running shorts men
Worth a lookShows demand growing +112.8% this quarter, but weak search conversion (1.0%) keeps it on the watch list.
Growth
Incredible+112.8%90-day search growth — must beat 0% to launch
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Good£14.18avg listing price — sweet spot $15–$100
Price range
Good£4.87–£30.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Okay3.6%return rate — above 5% kills the launch gate
Review moat
Bad12,390.48avg incumbent reviews — the moat a new listing must climb
Market size
Bad£58K£58K/yr · 408K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, running shorts men is a £58K/yr Amazon United Kingdom market (408K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
running shorts men market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £57K–£71K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 87%
- Out of stock
- 1.0%
- Avg brand age
- 40 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
40 rising
Sellers
105
Top-5 brand share
72%
Top 20: 90%
Top-5 click share
19%
Top 20: 44%
Open market
26%
- Under Armour56%
- HOPLYNN6%
- Amazon Essentials6%
- TCA2%
- BLONGW2%
- Sanpetix2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +112.8% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 3.1×
Top running shorts men search terms
- under armour shorts159K/yr
- black shorts108K/yr
- yoga shorts25K/yr
- tennis shorts17K/yr
- black gym shorts11K/yr
- workout shorts10K/yr
- black sports shorts10K/yr
- running shorts mens8K/yr
- mens puma shorts7K/yr
- run shorts7K/yr
Top running shorts men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Under Armour Tech Graphic Short Running Shorts Made of Breathable Material Workout Shorts with Ultra-light Design Men Black / Graphite L
Under Armour£15.594.5★70,545 rev
Under Armour Men UA Tech Mesh Mens Gym Shorts With Complete Ventilation Versatile Sports Shorts for Training Running and Working Out
Under Armour£15.464.4★7,445 rev
Under Armour Men UA HG Armour Shorts Gym Shorts for Sport Running Shorts
Under Armour£16.574.6★13,545 rev
Under Armour UA Launch 7 Shorts
Under Armour£17.864.5★1,263 rev
Under Armour Challenger Core Shorts Mens M Midnight Navy (410)/White
Under Armour£10.574.3★1,689 rev
Newest
by launch date
Runmeihe Womens High Waisted Hot Pants Anti Chafing Stretchy Mini Shorts Shorts for Yoga Gym Cycling Sports Running Workout (UK Alpha S M Regular Regular Black)
Runmeihe£5.28905 rev
Under Armour UA Launch 7 Unlined Shorts
Under Armour£24.84133 rev
BLONGW Cycling Shorts Women- High Waisted Biker Shorts Tummy Control Black Yoga Gym Workout Athletic Running Sports Short Leggings UK Gift for WomenBlack L-XL
BLONGW£5.24290 rev
Under Armour Mens UA Launch 5 2-in-1 Shorts Pants
Under Armour£24.07578 rev
Sanpetix Gym Shorts for Women Black Cycling Shorts for Biker Workout Running Yoga Black 1 Pack SM
Sanpetix£5.94401 rev
Trending
90-day click momentum
Under Armour UA Y Ch. Core Short - Black / / White - YLG
Under Armour£10.024.0★
Amazon Essentials Mens Slim-Fit 9 (23cm) Chino Shorts Black 31W
Amazon Essentials£10.254.3★
Amazon Essentials Mens Slim-Fit 9 (23cm) Chino Shorts Black 29W
Amazon Essentials£11.004.3★
Under Armour Mens Ua Tech Mesh Gym Shorts With Complete Ventilation Versatile For Training Running And Working Out Black M EU
Under Armour£16.514.4★
HOPLYNN Mens 2 Pack Running Shorts Lightweight Breathable Sports Gym Training Shorts with Drawstring and Zippered Pockets 2Black XL
HOPLYNN£11.164.2★
What buyers say about running shorts men
What buyers praise and complain about, mined from review topics.What buyers love
“they fit like a glove”
“Really comfortable”
“seem well made”
“Good value”
“Pockets nice idea”
“Great workout shorts”
“lovely soft material”
“really good quality lightweight”
“Great stretch to them”
“Lovely and soft material”
What buyers complain about
“Completely too small”
“I initially thought these would be relatively low quality given the price point”
“Pockets not great”
“Terrible material”
“not see through”
“The shorts feel relatively thin”
“Did not meet description”
“have broken after 3 weeks”
“little expensive”
“not very deep”
Top return reasons
Common questions
- Is running shorts men profitable to sell on Amazon United Kingdom?
- The niche generates £58K/yr across 122 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +112.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the running shorts men niche?
- 40 brands and 105 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in running shorts men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Pockets/Compartments. The return rate is 3.6%.
- When does demand for running shorts men peak?
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 3.1× the quietest.
- What does it cost to enter the running shorts men niche?
- Listings span £4.87–£30.75; the average listing price is £14.18 (sweet spot $15–$100). The average incumbent carries 12,390 reviews — the moat a new listing must climb.