Is running jacket profitable to sell on Amazon United Kingdom?

The niche generates £11K/yr across 162 tracked products. 2 of 36 products launched in the last 360 days are still selling. 90-day search growth is -53.4%. Flapen's verdict: Skip it (46/100).

How competitive is the running jacket niche?

60 brands and 111 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 35% of demand.

What do buyers complain about in running jacket?

Top complaints mined from reviews: Size-Overall, Water Resistance, Quality-Overall. The return rate is 6.0% — above our launch gate.

When does demand for running jacket peak?

Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 4.7× the quietest.

What does it cost to enter the running jacket niche?

Listings span £5.85–£58.52; the average listing price is £21.83 (sweet spot $15–$100). The average incumbent carries 843 reviews — the moat a new listing must climb.

running jacket

Skip it

Soft demand (-53.4% this quarter) — this niche doesn't clear our bar today.

Competition

Incredible14%

top-5 click share — an open shelf

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Avg price

Great£21.83

avg listing price — sweet spot $15–$100

Price range

Great£5.85–£58.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good843.45

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.0%

return rate — above 5% kills the launch gate

Market size

Bad£11K

£11K/yr · 493K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-53.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand High Returns

According to Flapen's Amazon United Kingdom niche tracking, running jacket is a £11K/yr Amazon United Kingdom market (493K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

running jacket market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £33K–£44K; units × avg price
Conversion rate: 0.1%
Avg BSR: #116
Page quality: 0%
Prime: 92%
Sponsored: 88%
Out of stock: 11.0%
Avg brand age: 40 months
Avg seller age: 171 days

Competition & brand share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

60 rising

Sellers

111

Top-5 brand share

35%

Top 20: 81%

Top-5 click share

14%

Top 20: 40%

Open market

60%

DANISH ENDURANCE9%
IECCP7%
33,000ft6%
BROKIG6%
Queenie Ke6%
Trespass5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -53.4% search growth over the last 90 days.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Open Trend

Top running jacket search terms

running jacket women73K/yr -61.6%0.3% conv.
running jacket70K/yr -51.2%0.2% conv.
running jacket mens74K/yr -64.5%0.3% conv.
gym jackets women29K/yr -29.8%0.4% conv.
gym jacket29K/yr -38.8%0.4% conv.
cycling jacket35K/yr -44.4%0.1% conv.
mens running jacket31K/yr -63.0%0.1% conv.
womens running jacket27K/yr -64.6%0.2% conv.
waterproof running jacket mens27K/yr -53.5%0.6% conv.
sports jacket womens9K/yr +1.7%0.1% conv.

All search terms

Top running jacket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WUDEUI Womens Running Gym Jackets Zip Up Long Sleeve Sports Tops Slim Activewear with Thumb Holes for Ladies Fitness Workout Yoga

WUDEUI£12.443.8★9 rev

IECCP Gym Top for Women Sport Running Jacket Long Sleeve Workout Fitess Activewear Shirt Lightweight Breathable Yoga Tops with Thumb Hole and Zip Side Pocket Black M

IECCP£15.634.2★141 rev

Youkly 2 Pcs Mens Lightweight Waterproof Jacket with Pockets Packable Hooded Raincoat Sun Protection Windproof Rain Jacket for Travel Running & Hiking (UK Alpha M Regular Regular Black+Grey)

Youkly£12.163.2★5 rev

AMZSPORT Womens Running Jacket Long Sleeve Sports Hoodie with Zip Side Pocket Black M

AMZSPORT£16.884.4★2,117 rev

donhobo Womens Running Jackets with Thumb Hole Long Sleeve Gym Sport Zip Up Hoodie Top Breathable Quick-Dry Tops with Zip Side Pocket Dark Blue M

donhobo£18.084.4★431 rev

Newest

by launch date

Youkly 2 Pcs Mens Lightweight Waterproof Jacket with Pockets Packable Hooded Raincoat Sun Protection Windproof Rain Jacket for Travel Running & Hiking (UK Alpha M Regular Regular Black+Grey)

Youkly£12.165 rev

3mo ago

ADUDVLO Mens Lightweight Waterproof Jacket with Pockets Packable Hooded Windproof Rain Jacket for Travel Running & Hiking Includes Carry Pouch (UK Alpha M Regular Regular Black)

ADUDVLO£8.4645 rev

6mo ago

WUDEUI Womens Running Gym Jackets Zip Up Long Sleeve Sports Tops Slim Activewear with Thumb Holes for Ladies Fitness Workout Yoga

WUDEUI£12.449 rev

7mo ago

BROKIG Mens Aerolight Running Jacket Gym Windproof Hoodies S Dark Grey

BROKIG£23.8334 rev

9mo ago

SPN Womens Zip-Up Workout Jacket Slim Fit Lightweight Activewear Black Size S (UK Alpha L Regular Regular WHITE)

SPN£15.580 rev

1y ago

What buyers say about running jacket

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“True to size”

Quality-Overall14%

“Good quality”

Weight Light7%

“great lightweight coat”

Water Resistance7%

“Its perfect waterproof”

Value For Money6%

“Good value for money”

Material Quality3%

“good quality material perfect fit”

Color3%

“nice colour”

Exercise/Sports Suitability3%

“excellent running windbreaker”

Pockets/Compartments2%

“Pockets are a good size for phone and keys etc”

Comfort-Overall2%

“Nice and comfy”

What buyers complain about

Size-Overall8%

“Runs small”

Water Resistance6%

“it's still not incredibly water resistant”

Quality-Overall6%

“Cheaper poor quality products now”

Pockets/Compartments6%

“The pocket is not that handy”

Zipper Quality6%

“My only concern is that the zipper seems a bit fragile”

Thin5%

“Far to thin”

Value For Money4%

“not worth the price”

Thickness4%

“Its very thin”

Stitch/Finish/Polish2%

“The seams on both sleeves have failed resulting in a split approx 2 on each”

Sleeve Fit2%

“I was skeptical because its long sleeve”

Top return reasons

Size-Overall60%

Thin5%

Quality-Overall5%

Material Quality4%

Zipper Quality3%

Water Resistance2%

Length2%

Advertised Vs Actual Product2%

Arm Fit2%

Shape/Style2%

Common questions

Is running jacket profitable to sell on Amazon United Kingdom?: The niche generates £11K/yr across 162 tracked products. 2 of 36 products launched in the last 360 days are still selling. 90-day search growth is -53.4%. Flapen's verdict: Skip it (46/100).
How competitive is the running jacket niche?: 60 brands and 111 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 35% of demand.
What do buyers complain about in running jacket?: Top complaints mined from reviews: Size-Overall, Water Resistance, Quality-Overall. The return rate is 6.0% — above our launch gate.
When does demand for running jacket peak?: Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 4.7× the quietest.
What does it cost to enter the running jacket niche?: Listings span £5.85–£58.52; the average listing price is £21.83 (sweet spot $15–$100). The average incumbent carries 843 reviews — the moat a new listing must climb.