Rugby Studs

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -70.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months

37K

Growth, 90 days vs prior 90

-70.1%

Conversion, latest week

8.6%

Market size, estimated

£37Ka year

Peak month

September12.9× the quietest month

Top search term

rugby studs20K searches a year

Listings sell for £11.63 on average, from £6.60 to £37.35. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £11.63 that is £0 to £1K a year per listing.

Average price

£11.63under the $15 to $100 sweet spot

Price range

£6.60–£37.35

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

3.0%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #358 within Activewear. It carries 292 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

83%

Out of stock, average day

3.9%

Average rank

#358in Activewear

Average rating

4.28 starsAmazon United Kingdom average 4.36 stars

Average reviews

292per listing

Listings tracked

18

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months