running hat
Worth a lookShows a fragmented shelf (top 5 take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great31%top-5 click share — an open shelf
Growth
Good+59.6%90-day search growth — must beat 0% to launch
Brand share
Great60%top-5 brand share — no brand owns this niche
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good£13.08avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.72–£24.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,044.7avg incumbent reviews — the moat a new listing must climb
Market size
Bad£92K£92K/yr · 443K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, running hat is a £92K/yr Amazon United Kingdom market (443K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Mar–May. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
running hat market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £105K–£131K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #261
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 85%
- Out of stock
- 4.8%
- Avg brand age
- 49 months
- Avg seller age
- 167 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
71
Top-5 brand share
60%
Top 20: 97%
Top-5 click share
31%
Top 20: 65%
Open market
36%
- GADIEMKENSD17%
- TrailHeads12%
- AYPOW11%
- Columbia11%
- Puresport9%
- Decentron4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +59.6% search growth over the last 90 days.Peak months: Mar, May · busiest ÷ quietest = 3.8×
Top running hat search terms
- running cap107K/yr
- running hat100K/yr
- running caps for men51K/yr
- running cap women23K/yr
- running hat mens32K/yr
- sports cap19K/yr
- hiking cap11K/yr
- mens running cap13K/yr
- running hat for women15K/yr
- runr cap10K/yr
Top running hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Puresport Olive Running Cap Adjustable Water-Repellent Sports Hat
Puresport£24.234.1★40 rev
AYPOW 2 Packs Quick Dry Mens Baseball Cap Sports Lightweight Running Caps Hat Breathable Folding Mesh Adjustable Sun Hats Summer UV Protection Outdoor Hats For Hiking Walking Climbing Fishing
AYPOW£11.274.5★697 rev
TrailHeads Performance Mens Running Hat - Lightweight Quick Dry Workout Hats for Men - Athletic Sports Cap for Tennis Gym White
TrailHeads£16.374.5★2,963 rev
Columbia Unisex Tech Shade 2 Hat Baseball Cap City Grey O/S
Columbia£12.224.6★1,347 rev
GADIEMKENSD Folding Running Men Hat Summer Quick Dry Womens Mens Baseball Caps Unstructured Breathable Light Adjustable Trucker Hats Long Brim Golf Cap for Outdoor Sport Hiking Gym Black
GADIEMKENSD£10.244.6★1,869 rev
Newest
by launch date
Folding Running Cap Men Quick Dry Mesh Sports Cap Adjustable Hats
Youkly£6.543 rev
ZONE3 Lightweight 5-Panel Cap Breathable & Adjustable Unisex Hat for Running Hiking Outdoor Sports & Casual Wear Teal
ZONE3£16.3615 rev
Puresport Olive Running Cap Adjustable Water-Repellent Sports Hat
Puresport£24.2340 rev
Clakllie Quick Dry 5 Panel Running Hat Breathable Mesh Hat Short Peak Hats Short Brim Baseball Cap Sport Cap BSSD2504-Beige
Clakllie£13.109 rev
ROTTO Cycling Cap for Summer Lightweight Cooling Helmet Liner Caps with Visor Breathable Sweat Absorption
ROTTO£11.2153 rev
Trending
90-day click momentumROTTO Cycling Cap for Summer Lightweight Cooling Helmet Liner Caps with Visor Breathable Sweat Absorption
ROTTO£11.214.2★
Folding Running Cap Men Quick Dry Mesh Sports Cap Adjustable Hats
Youkly£6.544.6★
ZONE3 Lightweight 5-Panel Cap Breathable & Adjustable Unisex Hat for Running Hiking Outdoor Sports & Casual Wear Teal
ZONE3£16.364.8★
Columbia Unisex Tech Shade 2 Hat Baseball Cap Ancient Fossil O/S
Columbia£12.684.6★
TrailHeads Womens Running Hat with UV Protection | UPF 50 | Summer Hats for Women | Outdoor Hats - Black
TrailHeads£19.584.4★
What buyers say about running hat
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfectly”
“Excellent quality”
“This hat delivers what is promised - it's very lightweight”
“Comfortable”
“Good value”
“The nylon is a nice choice of fabric, and its lightweight,”
“Great colour”
“Good for working outside in bright sunshine”
“breathable”
“Great cap good qaulity lookscgood”
What buyers complain about
“Too big”
“Poor quality”
“Flimsy at best”
“doesnt look like it will last”
“Doesn't display under armour just the logo”
“Not much style or shape”
“However, the strap isn't long enough, so it sticks out”
“shame the beak on the hat not water proof custermer always right when you're in all weathers”
“Maybe a little overpriced”
“Doesnt really do the job”
Top return reasons
Common questions
- Is running hat profitable to sell on Amazon United Kingdom?
- The niche generates £92K/yr across 66 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +59.6%. Flapen's verdict: Worth a look (57/100).
- How competitive is the running hat niche?
- 25 brands and 71 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in running hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 2.3%.
- When does demand for running hat peak?
- Demand peaks in Mar–May; the busiest month runs 3.8× the quietest.
- What does it cost to enter the running hat niche?
- Listings span £5.72–£24.32; the average listing price is £13.08 (sweet spot $15–$100). The average incumbent carries 2,045 reviews — the moat a new listing must climb.