rugby studs
Skip itSoft demand (-70.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great292avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£6.60–£37.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good3.0%return rate — above 5% kills the launch gate
Avg price
Okay£11.63avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad£37K£37K/yr · 37K searches
Growth
Bad-70.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, rugby studs is a £37K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
rugby studs market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £23K–£29K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #358
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 67%
- Out of stock
- 3.9%
- Avg brand age
- 33 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
34
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
10%
- 55 Sport46%
- Precision14%
- adidas11%
- Gilbert8%
- FunnAura6%
- iohsxae5%
- Open — no brand owns it (5 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -70.1% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 12.9×
Top rugby studs search terms
- rugby studs20K/yr
- rugby boot studs6K/yr
- kooga replacement studs3K/yr
- kooga rugby studs4K/yr
- 21mm rugby studs3K/yr
Top rugby studs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
55 Sport Aluminium Replacement Rugby Studs - 12 Pack (21mm) - Silver
55 Sport£14.404.4★582 rev
adidas Unisex Sg Football Studs Threaded Rods and Studs Multicolor One Size
adidas£11.114.5★1,580 rev
55 Sport Aluminium Replacement Rugby Studs - 16 Pack (18mm) - Silver
55 Sport£14.954.4★582 rev
Aluminium Rugby Studs - Pack of 16 - size 15/18mm
Gilbert£10.024.4★50 rev
Precision Training Alloy 15mm Rugby Union
Precision£7.444.4★21 rev
Newest
by launch dateadidas Unisex Sg Football Studs Threaded Rods and Studs Multicolor One Size
adidas£11.111,580 rev
iohsxae 12PCS Replacement Football Studs Aluminium Rugby Boot Spikes Screw-In Cleats Silver Metal Mixed Sizes 11mm 13mm ((Single layer) 8 pieces of 11mm + 4 pieces of 13mm + one wrench)
iohsxae£7.650 rev
iohsxae 12PCS Replacement Football Studs Aluminium Rugby Boot Spikes Screw-In Cleats Silver Metal Mixed Sizes 11mm 13mm (M5 (Double Layer) 13MM 8 pieces + 15MM 4 pieces + wrench)
iohsxae£6.790 rev
Zynqo 12PCS M5 Metal Football Studs Boots 11mm 13mm 15mm with Wrench Tool
Zynqo£6.7315 rev
FunnAura 12PCS Rugby Studs Metal Studs Football Boots Replacement with 2 Wrench(15mm 13mm) Silver
FunnAura£8.7814 rev
Trending
90-day click momentumiohsxae 12PCS Replacement Football Studs Aluminium Rugby Boot Spikes Screw-In Cleats Silver Metal Mixed Sizes 11mm 13mm (M5 (Double Layer) 13MM 8 pieces + 15MM 4 pieces + wrench)
iohsxae£6.790.0★
iohsxae 12PCS Replacement Football Studs Aluminium Rugby Boot Spikes Screw-In Cleats Silver Metal Mixed Sizes 11mm 13mm ((Single layer) 8 pieces of 11mm + 4 pieces of 13mm + one wrench)
iohsxae£7.650.0★
Zynqo 12PCS M5 Metal Football Studs Boots 11mm 13mm 15mm with Wrench Tool
Zynqo£6.734.5★
Canterbury Adult Unisex Phoenix Raze Soft Ground Rugby Boots | Strong | Lightweight | Scuff Resistant Soft Ground Rugby Boots Black/White 10
Canterbury£37.354.6★
KOOKABURRA BSCS carta Football Soft Cricket Spikes (Set 22) Yellow 22 Pack
Kookaburra£10.504.0★
What buyers say about rugby studs
What buyers praise and complain about, mined from review topics.What buyers love
“They fit perfectly into my boots with no issues at all”
“Good quality and easy to screw in, so swapping them over was quick and straightforward”
“Great value for money”
“Easy to use”
“were exactly as described in the listing”
What buyers complain about
“Way too small”
“Broken on second use”
Top return reasons
Common questions
- Is rugby studs profitable to sell on Amazon United Kingdom?
- The niche generates £37K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -70.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the rugby studs niche?
- 11 brands and 34 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in rugby studs?
- Top complaints mined from reviews: Size-Overall, Durability. The return rate is 3.0%.
- When does demand for rugby studs peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 12.9× the quietest.
- What does it cost to enter the rugby studs niche?
- Listings span £6.60–£37.35; the average listing price is £11.63 (sweet spot $15–$100). The average incumbent carries 292 reviews — the moat a new listing must climb.