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Rugby Shirts for Men

weak search conversion (0.2%) — Rugby Shirts for Men doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 5Growth 10Conversion 3Competition 95Returns 50Price range 88Avg price 95Brand share 78Review moat 74Quality gap 70
This niche Category average

Is Rugby Shirts for Men profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rugby Shirts for Men is a £19K/yr Amazon United Kingdom market (369K searches/yr). The top 5 brands hold 57% of demand. Verdict: Skip it — 49/100.

Rugby Shirts for Men: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.6% over the last 90 days and 0.2% of searches end in a purchase.

£19K

revenue / yr

Units sold / yr2K
Search volume / yr-30.6%369K
Conversion rate0.2%
Avg price£23.98

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers35 · 93
Top-5 product click share18%
Open market43%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 107 products

Sponsored placement74%
New entrants (1y)28· 0 succeeded
Avg rating4.3★
Avg reviews530

Top Rugby Shirts for Men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

£0£389£779£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

35 rising

Sellers

93

Top-5 brand share

57%

Top 20: 93%

Top-5 click share

18%

Top 20: 48%

Open market

38%

  • Canterbury19%
  • Uneek clothing11%
  • Guinness10%
  • BRIAN OAK LONDON9%
  • Castore9%
  • Traditional Craft4%

Rugby Shirts for Men demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume369KCVR0.2%Products107Brands35Top 5 Brands57%OOS Rate12.2%Rating4.3★Reviews530Avg BSR#670
15K10KBlack Friday '25Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Top Rugby Shirts for Men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rugby shirts for men93K/yr
  • rugby shirt36K/yr
  • mens rugby shirts30K/yr
  • rugby shirts21K/yr
  • mens rugby shirts long sleeve20K/yr
  • rugby top13K/yr
  • british and irish lions10K/yr
  • rugby tops for men11K/yr
  • rugby jersey8K/yr
  • british lions16K/yr

What reviews say buyers love and hate about Rugby Shirts for Men

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Size-Overall38%

Fits well

Quality-Overall25%

well made

Comfort-Overall9%

Comfortable

Value For Money6%

really good value for money

Material Quality5%

good thick material

What buyers complain about

85% of reviews
Size-Overall44%

the sizes are not right

Thickness18%

very thin, so would not buy again

Material Quality14%

Too small and the quality of the material isn't what official England Rugby shirts used to be

Product Condition9%

Appears used

Rugby Shirts for Men return rate & reasons

Why buyers send it back, as a share of all return requests.

3.0%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
71%
2Material Quality
9%
3Quality-Overall
5%
4Color
4%
5Length
3%

Common Rugby Shirts for Men questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rugby Shirts for Men 49/100 on Amazon United Kingdom — Skip it. The niche generates £19K/yr across 107 tracked products. 0 of 28 products launched in the last 360 days are still selling. Search demand moved -30.6% over the last 90 days.
Rugby Shirts for Men buyers on Amazon United Kingdom complain most about Size-Overall, Thickness, Material Quality, the themes mined from the niche's reviews. Its return rate is 3.0%.