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Running Hat

Maybe

The top 5 products take only 31% of clicks. But buyers convert on only 1.6% of searches, so Running Hat is a Maybe.

Flapen Score
57
57 / 100
Top 19% of 2,461 Fashion niches · +9 vs the category median of 48
Market size
£92K/yr443K searches / yr
90-day growth
+59.6%search demand this quarter
Competition
31%top-5 click share · 25 brands · 71 sellers

Flapen Score

Running Hat against its category

The dotted line is the Fashion average. Past it, Running Hat is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Running Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Running Hat 443K times last year and spent an estimated £92K. The top 5 brands take 60% of clicks. Demand peaks in Mar–May. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 443K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +59.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
443K
Growth, 90 days vs prior 90
+59.6%
Conversion, latest week
1.6%
Market size, estimated
£92Ka year
Peak month
March3.8× the quietest month
Top search term
running cap107K searches a year

02 · Price

A sale here is worth £13.08.

Listings sell for £13.08 on average, from £5.72 to £24.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £13.08 that is £1K to £3K a year per listing.

Average price
£13.08under the $15 to $100 sweet spot
Price range
£5.72–£24.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #261 within Accessories. It carries 2,045 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
95%
Out of stock, average day
4.8%
Average rank
#261in Accessories
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,045per listing
Listings tracked
66

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Running Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

71

Top-5 brand share

60%

Top 20: 97%

Top-5 click share

31%

Top 20: 65%

Open market

36%

  • GADIEMKENSD17%
  • TrailHeads12%
  • AYPOW11%
  • Columbia11%
  • Puresport9%
  • Decentron4%

Demand

Running Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May · busiest ÷ quietest = 3.8×

Search terms

Top Running Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • running cap107K/yr
  • running hat100K/yr
  • running caps for men51K/yr
  • running cap women23K/yr
  • running hat mens32K/yr
  • sports cap19K/yr
  • hiking cap11K/yr
  • mens running cap13K/yr
  • running hat for women15K/yr
  • runr cap10K/yr

Reviews and returns

What reviews say buyers love and hate about Running Hat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall11%

Too big

Too small for me

One size does not fit all

Quality-Overall9%+0.60

Poor quality

Floppy and cheap

Quite cheaply made

Strength5%−0.07

Flimsy at best

Clip at rear is weak

Somewhat flimsy and the panel whilst letting in the air also feels strange on the head

Durability5%−0.05

doesnt look like it will last

Nike tick fell off after a week

Advertised Vs Actual Product5%−0.06

Doesn't display under armour just the logo

Doesn't look like pic

it's not like the pic

Love

Size-Overall15%

Fits perfectly

The fit is quite versatile

is a comfortable fit

Quality-Overall13%+0.60

Excellent quality

it appears to be well made

Nice quality cap and so light

Weight Light12%+0.84

This hat delivers what is promised - it's very lightweight

Super lightweight

Great lightweight cap

Comfort-Overall8%+0.34

Comfortable

These beanies are really comfortable to wear

comfortable to wear

Value For Money8%

Good value

Worth every penny

Great value

Return

2.3% Return rate 85% Fixable by listing

Size-Overall66%█▇▇▇▇▇

Too big

Too small for me

One size does not fit all

Quality-Overall5%▅▅█▆█▆

Poor quality

Floppy and cheap

Quite cheaply made

Color5%▁▅▅█▇▇
Shape/Style4%▃█▇▃▆▅

Not much style or shape

It's out of shape

Loses shape pretty easily

Material Quality3%▁▄▅▄█▅

FAQ

Common Running Hat questions

Answered from the same tracked data.