Is running insoles profitable to sell on Amazon United Kingdom?

The niche generates £96K/yr across 34 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the running insoles niche?

13 brands and 33 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in running insoles?

Top complaints mined from reviews: Comfort-Overall, Size-Overall, Pain Relief-Overall. The return rate is 1.0%.

When does demand for running insoles peak?

Demand peaks in Sep–Oct; the busiest month runs 2.1× the quietest.

What does it cost to enter the running insoles niche?

Listings span £5.17–£48.90; the average listing price is £15.77 (sweet spot $15–$100). The average incumbent carries 2,516 reviews — the moat a new listing must climb.

running insoles

Worth a look

Shows low returns (1.0%), but soft demand (-16.8% this quarter) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Great£15.77

avg listing price — sweet spot $15–$100

Price range

Great£5.17–£48.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,515.94

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Market size

Bad£96K

£96K/yr · 166K searches

Growth

Bad-16.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, running insoles is a £96K/yr Amazon United Kingdom market (166K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 52/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

running insoles market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £79K–£95K; units × avg price
Conversion rate: 3.6%
Avg BSR: #100
Page quality: 0%
Prime: 97%
Sponsored: 85%
Out of stock: 12.3%
Avg brand age: 48 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

42%

Top 20: 87%

Open market

11%

Enertor35%
Dr. Scholl's29%
riemot7%
Risctrre7%
goofort6%
iFitna4%
Open — no brand owns it (7 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 90 weeks — -16.8% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 2.1×

Open Trend

Top running insoles search terms

running insoles22K/yr -20.3%2.8% conv.
shock absorbing insoles15K/yr -1.4%1.8% conv.
enertor running insoles22K/yr -38.3%5.3% conv.
sports insoles for men14K/yr +1.1%3.4% conv.
running insoles for men17K/yr -32.3%4.5% conv.
sports insoles10K/yr -10.4%1.7% conv.
football boot insoles11K/yr -8.7%2.6% conv.
enertor insoles13K/yr -26.9%2.3% conv.
running insoles for women9K/yr -31.9%1.9% conv.
football insoles7K/yr +12.6%1.5% conv.

All search terms

Top running insoles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dr. Scholls Run Shock Absorbing Insoles - Helps Prevent and Relieve Knee Pain Shin Splints and Plantar Fasciitis Designed for Runners Arch Support Insoles for Running Jogging UK Shoe Size 7-13

Dr. Scholl's£12.174.2★274 rev

Enertor Ultimate Running Insoles with PX1 Shock-Absorbing Technology for Plantar Fasciitis Shin Splints Runners Knee Relief Size 9-10

Enertor£32.314.1★557 rev

Enertor Ultimate Running Insoles with PX1 Shock-Absorbing Technology. Relief for: Plantar Fasciitis shin splints Achilles tendonitis Runners Knee Foot & Heel Pain

Enertor£32.444.1★557 rev

riemot Sport Insoles for Men & Women Shock-Absorbing Sports Insole for Running Walking Cushioned Breathable Shoe Inserts for Hiking Active Lifestyles Soft Inner Soles Black UK 9

riemot£5.334.3★2,146 rev

Enertor Energy Run Socks - Trainer Ankle Length Running Socks - With Anti-Blister Protection and Breathable Anti-Microbial Yarn - For Performance and Endurance

Enertor£10.914.2★38 rev

Newest

by launch date

Mens Gel Sports Insoles for Football Boots & Rugby Boots Shock-Absorbing Metatarsal Cushion with Arch Support Breathable Design for Soccer Rugby & Cycling

Xiansini£6.847 rev

7mo ago

Goofort DynaZoom Carbon Fiber Insoles Men Women Arch Support Gel Orthotic InsertsDynamic Performance with Carbon Fiber Stability Plate Anti-Fatigue Sports Plantar Fasciitis

goofort£15.9230 rev

10mo ago

Dr. Scholls Run Shock Absorbing Insoles - Helps Prevent and Relieve Knee Pain Shin Splints and Plantar Fasciitis Designed for Runners Arch Support Insoles for Running Jogging UK Shoe Size 7-13

Dr. Scholl's£12.17274 rev

1y ago

Scholl GelActiv Trainer Insoles for Men All Day Comfort Running Shoe Insoles Super Shock Absorption and Springiness with GelWave Technology UK Size 7-12

Dr. Scholl's£11.73485 rev

2y ago

Scholl GelActiv Work Insoles for Men All Day Comfort at Work Shock Absorption and Comfort Cushioning with GelWave Technology UK Size 7-12

Dr. Scholl's£10.953,405 rev

2y ago

What buyers say about running insoles

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall37%

“Comfortable & Supportive”

Quality-Overall12%

“They feel well made”

Size-Overall11%

“True to size for my choice”

Value For Money5%

“Good value”

Advertised Vs Actual Product4%

“Does the job”

Arch Support3%

“The arch support is amazing”

Pain Relief-Overall3%

“pain relief”

Cushion2%

“CUSHION IS VERY GOOD”

Ease Of Use2%

“Easy to use”

Heel Spurs/Plantar Fasciitis2%

“Great product really helped my plantar fasciitis”

What buyers complain about

Comfort-Overall15%

“Very uncomfortable - hard as rocks”

Size-Overall11%

“Runs small”

Pain Relief-Overall9%

“causing more pain”

Value For Money7%

“Very disappointing especially considering the price”

Functionality-Overall5%

“It won't help”

Hard Feel3%

“Seems very hard as I expected something cushioned”

Quality-Overall3%

“Garbage”

Smell3%

“Very smelly”

Thickness3%

“Too thick to work for boots”

Durability2%

“Very poor only lasted 2 weeks”

Top return reasons

Size-Overall50%

Feet Fit10%

Comfort-Overall10%

Quality-Overall4%

Pain Relief-Overall3%

Thin2%

Functionality-Overall2%

Thickness2%

Advertised Vs Actual Product2%

Arch Support1%

Common questions

Is running insoles profitable to sell on Amazon United Kingdom?: The niche generates £96K/yr across 34 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the running insoles niche?: 13 brands and 33 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in running insoles?: Top complaints mined from reviews: Comfort-Overall, Size-Overall, Pain Relief-Overall. The return rate is 1.0%.
When does demand for running insoles peak?: Demand peaks in Sep–Oct; the busiest month runs 2.1× the quietest.
What does it cost to enter the running insoles niche?: Listings span £5.17–£48.90; the average listing price is £15.77 (sweet spot $15–$100). The average incumbent carries 2,516 reviews — the moat a new listing must climb.