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Rugby Shorts

a small market ($22K/yr) — Rugby Shorts doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 5Growth 86Conversion 12Competition 75Returns 35Price range 57Avg price 78Brand share 28Review moat 65Quality gap 60
This niche Category average

Is Rugby Shorts profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rugby Shorts is a £22K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 48/100.

Rugby Shorts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +87.4% over the last 90 days and 1.0% of searches end in a purchase.

£22K

revenue / yr

Units sold / yr3K
Search volume / yr+87.4%139K
Conversion rate1.0%
Avg price£16.00

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers11 · 38
Top-5 product click share40%
Open market12%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 48 products

Sponsored placement77%
New entrants (1y)8· 0 succeeded
Avg rating4.4★
Avg reviews888

Top Rugby Shorts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

£0£873£2K£3K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

38

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

40%

Top 20: 75%

Open market

8%

  • Canterbury58%
  • Oz OverBoots13%
  • 22YardsPro8%
  • BROKIG5%
  • Hazy Blue4%
  • Rhino4%
  • Open — no brand owns it (5 brands, 8%)

Top Rugby Shorts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rugby shorts52K/yr
  • canterbury shorts29K/yr
  • mens rugby shorts14K/yr
  • rugby shorts men17K/yr
  • canterbury rugby shorts16K/yr
  • canterbury shorts mens5K/yr
  • black rugby shorts5K/yr

Common Rugby Shorts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rugby Shorts 48/100 on Amazon United Kingdom — Skip it. The niche generates £22K/yr across 48 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved +87.4% over the last 90 days.
Rugby Shorts sells for £16.00 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.35–£24.99. The average incumbent carries 888 reviews — the moat a new listing must climb.