rugby shirts for men
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible£23.98avg listing price — sweet spot $15–$100
Price range
Great£7.22–£95.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good530.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.0%return rate — above 5% kills the launch gate
Growth
Bad-30.6%90-day search growth — must beat 0% to launch
Market size
Bad£19K£19K/yr · 369K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, rugby shirts for men is a £19K/yr Amazon United Kingdom market (369K searches/yr). The top 5 brands hold 57% of demand. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
rugby shirts for men market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £36K–£48K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #670
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 74%
- Out of stock
- 12.2%
- Avg brand age
- 45 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
35 rising
Sellers
93
Top-5 brand share
57%
Top 20: 93%
Top-5 click share
18%
Top 20: 48%
Open market
38%
- Canterbury19%
- Uneek clothing11%
- Guinness10%
- BRIAN OAK LONDON9%
- Castore9%
- Traditional Craft4%
Demand
Weekly Amazon search volume, last 38 weeks — -30.6% search growth over the last 90 days.Top rugby shirts for men search terms
- rugby shirts for men93K/yr
- rugby shirt36K/yr
- mens rugby shirts30K/yr
- rugby shirts21K/yr
- mens rugby shirts long sleeve20K/yr
- rugby top13K/yr
- british and irish lions10K/yr
- rugby tops for men11K/yr
- rugby jersey8K/yr
- british lions16K/yr
Top rugby shirts for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Guinness Black/White Performance Short Sleeve Rugby Shirt (Medium)
Guinness£32.214.4★192 rev
Traditional Craft Guinness Mens Ireland Rugby Shirt Long Sleeve Black Harp Band Black XL
Traditional Craft£52.694.5★25 rev
British & Irish Lions Canterbury Adult Unisex Official Canterbury Short Sleeve Classic Rugby Jersey | Relaxed Fit | Soft Feel Red Dahlia L
Canterbury£39.254.6★172 rev
Uneeek Clothing Scotland Long Sleeve Rugby Shirts. 6 Nations Rugby (L (42-44)) Navy Blue
Uneeek Clothing£22.444.6★293 rev
British & Irish Lions Canterbury Adult Unisex Official Canterbury Replica Rugby Jersey | Player Fit | Moisture Wicking Red Dahlia 4XL
Canterbury£32.354.7★286 rev
Newest
by launch date
Castore England Rugby Mens Home Pro Shirt Retail White L
Castore£95.860 rev
Castore England Rugby Mens Off Pitch Polo Black 4XL
Castore£42.930 rev
Gaffer Mens Rugby Shirt Long Sleeve Polo Top Plain Single Stripe Multi Stripe Classic Casual Sports Workwear Black - Plain 3XL
Gaffer£11.652 rev
BRIAN OAK LONDON Mens Grey and Navy Striped Rugby Polo Shirt Long Sleeve Yarn Dyed Cotton Blend Regular Fit Casual Athletic Top (UK Alpha M Regular Regular Grey/Navy)
BRIAN OAK LONDON£35.902 rev
BRIAN OAK LONDON Mens Black Striped Rugby Polo Shirt Relaxed Fit Long Sleeve Top Premium Cotton Blend Athletic Casual Shirt (UK Alpha L Regular Regular Black)
BRIAN OAK LONDON£35.732 rev
Trending
90-day click momentumCastore England Rugby Mens Off Pitch Polo Black 4XL
Castore£42.930.0★
Castore England Rugby Mens Home Pro Shirt Retail White L
Castore£95.860.0★
Gaffer Mens Rugby Shirt Long Sleeve Polo Top Plain Single Stripe Multi Stripe Classic Casual Sports Workwear Black - Plain 3XL
Gaffer£11.654.5★
British & Irish Lions Canterbury Adult Unisex Official Canterbury Replica Rugby Jersey | Player Fit | Moisture Wicking Red Dahlia 4XL
Canterbury£32.354.7★
Mens Long Sleeve Polo Shirts Print athlétique T-Shirts Casual Vintage Classic Golf Shirt (UK Alpha 5XL Regular Regular #19)
Generic£11.662.7★
What buyers say about rugby shirts for men
What buyers praise and complain about, mined from review topics.What buyers love
“Fits well”
“well made”
“Comfortable”
“really good value for money”
“good thick material”
“Just what I was looking for”
“Present for my husband”
“I love the geometric design on it”
“I like the style a lot”
“Washes well”
What buyers complain about
“the sizes are not right”
“very thin, so would not buy again”
“Too small and the quality of the material isn't what official England Rugby shirts used to be”
“Appears used”
Top return reasons
Common questions
- Is rugby shirts for men profitable to sell on Amazon United Kingdom?
- The niche generates £19K/yr across 107 tracked products. 0 of 28 products launched in the last 360 days are still selling. 90-day search growth is -30.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the rugby shirts for men niche?
- 35 brands and 93 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in rugby shirts for men?
- Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 3.0%.
- What does it cost to enter the rugby shirts for men niche?
- Listings span £7.22–£95.86; the average listing price is £23.98 (sweet spot $15–$100). The average incumbent carries 530 reviews — the moat a new listing must climb.