Skip to content

Rugby Gifts

Fail

Demand is soft, at -18.4% this quarter, so Rugby Gifts is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£187K/yr391K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
75%top-5 click share · 12 brands · 20 sellers

Flapen Score

Rugby Gifts against its category

The dotted line is the Fashion average. Past it, Rugby Gifts is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rugby Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rugby Gifts 391K times last year and spent an estimated £187K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 391K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £187K a year.

Searches, last 12 months
391K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
3.7%
Market size, estimated
£187Ka year
Peak month
December16.8× the quietest month
Top search term
rugby gifts197K searches a year

02 · Price

A sale here is worth £13.01.

Listings sell for £13.01 on average, from £5.12 to £31.59. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £13.01 that is £3K to £7K a year per listing.

Average price
£13.01under the $15 to $100 sweet spot
Price range
£5.12–£31.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #384 within Boys. It carries 1,349 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
88%
Out of stock, average day
1.2%
Average rank
#384in Boys
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,349per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Rugby Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£19K£37K£56K£75K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

20

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

10%

  • LACEEZE36%
  • Moyel22%
  • GIFTS 4 ALL13%
  • YLYDMY10%
  • Zemolo7%
  • Print4U3%
  • Open — no brand owns it (6 brands, 10%)

Demand

Rugby Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 16.8×

Search terms

Top Rugby Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rugby gifts197K/yr
  • rugby gifts for boys68K/yr
  • rugby gifts for men42K/yr
  • laceeze19K/yr
  • rugby gift17K/yr
  • rugby gifts for kids12K/yr
  • laceeze for football boots kids7K/yr
  • football boot lace covers7K/yr
  • kids rugby8K/yr
  • football lace covers4K/yr

Reviews and returns

What reviews say buyers love and hate about Rugby Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability50%−0.24

Broken after just one game

Broken

Lasted two weeks before breaking

Value For Money11%−0.05

far to expensive for basically a pack of cards

Too expensive

Material Quality6%−0.02

Defo need to be made from stronger material

Quality-Overall6%+0.98

Poor quality compare to previous pair my son had

Strength6%−0.02

not strong enough

Love

Quality-Overall23%+0.98

Great socks for rugby mad boy, good quality and delivered quickly

Good quality product

Quality is OK

Fun/Entertainment Experience13%+0.15

My grandson liked this game

Heel Support13%+0.96

My daughter also says she feels like it gives her they extra support is well around her feet

Advertised Vs Actual Product13%+0.96

Met expectations

Warmth6%+0.46

Really warm hat

Return

0.8% Return rate 61% Fixable by listing

Size-Overall32%▇▄▅▁█▂
Durability18%▁▅▆█▄▇

Broken after just one game

Broken

Lasted two weeks before breaking

Color12%▃▁▆█▁▅
Gifting Purpose9%▇▁▁▁█▁
Advertised Vs Actual Product6%▃▁▁█▁▁

FAQ

Common Rugby Gifts questions

Answered from the same tracked data.