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Running Shorts Men

Running Shorts Men shows demand growing +112.8% this quarter, but weak search conversion (1.0%) keeps it on the watch list.

Signals Trending

Flapen Score

55
Worth a look
Market size 14Growth 95Conversion 13Competition 95Returns 43Price range 61Avg price 68Brand share 55Review moat 20Quality gap 57
This niche Category average

Is Running Shorts Men profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Running Shorts Men is a £58K/yr Amazon United Kingdom market (408K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Worth a look — 55/100.

Running Shorts Men: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +112.8% over the last 90 days and 1.0% of searches end in a purchase.

£58K

revenue / yr

Units sold / yr5K
Search volume / yr+112.8%408K
Conversion rate1.0%
Avg price£14.18

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers40 · 105
Top-5 product click share19%
Open market28%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 122 products

Sponsored placement87%
New entrants (1y)9· 3 succeeded
Avg rating4.4★
Avg reviews12,390

Top Running Shorts Men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

£0£1K£2K£3K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 rising

Sellers

105

Top-5 brand share

72%

Top 20: 90%

Top-5 click share

19%

Top 20: 44%

Open market

26%

  • Under Armour56%
  • HOPLYNN6%
  • Amazon Essentials6%
  • TCA2%
  • BLONGW2%
  • Sanpetix2%

Running Shorts Men demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume408KCVR1.0%Products122Brands40Top 5 Brands72%OOS Rate1.0%Rating4.4★Reviews12,390Avg BSR#41
45K35KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 3.1×

Top Running Shorts Men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • under armour shorts159K/yr
  • black shorts108K/yr
  • yoga shorts25K/yr
  • tennis shorts17K/yr
  • black gym shorts11K/yr
  • workout shorts10K/yr
  • black sports shorts10K/yr
  • running shorts mens8K/yr
  • mens puma shorts7K/yr
  • run shorts7K/yr

What reviews say buyers love and hate about Running Shorts Men

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Size-Overall22%

they fit like a glove

Comfort-Overall12%

Really comfortable

Quality-Overall12%

seem well made

Value For Money9%

Good value

Pockets/Compartments8%

Pockets nice idea

What buyers complain about

51% of reviews
Size-Overall19%

Completely too small

Quality-Overall8%

I initially thought these would be relatively low quality given the price point

Pockets/Compartments6%

Pockets not great

Material Quality5%

Terrible material

Transparency3%

not see through

Running Shorts Men return rate & reasons

Why buyers send it back, as a share of all return requests.

3.6%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
61%
2Material Quality
6%
3Length
5%
4Quality-Overall
3%
5Thigh Fit
3%

Common Running Shorts Men questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Running Shorts Men 55/100 on Amazon United Kingdom — Worth a look. The niche generates £58K/yr across 122 tracked products. 3 of 9 products launched in the last 360 days are still selling. Search demand moved +112.8% over the last 90 days.
Search demand for Running Shorts Men on Amazon United Kingdom peaks in Jul–Aug–Sep–Oct, where the busiest month runs 3.1× the quietest.