Running Jacket
FailDemand is soft, at -53.4% this quarter, so Running Jacket is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £11K/yr493K searches / yr
- 90-day growth
- -53.4%search demand this quarter
- Competition
- 14%top-5 click share · 60 brands · 111 sellers
Flapen Score
Running Jacket against its category
The dotted line is the Fashion average. Past it, Running Jacket is stronger. Inside it, weaker.
Market
The Running Jacket market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Running Jacket 493K times last year and spent an estimated £11K. The top 5 brands take 35% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
0.1% of searches ended in a purchase last week.
Shoppers searched for this 493K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -53.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.
- Searches, last 12 months
- 493K
- Growth, 90 days vs prior 90
- -53.4%
- Conversion, latest week
- 0.1%
- Market size, estimated
- £11Ka year
- Peak month
- January4.7× the quietest month
- Top search term
- running jacket women73K searches a year
02 · Price
A sale here is worth £21.83.
Listings sell for £21.83 on average, from £5.85 to £58.52. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £21.83 that is £0 to £2K a year per listing.
- Average price
- £21.83inside the $15 to $100 sweet spot
- Price range
- £5.85–£58.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 6.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #116 within Jumpers, Cardigans & Sweatshirts. It carries 843 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 92%
- Out of stock, average day
- 11.0%
- Average rank
- #116in Jumpers, Cardigans & Sweatshirts
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 843per listing
- Listings tracked
- 162
04 · Newcomers
Amazon counts 2 of last year's 36 launches as successful.
36 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 36
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Running Jacket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
WUDEUI Womens Running Gym Jackets Zip Up Long Sleeve Sports Tops Slim Activewear with Thumb Holes for Ladies Fitness Workout Yoga
- Price
- £12.44
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 7mo ago
IECCP Gym Top for Women Sport Running Jacket Long Sleeve Workout Fitess Activewear Shirt Lightweight Breathable Yoga Tops with Thumb Hole and Zip Side Pocket Black M
- Price
- £15.63
- Rating
- 4.2/5
- Reviews
- 141
- Age
- 1y ago
Youkly 2 Pcs Mens Lightweight Waterproof Jacket with Pockets Packable Hooded Raincoat Sun Protection Windproof Rain Jacket for Travel Running & Hiking (UK Alpha M Regular Regular Black+Grey)
- Price
- £12.16
- Rating
- 3.2/5
- Reviews
- 5
- Age
- 3mo ago
AMZSPORT Womens Running Jacket Long Sleeve Sports Hoodie with Zip Side Pocket Black M
- Price
- £16.88
- Rating
- 4.4/5
- Reviews
- 2,117
- Age
- 7y ago
donhobo Womens Running Jackets with Thumb Hole Long Sleeve Gym Sport Zip Up Hoodie Top Breathable Quick-Dry Tops with Zip Side Pocket Dark Blue M
- Price
- £18.08
- Rating
- 4.4/5
- Reviews
- 431
- Age
- 4y ago
Trending
90-day click momentumYoukly 2 Pcs Mens Lightweight Waterproof Jacket with Pockets Packable Hooded Raincoat Sun Protection Windproof Rain Jacket for Travel Running & Hiking (UK Alpha M Regular Regular Black+Grey)
- Price
- £12.16
- Rating
- 3.2/5
- Reviews
- 5
- Age
- 3mo ago
TCA Mens Running Softshell Jacket - Rain Jacket with Hood Waterproof Packable Travel Windbreaker with Zip Pockets - Black Stealth XL
- Price
- £20.20
- Rating
- 4.3/5
- Reviews
- 197
- Age
- 3y ago
SPN Womens Zip-Up Workout Jacket Slim Fit Lightweight Activewear Black Size S (UK Alpha L Regular Regular WHITE)
- Price
- £15.58
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (M Black)
- Price
- £12.58
- Rating
- 4.3/5
- Reviews
- 112
- Age
- 1y ago
DANISH ENDURANCE Windbreaker Jacket Packaway Running Jacket Mens Lightweight Windcheater Jackets for Men with Hood Black S
- Price
- £24.54
- Rating
- 4.0/5
- Reviews
- 627
- Age
- 4y ago
Newest
by launch dateYoukly 2 Pcs Mens Lightweight Waterproof Jacket with Pockets Packable Hooded Raincoat Sun Protection Windproof Rain Jacket for Travel Running & Hiking (UK Alpha M Regular Regular Black+Grey)
- Price
- £12.16
- Rating
- 3.2/5
- Reviews
- 5
- Age
- 3mo ago
ADUDVLO Mens Lightweight Waterproof Jacket with Pockets Packable Hooded Windproof Rain Jacket for Travel Running & Hiking Includes Carry Pouch (UK Alpha M Regular Regular Black)
- Price
- £8.46
- Rating
- 4.0/5
- Reviews
- 45
- Age
- 6mo ago
WUDEUI Womens Running Gym Jackets Zip Up Long Sleeve Sports Tops Slim Activewear with Thumb Holes for Ladies Fitness Workout Yoga
- Price
- £12.44
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 7mo ago
BROKIG Mens Aerolight Running Jacket Gym Windproof Hoodies S Dark Grey
- Price
- £23.83
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 9mo ago
SPN Womens Zip-Up Workout Jacket Slim Fit Lightweight Activewear Black Size S (UK Alpha L Regular Regular WHITE)
- Price
- £15.58
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 14% of clicks. An open shelf where new products get seen.
Brands
60 rising
Sellers
111
Top-5 brand share
35%
Top 20: 81%
Top-5 click share
14%
Top 20: 40%
Open market
60%
- DANISH ENDURANCE9%
- IECCP7%
- 33,000ft6%
- BROKIG6%
- Queenie Ke6%
- Trespass5%
Demand
Running Jacket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.7×
Search terms
Top Running Jacket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- running jacket women73K/yr
- running jacket70K/yr
- running jacket mens74K/yr
- gym jackets women29K/yr
- gym jacket29K/yr
- cycling jacket35K/yr
- mens running jacket31K/yr
- womens running jacket27K/yr
- waterproof running jacket mens27K/yr
- sports jacket womens9K/yr
Reviews and returns
What reviews say buyers love and hate about Running Jacket
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Runs small
this was a bit tight
it's way too big
it's still not incredibly water resistant
especially with the lack of waterproof
Not waterproof
Cheaper poor quality products now
Really poor quality from a brand that I expected better from
Poor quality, too thin to wear
The pocket is not that handy
The pocket is a bit small for a large phone
Pocket ripped
My only concern is that the zipper seems a bit fragile
Zip broke
Zip broke down upon first use
Love
True to size
Fits well
its a perfect snug
Good quality
Good quality jacket
Very well made
great lightweight coat
It is very lightweight
Good lightweight jacket
Its perfect waterproof
Waterproof
just a waterproof top layer
Good value for money
Excellent value for money
Good value
Return
6.0% Return rate 76% Fixable by listing
Runs small
this was a bit tight
it's way too big
Far to thin
Material is very thin
Material is too thin so it splits
Cheaper poor quality products now
Really poor quality from a brand that I expected better from
Poor quality, too thin to wear
My only concern is that the zipper seems a bit fragile
Zip broke
Zip broke down upon first use
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Running Jacket questions
Answered from the same tracked data.