rugby shorts
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Growth
Great+87.4%90-day search growth — must beat 0% to launch
Avg price
Great£16.00avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Review moat
Good887.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£7.35–£24.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.2%return rate — above 5% kills the launch gate
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£22K£22K/yr · 139K searches
According to Flapen's Amazon United Kingdom niche tracking, rugby shorts is a £22K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
rugby shorts market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £32K–£40K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #222
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 77%
- Out of stock
- 2.3%
- Avg brand age
- 44 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
11 rising
Sellers
38
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
40%
Top 20: 75%
Open market
8%
- Canterbury58%
- Oz OverBoots13%
- 22YardsPro8%
- BROKIG5%
- Hazy Blue4%
- Rhino4%
- Open — no brand owns it (5 brands, 8%)
Top rugby shorts search terms
- rugby shorts52K/yr
- canterbury shorts29K/yr
- mens rugby shorts14K/yr
- rugby shorts men17K/yr
- canterbury rugby shorts16K/yr
- canterbury shorts mens5K/yr
- black rugby shorts5K/yr
Top rugby shorts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Canterbury Mens Players Drill Shorts | Rugby Shorts | CCC Logo Gym Shorts
Canterbury£16.564.3★151 rev
Canterbury Mens Player Drill Short Black L
Canterbury£13.664.5★21 rev
Kiwi Mens Rugby Training Shorts with Pockets Lightweight & Breathable Sports Shorts Durable Fabric Elastic Waistband and Secure Storage Ideal for Rugby Gym Running and Outdoor Fitness
22YardsPro£12.773.7★62 rev
Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - L/Navy and Hot Pink
Oz OverBoots£24.775.0★1 rev
Canterbury Mens Tactic Rugby Shorts | Internal Drawstring & Pockets | Gym/Training Short Leisure Shorts Navy M
Canterbury£16.734.6★525 rev
Newest
by launch date
BROKIG Mens Running Gym Shorts DriArmor Rugby Sports Tennis S Black
BROKIG£14.0326 rev
Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - XS/Emerald Green and Black
Oz OverBoots£24.991 rev
Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - S/Peacock Blue and Navy
Oz OverBoots£24.971 rev
Hazy Blue Nelson - Coloured Block Shorts Unisex Sports and Leisure - Mens Shorts/Womens Shorts (UK Alpha M Regular Regular Cerise/Black)
Hazy Blue£20.537 rev
Hazy Blue Nelson - Coloured Block Shorts Unisex Sports and Leisure - Mens Shorts/Womens Shorts (UK Alpha M Regular Regular Pink/White)
Hazy Blue£20.667 rev
Trending
90-day click momentumHazy Blue Nelson - Coloured Block Shorts Unisex Sports and Leisure - Mens Shorts/Womens Shorts (UK Alpha M Regular Regular Pink/White)
Hazy Blue£20.665.0★
Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - L/Navy and Hot Pink
Oz OverBoots£24.775.0★
Hazy Blue Nelson - Coloured Block Shorts Unisex Sports and Leisure - Mens Shorts/Womens Shorts (UK Alpha M Regular Regular Cerise/Black)
Hazy Blue£20.535.0★
Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - S/Peacock Blue and Navy
Oz OverBoots£24.975.0★
Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - XS/Emerald Green and Black
Oz OverBoots£24.995.0★
Common questions
- Is rugby shorts profitable to sell on Amazon United Kingdom?
- The niche generates £22K/yr across 48 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +87.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the rugby shorts niche?
- 11 brands and 38 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 88% of demand.
- What does it cost to enter the rugby shorts niche?
- Listings span £7.35–£24.99; the average listing price is £16.00 (sweet spot $15–$100). The average incumbent carries 888 reviews — the moat a new listing must climb.