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Running Jacket

soft demand (-53.4% this quarter) — Running Jacket doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 3Growth 0Conversion 1Competition 96Returns 21Price range 81Avg price 92Brand share 96Review moat 66Quality gap 77
This niche Category average

Is Running Jacket profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Running Jacket is a £11K/yr Amazon United Kingdom market (493K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 46/100.

Running Jacket: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -53.4% over the last 90 days and 0.1% of searches end in a purchase.

£11K

revenue / yr

Units sold / yr2K
Search volume / yr-53.4%493K
Conversion rate0.1%
Avg price£21.83

Who owns the niche?

The top 5 brands hold 35% of demand, so 65% of the market is open.

65%

open market share

Brands · sellers60 · 111
Top-5 product click share14%
Open market65%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 162 products

Sponsored placement88%
New entrants (1y)36· 2 succeeded
Avg rating4.3★
Avg reviews843

Top Running Jacket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

£0£108£215£323£4301101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

60 rising

Sellers

111

Top-5 brand share

35%

Top 20: 81%

Top-5 click share

14%

Top 20: 40%

Open market

60%

  • DANISH ENDURANCE9%
  • IECCP7%
  • 33,000ft6%
  • BROKIG6%
  • Queenie Ke6%
  • Trespass5%

Running Jacket demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume493KCVR0.1%Products162Brands60Top 5 Brands35%OOS Rate11.0%Rating4.3★Reviews843Avg BSR#116
20K15KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Top Running Jacket search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • running jacket women73K/yr
  • running jacket70K/yr
  • running jacket mens74K/yr
  • gym jackets women29K/yr
  • gym jacket29K/yr
  • cycling jacket35K/yr
  • mens running jacket31K/yr
  • womens running jacket27K/yr
  • waterproof running jacket mens27K/yr
  • sports jacket womens9K/yr

What reviews say buyers love and hate about Running Jacket

What buyers mention most, as a share of all reviews.

What buyers love

67% of reviews
Size-Overall20%

True to size

Quality-Overall14%

Good quality

Weight Light7%

great lightweight coat

Water Resistance7%

Its perfect waterproof

Value For Money6%

Good value for money

What buyers complain about

48% of reviews
Size-Overall8%

Runs small

Water Resistance6%

it's still not incredibly water resistant

Quality-Overall6%

Cheaper poor quality products now

Pockets/Compartments6%

The pocket is not that handy

Zipper Quality6%

My only concern is that the zipper seems a bit fragile

Running Jacket return rate & reasons

Why buyers send it back, as a share of all return requests.

6.0%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
60%
2Thin
5%
3Quality-Overall
5%
4Material Quality
4%
5Zipper Quality
3%

Common Running Jacket questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Running Jacket 46/100 on Amazon United Kingdom — Skip it. The niche generates £11K/yr across 162 tracked products. 2 of 36 products launched in the last 360 days are still selling. Search demand moved -53.4% over the last 90 days.
Search demand for Running Jacket on Amazon United Kingdom peaks in Jan–Feb–Oct–Nov–Dec, where the busiest month runs 4.7× the quietest.