Rugby Shirts for Men
FailBuyers convert on only 0.2% of searches, so Rugby Shirts for Men is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,461 Fashion niches · +1 vs the category median of 4849
- Market size
- £19K/yr369K searches / yr
- 90-day growth
- -30.6%search demand this quarter
- Competition
- 18%top-5 click share · 35 brands · 93 sellers
Flapen Score
Rugby Shirts for Men against its category
The dotted line is the Fashion average. Past it, Rugby Shirts for Men is stronger. Inside it, weaker.
Market
The Rugby Shirts for Men market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rugby Shirts for Men 369K times last year and spent an estimated £19K. The top 5 brands take 57% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 369K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.
- Searches, last 12 months
- 369K
- Growth, 90 days vs prior 90
- -30.6%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £19Ka year
- Top search term
- rugby shirts for men93K searches a year
02 · Price
A sale here is worth £23.98.
Listings sell for £23.98 on average, from £7.22 to £95.86. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £23.98 that is £0 to £2K a year per listing.
- Average price
- £23.98inside the $15 to $100 sweet spot
- Price range
- £7.22–£95.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 3.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #670 within Activewear. It carries 530 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 63%
- Out of stock, average day
- 12.2%
- Average rank
- #670in Activewear
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 530per listing
- Listings tracked
- 107
04 · Newcomers
0 of last year's 28 launches cleared the first-year sales bar.
28 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 28
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Rugby Shirts for Men products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Guinness Black/White Performance Short Sleeve Rugby Shirt (Medium)
- Price
- £32.21
- Rating
- 4.4/5
- Reviews
- 192
- Age
- 8y ago

Traditional Craft Guinness Mens Ireland Rugby Shirt Long Sleeve Black Harp Band Black XL
- Price
- £52.69
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 2y ago

British & Irish Lions Canterbury Adult Unisex Official Canterbury Short Sleeve Classic Rugby Jersey | Relaxed Fit | Soft Feel Red Dahlia L
- Price
- £39.25
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 1y ago

Uneeek Clothing Scotland Long Sleeve Rugby Shirts. 6 Nations Rugby (L (42-44)) Navy Blue
- Price
- £22.44
- Rating
- 4.6/5
- Reviews
- 293
- Age
- 7y ago

British & Irish Lions Canterbury Adult Unisex Official Canterbury Replica Rugby Jersey | Player Fit | Moisture Wicking Red Dahlia 4XL
- Price
- £32.35
- Rating
- 4.7/5
- Reviews
- 286
- Age
- 1y ago
Trending
estimated 90-day click momentum
Castore England Rugby Mens Off Pitch Polo Black 4XL
- Price
- £42.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Castore England Rugby Mens Home Pro Shirt Retail White L
- Price
- £95.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Gaffer Mens Rugby Shirt Long Sleeve Polo Top Plain Single Stripe Multi Stripe Classic Casual Sports Workwear Black - Plain 3XL
- Price
- £11.65
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago

British & Irish Lions Canterbury Adult Unisex Official Canterbury Replica Rugby Jersey | Player Fit | Moisture Wicking Red Dahlia 4XL
- Price
- £32.35
- Rating
- 4.7/5
- Reviews
- 286
- Age
- 1y ago

Mens Long Sleeve Polo Shirts Print athlétique T-Shirts Casual Vintage Classic Golf Shirt (UK Alpha 5XL Regular Regular #19)
- Price
- £11.66
- Rating
- 2.7/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch date
Castore England Rugby Mens Home Pro Shirt Retail White L
- Price
- £95.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Castore England Rugby Mens Off Pitch Polo Black 4XL
- Price
- £42.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Gaffer Mens Rugby Shirt Long Sleeve Polo Top Plain Single Stripe Multi Stripe Classic Casual Sports Workwear Black - Plain 3XL
- Price
- £11.65
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago

BRIAN OAK LONDON Mens Grey and Navy Striped Rugby Polo Shirt Long Sleeve Yarn Dyed Cotton Blend Regular Fit Casual Athletic Top (UK Alpha M Regular Regular Grey/Navy)
- Price
- £35.90
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

BRIAN OAK LONDON Mens Black Striped Rugby Polo Shirt Relaxed Fit Long Sleeve Top Premium Cotton Blend Athletic Casual Shirt (UK Alpha L Regular Regular Black)
- Price
- £35.73
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 18% of clicks, no more. An open shelf where new products get seen.
Brands
35 rising
Sellers
93
Est. top-5 brand share
57%
Top 20: 93%
Est. top-5 click share
18%
Top 20: 48%
Open market
38%
- Canterbury19%
- Uneek clothing11%
- Guinness10%
- BRIAN OAK LONDON9%
- Castore9%
- Traditional Craft4%
Demand
Rugby Shirts for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0× · 9 of 12 months tracked
Search terms
Top Rugby Shirts for Men search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rugby shirts for men93K/yr
- rugby shirt36K/yr
- mens rugby shirts30K/yr
- rugby shirts21K/yr
- mens rugby shirts long sleeve20K/yr
- rugby top13K/yr
- british and irish lions10K/yr
- rugby tops for men11K/yr
- rugby jersey8K/yr
- british lions16K/yr
Reviews and returns
What reviews say buyers love and hate about Rugby Shirts for Men
We read the reviews and the return reasons for every product selling here.
“the sizes are not right”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rugby Shirts for Men questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









