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Running Insoles

Running Insoles shows low returns (1.0%), but soft demand (-16.8% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 24Growth 17Conversion 46Competition 72Returns 95Price range 77Avg price 77Brand share 35Review moat 40Quality gap 78
This niche Category average

Is Running Insoles profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Running Insoles is a £96K/yr Amazon United Kingdom market (166K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 52/100.

Running Insoles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.8% over the last 90 days and 3.6% of searches end in a purchase.

£96K

revenue / yr

Units sold / yr6K
Search volume / yr-16.8%166K
Conversion rate3.6%
Avg price£15.77

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers13 · 33
Top-5 product click share42%
Open market16%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement85%
New entrants (1y)5· 0 succeeded
Avg rating4.3★
Avg reviews2,516

Top Running Insoles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£9K£11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

33

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

42%

Top 20: 87%

Open market

11%

  • Enertor35%
  • Dr. Scholl's29%
  • riemot7%
  • Risctrre7%
  • goofort6%
  • iFitna4%
  • Open — no brand owns it (7 brands, 11%)

Running Insoles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume166KCVR3.6%Products34Brands13Top 5 Brands84%OOS Rate12.3%Rating4.3★Reviews2,516Avg BSR#100
4K3KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 2.1×

Top Running Insoles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • running insoles22K/yr
  • shock absorbing insoles15K/yr
  • enertor running insoles22K/yr
  • sports insoles for men14K/yr
  • running insoles for men17K/yr
  • sports insoles10K/yr
  • football boot insoles11K/yr
  • enertor insoles13K/yr
  • running insoles for women9K/yr
  • football insoles7K/yr

What reviews say buyers love and hate about Running Insoles

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Comfort-Overall37%

Comfortable & Supportive

Quality-Overall12%

They feel well made

Size-Overall11%

True to size for my choice

Value For Money5%

Good value

Advertised Vs Actual Product4%

Does the job

What buyers complain about

62% of reviews
Comfort-Overall15%

Very uncomfortable - hard as rocks

Size-Overall11%

Runs small

Pain Relief-Overall9%

causing more pain

Value For Money7%

Very disappointing especially considering the price

Functionality-Overall5%

It won't help

Running Insoles return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

72%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
50%
2Feet Fit
10%
3Comfort-Overall
10%
4Quality-Overall
4%
5Pain Relief-Overall
3%

Common Running Insoles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Running Insoles 52/100 on Amazon United Kingdom — Worth a look. The niche generates £96K/yr across 34 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -16.8% over the last 90 days.
Search demand for Running Insoles on Amazon United Kingdom peaks in Sep–Oct, where the busiest month runs 2.1× the quietest.