Running Insoles
MaybeReturns run at only 1.0% of orders. But demand is soft, at -16.8% this quarter, so Running Insoles is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 2,461 Fashion niches · +4 vs the category median of 4852
- Market size
- £96K/yr166K searches / yr
- 90-day growth
- -16.8%search demand this quarter
- Competition
- 42%top-5 click share · 13 brands · 33 sellers
Flapen Score
Running Insoles against its category
The dotted line is the Fashion average. Past it, Running Insoles is stronger. Inside it, weaker.
Market
The Running Insoles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Running Insoles 166K times last year and spent an estimated £96K. The top 5 brands take 84% of clicks. Demand peaks in Sep–Oct. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
3.6% of searches ended in a purchase last week.
Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.
- Searches, last 12 months
- 166K
- Growth, 90 days vs prior 90
- -16.8%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £96Ka year
- Peak month
- October2.1× the quietest month
- Top search term
- running insoles22K searches a year
02 · Price
A sale here is worth £15.77.
Listings sell for £15.77 on average, from £5.17 to £48.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £15.77 that is £2K to £4K a year per listing.
- Average price
- £15.77inside the $15 to $100 sweet spot
- Price range
- £5.17–£48.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #100 within Shoe, Jewellery & Watch Accessories. It carries 2,516 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 97%
- Out of stock, average day
- 12.3%
- Average rank
- #100in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,516per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Running Insoles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dr. Scholls Run Shock Absorbing Insoles - Helps Prevent and Relieve Knee Pain Shin Splints and Plantar Fasciitis Designed for Runners Arch Support Insoles for Running Jogging UK Shoe Size 7-13
- Price
- £12.17
- Rating
- 4.2/5
- Reviews
- 274
- Age
- 1y ago
Enertor Ultimate Running Insoles with PX1 Shock-Absorbing Technology for Plantar Fasciitis Shin Splints Runners Knee Relief Size 9-10
- Price
- £32.31
- Rating
- 4.1/5
- Reviews
- 557
- Age
- 2y ago
Enertor Ultimate Running Insoles with PX1 Shock-Absorbing Technology. Relief for: Plantar Fasciitis shin splints Achilles tendonitis Runners Knee Foot & Heel Pain
- Price
- £32.44
- Rating
- 4.1/5
- Reviews
- 557
- Age
- 3y ago
riemot Sport Insoles for Men & Women Shock-Absorbing Sports Insole for Running Walking Cushioned Breathable Shoe Inserts for Hiking Active Lifestyles Soft Inner Soles Black UK 9
- Price
- £5.33
- Rating
- 4.3/5
- Reviews
- 2,146
- Age
- 2y ago
Enertor Energy Run Socks - Trainer Ankle Length Running Socks - With Anti-Blister Protection and Breathable Anti-Microbial Yarn - For Performance and Endurance
- Price
- £10.91
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 6y ago
Trending
90-day click momentumEnertor Energy Run Socks - Trainer Ankle Length Running Socks - With Anti-Blister Protection and Breathable Anti-Microbial Yarn - For Performance and Endurance
- Price
- £10.91
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 6y ago
Goofort DynaZoom Carbon Fiber Insoles Men Women Arch Support Gel Orthotic InsertsDynamic Performance with Carbon Fiber Stability Plate Anti-Fatigue Sports Plantar Fasciitis
- Price
- £15.92
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 10mo ago
Mens Gel Sports Insoles for Football Boots & Rugby Boots Shock-Absorbing Metatarsal Cushion with Arch Support Breathable Design for Soccer Rugby & Cycling
- Price
- £6.84
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 7mo ago
Enertor Ultimate Walking Insoles with PX1 Shock-Absorbing Technology for Plantar Fasciitis Foot Pain Relief Shin Splints Runners Knee & Foot Pain
- Price
- £31.42
- Rating
- 4.0/5
- Reviews
- 271
- Age
- 6y ago
Dr. Scholls GelActiv Running Insoles for Men Sports Insoles with Pressure and Arch Support and Freshsheet Odour Protection - Perfect Insole for Sports Shoes - UK Shoe Size 7-12 1 Pair
- Price
- £9.71
- Rating
- 4.3/5
- Reviews
- 921
- Age
- 2y ago
Newest
by launch dateMens Gel Sports Insoles for Football Boots & Rugby Boots Shock-Absorbing Metatarsal Cushion with Arch Support Breathable Design for Soccer Rugby & Cycling
- Price
- £6.84
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 7mo ago
Goofort DynaZoom Carbon Fiber Insoles Men Women Arch Support Gel Orthotic InsertsDynamic Performance with Carbon Fiber Stability Plate Anti-Fatigue Sports Plantar Fasciitis
- Price
- £15.92
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 10mo ago
Dr. Scholls Run Shock Absorbing Insoles - Helps Prevent and Relieve Knee Pain Shin Splints and Plantar Fasciitis Designed for Runners Arch Support Insoles for Running Jogging UK Shoe Size 7-13
- Price
- £12.17
- Rating
- 4.2/5
- Reviews
- 274
- Age
- 1y ago
Scholl GelActiv Trainer Insoles for Men All Day Comfort Running Shoe Insoles Super Shock Absorption and Springiness with GelWave Technology UK Size 7-12
- Price
- £11.73
- Rating
- 4.2/5
- Reviews
- 485
- Age
- 2y ago
Scholl GelActiv Work Insoles for Men All Day Comfort at Work Shock Absorption and Comfort Cushioning with GelWave Technology UK Size 7-12
- Price
- £10.95
- Rating
- 4.5/5
- Reviews
- 3,405
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
33
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
42%
Top 20: 87%
Open market
11%
- Enertor35%
- Dr. Scholl's29%
- riemot7%
- Risctrre7%
- goofort6%
- iFitna4%
- Open — no brand owns it (7 brands, 11%)
Demand
Running Insoles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.1×
Search terms
Top Running Insoles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- running insoles22K/yr
- shock absorbing insoles15K/yr
- enertor running insoles22K/yr
- sports insoles for men14K/yr
- running insoles for men17K/yr
- sports insoles10K/yr
- football boot insoles11K/yr
- enertor insoles13K/yr
- running insoles for women9K/yr
- football insoles7K/yr
Reviews and returns
What reviews say buyers love and hate about Running Insoles
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very uncomfortable - hard as rocks
Very uncomfortable to wear
Very uncomfortable
Runs small
Tight fit
BAD FIT
causing more pain
the thigh pain kept coming back
Pain
Very disappointing especially considering the price
Waste of money
Not worth it
It won't help
Didn't work for me
Doesnt Work
Love
Comfortable & Supportive
I was comfortable all day
they are very comfortable once in the boot
They feel well made
They are well made
Excellent Quality
True to size for my choice
Fit well
Super easy to fit
Good value
Worth buying
Good value for money
Does the job
As described
As stated
Return
1.0% Return rate 72% Fixable by listing
Runs small
Tight fit
BAD FIT
Very uncomfortable - hard as rocks
Very uncomfortable to wear
Very uncomfortable
Garbage
Terrible quality – they start tearing apart after just several days of use
Poor quality
causing more pain
the thigh pain kept coming back
Pain
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Running Insoles questions
Answered from the same tracked data.