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Rugby Shirts for Men

Fail

Buyers convert on only 0.2% of searches, so Rugby Shirts for Men is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£19K/yr369K searches / yr
90-day growth
-30.6%search demand this quarter
Competition
18%top-5 click share · 35 brands · 93 sellers

Flapen Score

Rugby Shirts for Men against its category

The dotted line is the Fashion average. Past it, Rugby Shirts for Men is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rugby Shirts for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rugby Shirts for Men 369K times last year and spent an estimated £19K. The top 5 brands take 57% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 369K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
369K
Growth, 90 days vs prior 90
-30.6%
Conversion, latest week
0.2%
Market size, estimated
£19Ka year
Top search term
rugby shirts for men93K searches a year

02 · Price

A sale here is worth £23.98.

Listings sell for £23.98 on average, from £7.22 to £95.86. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £23.98 that is £0 to £2K a year per listing.

Average price
£23.98inside the $15 to $100 sweet spot
Price range
£7.22–£95.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #670 within Activewear. It carries 530 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
63%
Out of stock, average day
12.2%
Average rank
#670in Activewear
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
530per listing
Listings tracked
107

04 · Newcomers

Amazon counts 0 of last year's 28 launches as successful.

28 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
28
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Rugby Shirts for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

£0£389£779£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

35 rising

Sellers

93

Top-5 brand share

57%

Top 20: 93%

Top-5 click share

18%

Top 20: 48%

Open market

38%

  • Canterbury19%
  • Uneek clothing11%
  • Guinness10%
  • BRIAN OAK LONDON9%
  • Castore9%
  • Traditional Craft4%

Demand

Rugby Shirts for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KBlack Friday '25NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 4.0× · 9 of 12 months tracked

Search terms

Top Rugby Shirts for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rugby shirts for men93K/yr
  • rugby shirt36K/yr
  • mens rugby shirts30K/yr
  • rugby shirts21K/yr
  • mens rugby shirts long sleeve20K/yr
  • rugby top13K/yr
  • british and irish lions10K/yr
  • rugby tops for men11K/yr
  • rugby jersey8K/yr
  • british lions16K/yr

Reviews and returns

What reviews say buyers love and hate about Rugby Shirts for Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall44%+0.53

the sizes are not right

X large a bit on small side

VERY SMALL

Thickness18%−0.24

very thin, so would not buy again

thiner the expected

Material Quality14%−0.13

Too small and the quality of the material isn't what official England Rugby shirts used to be

NOT COTTON - this is mis-selling

Tight fit and not the best material

Product Condition9%−0.12

Appears used

Love

Size-Overall38%+0.53

Fits well

the fit is exactly as expected

not too snug

Quality-Overall25%+2.72

well made

Good quality

Quality shirt

Comfort-Overall9%−0.06

Comfortable

very comfortable to wear

Nice and comfortable top

Value For Money6%+0.50

really good value for money

for £15 I'm happy to recommend this

its great value for money

Material Quality5%−0.13

good thick material

It is well put together from a lightweight material

Really good quality of material and well made

Return

3.0% Return rate 79% Fixable by listing

Size-Overall71%█▇▇█▇▇

the sizes are not right

X large a bit on small side

VERY SMALL

Material Quality9%▁▁█▅▅▄

Too small and the quality of the material isn't what official England Rugby shirts used to be

NOT COTTON - this is mis-selling

Tight fit and not the best material

Quality-Overall5%▁▅▁▂▇█
Color4%▄█▁▂▄▁
Length3%█▄▃▃▁▄

FAQ

Common Rugby Shirts for Men questions

Answered from the same tracked data.