitability4%

Terrible for running

Quality-Overall4%

They feel a little cheap

Material Quality4%

the way the material sat wasnt very flattering

Running Shorts Womens return rate & reasons

Why buyers send it back, as a share of all return requests.

4.1%

Return rate

78%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
62%
2Length
6%
3Material Quality
5%
4Waist Fit
4%
5Quality-Overall
3%

Common Running Shorts Womens questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Running Shorts Womens 62/100 on Amazon United Kingdom — Worth a look. The niche generates £147K/yr across 201 tracked products. 8 of 54 products launched in the last 360 days are still selling. Search demand moved +120.9% over the last 90 days.
Search demand for Running Shorts Womens on Amazon United Kingdom peaks in May–Jun–Jul–Aug, where the busiest month runs 4.1× the quietest.