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Rugby Shorts

Fail

Shoppers spend only $22K a year here, so Rugby Shorts is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£22K/yr139K searches / yr
90-day growth
+87.4%search demand this quarter
Competition
40%top-5 click share · 11 brands · 38 sellers

Flapen Score

Rugby Shorts against its category

The dotted line is the Fashion average. Past it, Rugby Shorts is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rugby Shorts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rugby Shorts 139K times last year and spent an estimated £22K. The top 5 brands take 88% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +87.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
+87.4%
Conversion, latest week
1.0%
Market size, estimated
£22Ka year
Top search term
rugby shorts52K searches a year

02 · Price

A sale here is worth £16.00.

Listings sell for £16.00 on average, from £7.35 to £24.99. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £16.00 that is £0 to £2K a year per listing.

Average price
£16.00inside the $15 to $100 sweet spot
Price range
£7.35–£24.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #222 within Activewear. It carries 888 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
75%
Out of stock, average day
2.3%
Average rank
#222in Activewear
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
888per listing
Listings tracked
48

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Rugby Shorts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£873£2K£3K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

38

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

40%

Top 20: 75%

Open market

8%

  • Canterbury58%
  • Oz OverBoots13%
  • 22YardsPro8%
  • BROKIG5%
  • Hazy Blue4%
  • Rhino4%
  • Open — no brand owns it (5 brands, 8%)

Search terms

Top Rugby Shorts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rugby shorts52K/yr
  • canterbury shorts29K/yr
  • mens rugby shorts14K/yr
  • rugby shorts men17K/yr
  • canterbury rugby shorts16K/yr
  • canterbury shorts mens5K/yr
  • black rugby shorts5K/yr

FAQ

Common Rugby Shorts questions

Answered from the same tracked data.