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Running Insoles

Maybe

An estimated 1.0% of orders come back. But demand is soft, at -16.8% this quarter, so Running Insoles is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£96K/yr166K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
42%top-5 click share · 13 brands · 33 sellers

Flapen Score

Running Insoles against its category

The dotted line is the Fashion average. Past it, Running Insoles is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Running Insoles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Running Insoles 166K times last year and spent an estimated £96K. The top 5 brands take 84% of clicks. Demand peaks in Sep–Oct. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
3.6%
Market size, estimated
£96Ka year
Peak month
October2.1× the quietest month
Top search term
running insoles22K searches a year

02 · Price

A sale here is worth £15.77.

Listings sell for £15.77 on average, from £5.17 to £48.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £15.77 that is £2K to £4K a year per listing.

Average price
£15.77inside the $15 to $100 sweet spot
Price range
£5.17–£48.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #100 within Shoe, Jewellery & Watch Accessories. It carries 2,516 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
97%
Out of stock, average day
12.3%
Average rank
#100in Shoe, Jewellery & Watch Accessories
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,516per listing
Listings tracked
34

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Running Insoles products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

33

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

42%

Top 20: 87%

Open market

11%

  • Enertor35%
  • Dr. Scholl's29%
  • riemot7%
  • Risctrre7%
  • goofort6%
  • iFitna4%
  • Open — no brand owns it (7 brands, 11%)

Demand

Running Insoles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 2.1×

Search terms

Top Running Insoles search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • running insoles22K/yr
  • shock absorbing insoles15K/yr
  • enertor running insoles22K/yr
  • sports insoles for men14K/yr
  • running insoles for men17K/yr
  • sports insoles10K/yr
  • football boot insoles11K/yr
  • enertor insoles13K/yr
  • running insoles for women9K/yr
  • football insoles7K/yr

Reviews and returns

What reviews say buyers love and hate about Running Insoles

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Comfort-Overall”
15%of negative reviews mention “Comfort-Overall”
1.0%of orders come back
“Very uncomfortable - hard as rocks”
A buyer, on “Comfort-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Running Insoles questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data