How competitive is the Rugby Studs niche on Amazon United Kingdom?

11 brands and 34 sellers compete in Rugby Studs on Amazon United Kingdom. The top 5 Rugby Studs products take 59% of clicks and its top 5 brands hold 85% of demand.

What do buyers complain about in Rugby Studs?

Rugby Studs buyers on Amazon United Kingdom complain most about Size-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 3.0%.

What does it cost to enter the Rugby Studs niche?

Rugby Studs sells for £11.63 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £6.60–£37.35. The average incumbent carries 292 reviews — the moat a new listing must climb.

Rugby Studs

soft demand (-70.1% this quarter) — Rugby Studs doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Rugby Studs profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rugby Studs is a £37K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 42/100.

Rugby Studs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -70.1% over the last 90 days and 8.6% of searches end in a purchase.

£37K

revenue / yr

Units sold / yr3K

Search volume / yr-70.1%37K

Conversion rate8.6%

Avg price£11.63

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers11 · 34

Top-5 product click share59%

Open market15%

Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 18 products

Top Rugby Studs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

55 Sport Aluminium Replacement Rugby Studs - 12 Pack (21mm) - Silver

Price: £14.40
Rating: 4.4/5
Reviews: 582
Age: 9y ago

adidas Unisex Sg Football Studs Threaded Rods and Studs Multicolor One Size

Price: £11.11
Rating: 4.5/5
Reviews: 1,580
Age: 1mo ago

55 Sport Aluminium Replacement Rugby Studs - 16 Pack (18mm) - Silver

Price: £14.95
Rating: 4.4/5
Reviews: 582
Age: 9y ago

Aluminium Rugby Studs - Pack of 16 - size 15/18mm

Price: £10.02
Rating: 4.4/5
Reviews: 50
Age: 14y ago

Precision Training Alloy 15mm Rugby Union

Price: £7.44
Rating: 4.4/5
Reviews: 21
Age: 13y ago

Newest

by launch date

adidas Unisex Sg Football Studs Threaded Rods and Studs Multicolor One Size

Price: £11.11
Rating: 4.5/5
Reviews: 1,580
Age: 1mo ago

iohsxae 12PCS Replacement Football Studs Aluminium Rugby Boot Spikes Screw-In Cleats Silver Metal Mixed Sizes 11mm 13mm ((Single layer) 8 pieces of 11mm + 4 pieces of 13mm + one wrench)

Price: £7.65
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

iohsxae 12PCS Replacement Football Studs Aluminium Rugby Boot Spikes Screw-In Cleats Silver Metal Mixed Sizes 11mm 13mm (M5 (Double Layer) 13MM 8 pieces + 15MM 4 pieces + wrench)

Price: £6.79
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Zynqo 12PCS M5 Metal Football Studs Boots 11mm 13mm 15mm with Wrench Tool

Price: £6.73
Rating: 4.5/5
Reviews: 15
Age: 5mo ago

FunnAura 12PCS Rugby Studs Metal Studs Football Boots Replacement with 2 Wrench(15mm 13mm) Silver

Price: £8.78
Rating: 3.7/5
Reviews: 14
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

10%

55 Sport46%
Precision14%
adidas11%
Gilbert8%
FunnAura6%
iohsxae5%
Open — no brand owns it (5 brands, 10%)

Rugby Studs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume37KCVR8.6%Products18Brands11Top 5 Brands85%OOS Rate3.9%Rating4.3★Reviews292Avg BSR#358

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 12.9×

Top Rugby Studs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

rugby studs20K/yr -68.6%4.7% conv.
rugby boot studs6K/yr -65.0%4.7% conv.
kooga replacement studs3K/yr -55.3%0.9% conv.
kooga rugby studs4K/yr -80.6%4.9% conv.
21mm rugby studs3K/yr -87.0%1.7% conv.

What reviews say buyers love and hate about Rugby Studs

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Size-Overall45%

“They fit perfectly into my boots with no issues at all”

Quality-Overall26%

“Good quality and easy to screw in, so swapping them over was quick and straightforward”

Value For Money15%

“Great value for money”

Ease Of Use8%

“Easy to use”

Advertised Vs Actual Product6%

“were exactly as described in the listing”

What buyers complain about

100% of reviews

Size-Overall50%

“Way too small”

Durability50%

“Broken on second use”

Rugby Studs return rate & reasons

Why buyers send it back, as a share of all return requests.

3.0%

Return rate

90%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

79%

2Advertised Vs Actual Product

3Compatibility-Overall

4Feet Fit

5Shape/Style

Common Rugby Studs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rugby Studs 42/100 on Amazon United Kingdom — Skip it. The niche generates £37K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -70.1% over the last 90 days.