Rugby Shorts
FailShoppers spend an estimated $22K a year here, so Rugby Shorts is a Fail.
- Flapen Score
- 48 / 100Ranks 1,186 of 2,461 Fashion niches · on the category median48
- Market size
- £22K/yr139K searches / yr
- 90-day growth
- +87.4%search demand this quarter
- Competition
- 40%top-5 click share · 11 brands · 38 sellers
Flapen Score
Rugby Shorts against its category
The dotted line is the Fashion average. Past it, Rugby Shorts is stronger. Inside it, weaker.
Market
The Rugby Shorts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rugby Shorts 139K times last year and spent an estimated £22K. The top 5 brands take 88% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +87.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.
- Searches, last 12 months
- 139K
- Growth, 90 days vs prior 90
- +87.4%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £22Ka year
- Top search term
- rugby shorts52K searches a year
02 · Price
A sale here is worth £16.00.
Listings sell for £16.00 on average, from £7.35 to £24.99. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £16.00 that is £0 to £2K a year per listing.
- Average price
- £16.00inside the $15 to $100 sweet spot
- Price range
- £7.35–£24.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 4.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #222 within Activewear. It carries 888 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 75%
- Out of stock, average day
- 2.3%
- Average rank
- #222in Activewear
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 888per listing
- Listings tracked
- 48
04 · Newcomers
0 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Rugby Shorts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Canterbury Mens Players Drill Shorts | Rugby Shorts | CCC Logo Gym Shorts
- Price
- £16.56
- Rating
- 4.3/5
- Reviews
- 151
- Age
- 2y ago

Canterbury Mens Player Drill Short Black L
- Price
- £13.66
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 2y ago

Kiwi Mens Rugby Training Shorts with Pockets Lightweight & Breathable Sports Shorts Durable Fabric Elastic Waistband and Secure Storage Ideal for Rugby Gym Running and Outdoor Fitness
- Price
- £12.77
- Rating
- 3.7/5
- Reviews
- 62
- Age
- 3y ago

Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - L/Navy and Hot Pink
- Price
- £24.77
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Canterbury Mens Tactic Rugby Shorts | Internal Drawstring & Pockets | Gym/Training Short Leisure Shorts Navy M
- Price
- £16.73
- Rating
- 4.6/5
- Reviews
- 525
- Age
- 8y ago
Trending
estimated 90-day click momentum
Hazy Blue Nelson - Coloured Block Shorts Unisex Sports and Leisure - Mens Shorts/Womens Shorts (UK Alpha M Regular Regular Pink/White)
- Price
- £20.66
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 11mo ago

Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - L/Navy and Hot Pink
- Price
- £24.77
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Hazy Blue Nelson - Coloured Block Shorts Unisex Sports and Leisure - Mens Shorts/Womens Shorts (UK Alpha M Regular Regular Cerise/Black)
- Price
- £20.53
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 11mo ago

Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - S/Peacock Blue and Navy
- Price
- £24.97
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - XS/Emerald Green and Black
- Price
- £24.99
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago
Newest
by launch date
BROKIG Mens Running Gym Shorts DriArmor Rugby Sports Tennis S Black
- Price
- £14.03
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 4mo ago

Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - XS/Emerald Green and Black
- Price
- £24.99
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - S/Peacock Blue and Navy
- Price
- £24.97
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Hazy Blue Nelson - Coloured Block Shorts Unisex Sports and Leisure - Mens Shorts/Womens Shorts (UK Alpha M Regular Regular Cerise/Black)
- Price
- £20.53
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 11mo ago

Hazy Blue Nelson - Coloured Block Shorts Unisex Sports and Leisure - Mens Shorts/Womens Shorts (UK Alpha M Regular Regular Pink/White)
- Price
- £20.66
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.
Brands
11 rising
Sellers
38
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 75%
Open market
8%
- Canterbury58%
- Oz OverBoots13%
- 22YardsPro8%
- BROKIG5%
- Hazy Blue4%
- Rhino4%
- Open — no brand owns it (5 brands, 8%)
Search terms
Top Rugby Shorts search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rugby shorts52K/yr
- canterbury shorts29K/yr
- mens rugby shorts14K/yr
- rugby shorts men17K/yr
- canterbury rugby shorts16K/yr
- canterbury shorts mens5K/yr
- black rugby shorts5K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rugby Shorts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









