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Running Jacket

Fail

Demand is soft, at -53.4% this quarter, so Running Jacket is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£11K/yr493K searches / yr
90-day growth
-53.4%search demand this quarter
Competition
14%top-5 click share · 60 brands · 111 sellers

Flapen Score

Running Jacket against its category

The dotted line is the Fashion average. Past it, Running Jacket is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Running Jacket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Running Jacket 493K times last year and spent an estimated £11K. The top 5 brands take 35% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 493K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -53.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
493K
Growth, 90 days vs prior 90
-53.4%
Conversion, latest week
0.1%
Market size, estimated
£11Ka year
Peak month
January4.7× the quietest month
Top search term
running jacket women73K searches a year

02 · Price

A sale here is worth £21.83.

Listings sell for £21.83 on average, from £5.85 to £58.52. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £21.83 that is £0 to £2K a year per listing.

Average price
£21.83inside the $15 to $100 sweet spot
Price range
£5.85–£58.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
6.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #116 within Jumpers, Cardigans & Sweatshirts. It carries 843 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
92%
Out of stock, average day
11.0%
Average rank
#116in Jumpers, Cardigans & Sweatshirts
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
843per listing
Listings tracked
162

04 · Newcomers

2 of last year's 36 launches cleared the first-year sales bar.

36 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
36
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Running Jacket products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 14% of clicks, no more. An open shelf where new products get seen.

£0£108£215£323£4301101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

60 rising

Sellers

111

Est. top-5 brand share

35%

Top 20: 81%

Est. top-5 click share

14%

Top 20: 40%

Open market

60%

  • DANISH ENDURANCE9%
  • IECCP7%
  • 33,000ft6%
  • BROKIG6%
  • Queenie Ke6%
  • Trespass5%

Demand

Running Jacket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Running Jacket search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • running jacket women73K/yr
  • running jacket70K/yr
  • running jacket mens74K/yr
  • gym jackets women29K/yr
  • gym jacket29K/yr
  • cycling jacket35K/yr
  • mens running jacket31K/yr
  • womens running jacket27K/yr
  • waterproof running jacket mens27K/yr
  • sports jacket womens9K/yr

Reviews and returns

What reviews say buyers love and hate about Running Jacket

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
8%of negative reviews mention “Size-Overall”
6.0%of orders come back
“Runs small”
A buyer, on “Size-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Running Jacket questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data